Mars Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mars Men sales on Amazon US totaled 237,800 units in July 2026 (▼ 3.9% vs. the prior month), generating an estimated $8,778,644 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.2% of unit volume and 46.1% of revenue, while a typical listing is priced at $40.56. The keyword itself pulled 40,866 Amazon queries over the same period (▼ 4.7% MoM).
Zooming out to the 12-month window ending July 2026, the mars men Top 50 moved 2,551,350 units and $90,449,121 in cumulative sales — an average of 212,613 units and $7,537,427 per month. Monthly throughput topped out at 247,500 units in June 2026 and dipped to 132,600 in May 2026, leaving the latest reading 12.8% higher than August 2025.
Mars Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
237.8K
▼ 3.9% MoM
Monthly Revenue 2026/07
$8.8M
▲ 0.2% MoM
Top 10 Market Share 2026/07
54.2%
Mars Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mars men listing on Amazon US in July 2026 is ASIN B00DLWONF2 (Brand: Optimum Nutrition), which sold 40,000 units at $19.99 apiece — equal to 16.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 129,000 units and $4,050,970 in July 2026 — 54.2% of unit volume and 46.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mars Men' on Amazon
July 2026
Is 54.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00DLWONF2
Optimum Nutrition Micronized Creatine Monohydrate Capsules, 100 Ct | Micronized Creatine Monohydrate Capsules, Easy to Swallow, Keto Friendly, Supports Muscle Building, Strength & Performance
40K
▼ 20.0%vs. prior month
$741.2K
latest month
12-month trend
B0FNPW73LL
Goli Zero Sugar Trio - World's First 3-in-1 Pre, Post, Probiotic, Apple Cider Vinegar with Vitamin B12 and Probiotics, Ashwagandha & L-Theanine, Vitamin D Gummies, 180 Count (3-Bottle Set)
20K
▲ 0.0%vs. prior month
$737.8K
latest month
12-month trend
B01MQ1JLWY
Prime Labs Testosterone Booster for Men, Supports Strength & Stamina | Prime Test Blend with Tongkat Ali, Saw Palmetto & Nettle Root, Made in USA, 60 Caplets
10K
▲ 0.0%vs. prior month
$221.7K
latest month
12-month trend
B0BSNZLT17
Animal Pak Multivitamin Supplement for Men & Women | 44 All-in-1 Pill Packs | 85 Nutrients | Daily Vitamins B, C, D & Zinc | Strength, Recovery, Energy, Liver, Metabolism, Immunity & Gut Health Support
10K
▲ 0.0%vs. prior month
$424.8K
latest month
12-month trend
B0CLHHYNFN
Juvenon BloodFlow-7 Nitric Oxide Supplements for Men & Women - Natural Nitric Oxide Booster with Nitrosigine® + S7® - Blood Flow & Circulation Support (1-Pack)
10K
▲ 11.1%vs. prior month
$418.1K
latest month
12-month trend
B07TTDFXFV
Tongkat Ali 1,020mg, 200:1, Hormone Support For Men + Women, 120 Capsules | Mood, Performance + Testosterone Booster for Men + Women, Eurycoma Longifolia Root, Longjack Tongkat Ali, Third-Party Tested
10K
▲ 0.0%vs. prior month
$249.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mars Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Optimum Nutrition is the best-performing mars men brand in July 2026, moving 40,000 units across 1 ASIN for 31.0% of Top 10 volume. Goli follows with 20,000 units (15.5%), ahead of Prime Labs on 10,000 units (7.8%).
Volume is spread across 10 brands, with the top three holding 54.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.16 to $35.80, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Optimum Nutrition
1 ASIN in Top 10
31.0%
Units
40K
Revenue
$741.2K
Avg. price
$19.99
B00DLWONF2
$19.99·★4.7·29.7K revsOptimum Nutrition Micronized Creatine Monohydrate Capsules, 100 Ct | Micronized Creatine Monohydrate Capsules, Easy to Swallow, Keto Friendly, Supports Muscle Building, Strength & Performance
Units sold40K
Goli
1 ASIN in Top 10
15.5%
Units
20K
Revenue
$737.8K
Avg. price
$35.80
B0FNPW73LL
$35.80·★4.3·1.9K revsGoli Zero Sugar Trio - World's First 3-in-1 Pre, Post, Probiotic, Apple Cider Vinegar with Vitamin B12 and Probiotics, Ashwagandha & L-Theanine, Vitamin D Gummies, 180 Count (3-Bottle Set)
Units sold20K
Prime Labs
1 ASIN in Top 10
7.8%
Units
10K
Revenue
$221.7K
Avg. price
$18.16
B01MQ1JLWY
$18.16·★4.1·95.4K revsPrime Labs Testosterone Booster for Men, Supports Strength & Stamina | Prime Test Blend with Tongkat Ali, Saw Palmetto & Nettle Root, Made in USA, 60 Caplets
Units sold10K
Trending Mars Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F9QNTK4Z booked 7K units at $79.99, with ▲ 16.7% MoM change. On the growth side, B0FX8LL3XM leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0FVFNKXG9 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F9QNTK4Z
Nugenix Total-T2 Testosterone Booster & Nitric Oxide Booster for Men, 90ct | Increase Energy and Drive, Boost Nitric Oxide, Boost Free and Total Testosterone
Price
$79.99
Rating
4.2
Reviews
866
Latest month sales
B0FX8LL3XM
Advanced Testosterone Supplement for Men - 15-in-1 Complex - 1 Month Supply | Support for Test, Vitality, Energy & Strength with Vitamin D3, Zinc, Tongkat Ali, Ashwagandha, Shilajit, Fenugreek, Boron
Price
$33.95
Rating
4.5
Reviews
189
Latest month sales
B0FVFNKXG9
Synergy-T Testosterone Booster Supplement for Men, Total Male Performance, Liposomal Absorption System, 100% Transparency with Ashwagandha, DIM, Turkesterone, Zinc & Tongkat Ali, 90 Count
Unlock to view ASIN details and product titles
Price
$24.29
Rating
4.5
Reviews
298
Latest month sales
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