Kerastase Gloss Absolu Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

K18 is the best-performing kerastase gloss absolu brand in July 2026, moving 50,000 units across 1 ASIN for 35.2% of Top 10 volume. KÉRASTASE follows with 36,000 units (25.4%), ahead of Olaplex on 20,000 units (14.1%).

With 6 brands splitting the Top 10 and 74.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.00 to $47.75, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B086TPQJTT booked 9K units at $64.00, with ▲ 12.5% MoM change. On the growth side, B0GXXCY7Q5 leads positive momentum with ▲ 566.7% MoM growth on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.