Zebra Pen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Zebra Pen sales on Amazon US totaled 137,400 units in July 2026 (▲ 28.7% vs. the prior month), generating an estimated $1,460,455 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.5% of unit volume and 78.9% of revenue, while a typical listing is priced at $11.11. The keyword itself pulled 45,455 Amazon queries over the same period (▲ 30.2% MoM).
Zooming out to the 12-month window ending July 2026, the zebra pen Top 50 moved 1,400,250 units and $14,619,737 in cumulative sales — an average of 116,688 units and $1,218,311 per month. Monthly throughput topped out at 241,350 units in August 2025 and dipped to 69,500 in May 2026, leaving the latest reading 43.1% lower than August 2025.
Zebra Pen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
137.4K
▲ 28.7% MoM
Monthly Revenue 2026/07
$1.5M
▲ 38.5% MoM
Top 10 Market Share 2026/07
81.5%
Zebra Pen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold zebra pen listing on Amazon US in July 2026 is ASIN B082PN4X5J (Brand: Sharpie), which sold 50,000 units at $9.99 apiece — equal to 36.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 112,000 units and $1,151,910 in July 2026 — 81.5% of unit volume and 78.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Zebra Pen' on Amazon
July 2026
Is 81.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B0752WWCTN
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 15-Pk | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher & Office Supplies (78115)
10K
▲ 150.0%vs. prior month
$135.5K
latest month
12-month trend
B0DLX3SYLP
uniball™ Zento Gel Pens, Black Ink, 0.7mm Medium Point, 4 Count | Retractable, Smooth Writing, Quick-Drying, No Smear, No Bleed, Muted Barrel Colors
7K
▲ 0.0%vs. prior month
$45.1K
latest month
12-month trend
B00M382RJO
Zebra Pen Z-Grip Retractable Ballpoint Pen, Black Ink, 1.0mm, 18-Pack | Smooth Writing, Medium Point Tip, Ideal for Planners, Note-Taking, School and Office Supplies, and Everyday Writing (22218)
4K
▲ 0.0%vs. prior month
$30.4K
latest month
12-month trend
B001BZ6ZN4
Zebra Pen Z-Grip Retractable Ballpoint Pen, Black Ink, 1.0mm, 24 Bulk-Pack | Smooth Writing, Medium Point Tip, Ideal for Planners, Note-Taking, School and Office Supplies, and Everyday Writing (12221)
3K
▲ 0.0%vs. prior month
$26.1K
latest month
12-month trend
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Best Zebra Pen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing zebra pen brand in July 2026, moving 50,000 units across 1 ASIN for 44.6% of Top 10 volume. Paper Mate follows with 30,000 units (26.8%), ahead of Zebra Pen on 25,000 units (22.3%).
With 4 brands splitting the Top 10 and 93.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.79 to $10.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
1 ASIN in Top 10
44.6%
Units
50K
Revenue
$599.5K
Avg. price
$9.99
B082PN4X5J
$9.99·★4.7·84.2K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50K
Paper Mate
1 ASIN in Top 10
26.8%
Units
30K
Revenue
$217.2K
Avg. price
$9.79
B000J09CO6
$9.79·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
Units sold30K
Zebra Pen
7 ASINs in Top 10
22.3%
Units
25K
Revenue
$290.1K
Avg. price
$10.99
B0752WWCTN
$14.97·★4.8·56.6K revsZebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 15-Pk | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher & Office Supplies (78115)
Units sold10KB00M382RJO
$6.99·★4.6·68.1K revsZebra Pen Z-Grip Retractable Ballpoint Pen, Black Ink, 1.0mm, 18-Pack | Smooth Writing, Medium Point Tip, Ideal for Planners, Note-Taking, School and Office Supplies, and Everyday Writing (22218)
Units sold4KB001BZ6ZN4
$8.83·★4.6·68.1K revsZebra Pen Z-Grip Retractable Ballpoint Pen, Black Ink, 1.0mm, 24 Bulk-Pack | Smooth Writing, Medium Point Tip, Ideal for Planners, Note-Taking, School and Office Supplies, and Everyday Writing (12221)
Units sold3KB01N6VIUPS
$7.79·★4.7·23.7K revsZebra Pen STEEL F-301 Retractable Ballpoint Pen, Black Ink, 0.7mm, 4-Pack | Stainless Steel Barrel, Non-Slip Grip, Easy-Glide Ink, Fine Point, Professional Design, Ideal for Journals & Planners (27114)
Units sold3KB001CRVUPE
$19.95·★4.7·23.7K revsZebra Pen STEEL F-301 Retractable Ballpoint Pen, Black Ink, 0.7mm, 12-Pack | Stainless Steel Barrel, Non-Slip Grip, Easy-Glide Ink, Fine Point, Professional Design, Ideal for Journals & Planners (27110)
Units sold3KB0013C7N0Y
$2.39·★4.6·2.6K revsZebra Pen Steel Gel Refill, Fits G-301, G-450, G-750, Black, 0.7mm, 2-Pack | JK-Refill, Medium Point, Smooth and Consistent Writing Performance, Office Supplies (88112)
Units sold1KB07PLL76SR
$15.99·★4.7·10.2K revsZebra Pen Z-Grip Retractable Ballpoint Pen, Medium Point 1.0mm, 12 Black & 12 Blue Ink Pens, Bulk Pack of 24
Units sold1K
Trending Zebra Pen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07PLL76SR booked 1K units at $15.99, with ▲ 42.9% MoM change. On the growth side, B002IUEKEC leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B0752WWCTN close behind at ▲ 150.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07PLL76SR
Zebra Pen Z-Grip Retractable Ballpoint Pen, Medium Point 1.0mm, 12 Black & 12 Blue Ink Pens, Bulk Pack of 24
Price
$15.99
Rating
4.7
Reviews
10.2K
Latest month sales
B002IUEKEC
Zebra Pen SARASA X20 Retractable Gel Pen, Black Ink, 0.7mm, 5-Pack | Rapid-Dry Ink, Smear-Resistant, Ideal for Left-Handed Writers, Note-Taking, Office, School Supplies, Medium Point Tip (46855)
Price
$7.19
Rating
4.6
Reviews
6.4K
Latest month sales
B0752WWCTN
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 15-Pk | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher & Office Supplies (78115)
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.8
Reviews
56.6K
Latest month sales
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