Erasable Highlighters Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Erasable Highlighters sales on Amazon US totaled 251,200 units in July 2026 (▲ 43.1% vs. the prior month), generating an estimated $2,446,518 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.8% of unit volume and 37.5% of revenue, while a typical listing is priced at $10.77. The keyword itself pulled 54,477 Amazon queries over the same period (▲ 64.7% MoM).
Zooming out to the 12-month window ending July 2026, the erasable highlighters Top 50 moved 2,341,200 units and $24,199,151 in cumulative sales — an average of 195,100 units and $2,016,596 per month. Monthly throughput topped out at 319,700 units in August 2025 and dipped to 86,050 in May 2026, leaving the latest reading 21.4% lower than August 2025.
Erasable Highlighters Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
251.2K
▲ 43.1% MoM
Monthly Revenue 2026/07
$2.4M
▲ 36.0% MoM
Top 10 Market Share 2026/07
51.8%
Erasable Highlighters Market Share & Sales Concentration on Amazon US — July 2026
The most-sold erasable highlighters listing on Amazon US in July 2026 is ASIN B00I8OBAOU (Brand: EXPO), which sold 30,000 units at $8.19 apiece — equal to 11.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $918,000 in July 2026 — 51.8% of unit volume and 37.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Erasable Highlighters' on Amazon
July 2026
Is 51.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00I8OBAOU
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Ultra Fine Tip, 8 Count - Whiteboard, Calendar, Organization, School Supplies
30K
▲ 200.0%vs. prior month
$137.1K
latest month
12-month trend
B0C1HQZ4VY
Sharpie Pocket Highlighters, Chisel Tip, Assorted Colored Highlighters, Essential Teacher and Office Supplies, Classroom Must Haves, Smear-Resistant, 12-Pack
20K
▲ 100.0%vs. prior month
$138.8K
latest month
12-month trend
B009QYH52C
PILOT FriXion Clicker Erasable Pens, Fine Point 0.7 mm, Black Ink, 3-Pack
10K
▲ 0.0%vs. prior month
$49.7K
latest month
12-month trend
B0891Y35JM
BIC Brite Liner Grip Pastel Highlighter Set, Chisel Tip, 6-Count Pack | Assorted Pastel Colors, Ideal for Bullet Journaling and Note Taking | Soft Comfort Grip for Easy Use
10K
▲ 233.3%vs. prior month
$47.9K
latest month
12-month trend
B09Y2KJ2KX
Sharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
10K
▲ 0.0%vs. prior month
$115.4K
latest month
12-month trend
B009QYH40U
PILOT FriXion Clicker Erasable, Black/Blue/Red Inks, 3-Pack
10K
▲ 42.9%vs. prior month
$49.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Erasable Highlighters Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing erasable highlighters brand in July 2026, moving 40,000 units across 3 ASINs for 30.8% of Top 10 volume. EXPO follows with 30,000 units (23.1%), ahead of PILOT on 20,000 units (15.4%).
With 6 brands splitting the Top 10 and 69.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.97 to $11.71, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
3 ASINs in Top 10
30.8%
Units
40K
Revenue
$406.1K
Avg. price
$11.71
B0C1HQZ4VY
$6.94·★4.8·1.1K revsSharpie Pocket Highlighters, Chisel Tip, Assorted Colored Highlighters, Essential Teacher and Office Supplies, Classroom Must Haves, Smear-Resistant, 12-Pack
Units sold20KB09Y2KJ2KX
$11.99·★4.6·3.5K revsSharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
Units sold10KB09TRZTG1T
$16.19·★4.8·16.4K revsSharpie Clear View Highlighters, With See-Through Chisel Tip, Assorted Colors, 12 Count - School, Teacher, Office Supplies
Units sold10K
EXPO
1 ASIN in Top 10
23.1%
Units
30K
Revenue
$137.1K
Avg. price
$8.19
B00I8OBAOU
$8.19·★4.6·97.5K revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Ultra Fine Tip, 8 Count - Whiteboard, Calendar, Organization, School Supplies
Units sold30K
PILOT
2 ASINs in Top 10
15.4%
Units
20K
Revenue
$99.4K
Avg. price
$4.97
B009QYH52C
$4.97·★4.6·37.3K revsPILOT FriXion Clicker Erasable Pens, Fine Point 0.7 mm, Black Ink, 3-Pack
Units sold10KB009QYH40U
$4.97·★4.6·37.3K revsPILOT FriXion Clicker Erasable, Black/Blue/Red Inks, 3-Pack
Units sold10K
Trending Erasable Highlighters Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0891Y35JM booked 10K units at $4.99, with ▲ 233.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0891Y35JM
BIC Brite Liner Grip Pastel Highlighter Set, Chisel Tip, 6-Count Pack | Assorted Pastel Colors, Ideal for Bullet Journaling and Note Taking | Soft Comfort Grip for Easy Use
Price
$4.99
Rating
4.7
Reviews
6.5K
Latest month sales
B0752WWCTN
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 15-Pk | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher & Office Supplies (78115)
Price
$14.97
Rating
4.8
Reviews
56.6K
Latest month sales
B09TRZTG1T
Sharpie Clear View Highlighters, With See-Through Chisel Tip, Assorted Colors, 12 Count - School, Teacher, Office Supplies
Unlock to view ASIN details and product titles
Price
$16.19
Rating
4.8
Reviews
16.4K
Latest month sales
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