Mandalorian Costume Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mandalorian Costume sales on Amazon US totaled 5,700 units in July 2026 (▼ 57.3% vs. the prior month), generating an estimated $256,416 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.7% of unit volume and 84.3% of revenue, while a typical listing is priced at $54.95. The keyword itself pulled 11,186 Amazon queries over the same period (▼ 0.8% MoM).
Zooming out to the 12-month window ending July 2026, the mandalorian costume Top 50 moved 99,650 units and $3,462,643 in cumulative sales — an average of 8,304 units and $288,554 per month. Monthly throughput topped out at 19,050 units in October 2025 and dipped to 2,250 in August 2025, leaving the latest reading 153.3% higher than August 2025.
Mandalorian Costume Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.7K
▼ 57.3% MoM
Monthly Revenue 2026/07
$256.4K
▼ 33.6% MoM
Top 10 Market Share 2026/07
80.7%
Mandalorian Costume Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mandalorian costume listing on Amazon US in July 2026 is ASIN B0FMS521QK (Brand: LEGO), which sold 2,000 units at $9.49 apiece — equal to 35.1% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 4,600 units and $216,222 in July 2026 — 80.7% of unit volume and 84.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mandalorian Costume' on Amazon
July 2026
Is 80.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FMS521QK
LEGO Star Wars The Mandalorian & Grogu’s Speeder Bike Building Toy for Boys & Girls - Pretend Play Space Vehicle W/2 Star Wars Character Figures for Kids, Ages 6+ - Gift Idea for Birthdays - 75436
2K
▼ 71.4%vs. prior month
$19K
latest month
12-month trend
B09JKZM4CM
LEGO LEGO Star Wars The Mandalorian Helmet 75328 Buildable Model Kit, Display Collectible Decoration Set for Adults, Men, Women, Mom, Dad, Collectible Gift Idea
500
▼ 50.0%vs. prior month
$28K
latest month
12-month trend
B0FHJNN42G
STAR WARS STAR WARS NERF The Mandalorian Rocket Gauntlet, Blaster with 6 NERF Elite Darts, Use with a Costume for Kids, Toys for Boys & Girls Ages 5+
500
▲ 25.0%vs. prior month
$8.5K
latest month
12-month trend
B0DK7Y8FYY
Squishmallows Original 8in Star Wars Mandalorian Plush (Little)
400
▲ 100.0%vs. prior month
$3.3K
latest month
12-month trend
B0FCYV7VGQ
STAR WARS The Mandalorian Electronic Mask with Phrases & Sound Effects, Costume for Kids, Toys for Boys & Girls Ages 5+
300
▼ 25.0%vs. prior month
$6.7K
latest month
12-month trend
B0GWKHPMGV
STAR WARS Ultimate Grogu, 1:1 Scale Premium Animatronic, Limited Edition Life-Size Replica Ages 14+
200
▲ 0.0%vs. prior month
$120K
latest month
12-month trend
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Best Mandalorian Costume Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LEGO is the best-performing mandalorian costume brand in July 2026, moving 2,500 units across 2 ASINs for 54.3% of Top 10 volume. STAR WARS follows with 1,400 units (30.4%), ahead of Squishmallows on 400 units (8.7%).
With 5 brands splitting the Top 10 and 93.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.99 to $154.35, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEGO
2 ASINs in Top 10
54.3%
Units
2.5K
Revenue
$47K
Avg. price
$32.74
B0FMS521QK
$9.49·★4.9·713 revsLEGO Star Wars The Mandalorian & Grogu’s Speeder Bike Building Toy for Boys & Girls - Pretend Play Space Vehicle W/2 Star Wars Character Figures for Kids, Ages 6+ - Gift Idea for Birthdays - 75436
Units sold2KB09JKZM4CM
$55.99·★4.9·6.8K revsLEGO LEGO Star Wars The Mandalorian Helmet 75328 Buildable Model Kit, Display Collectible Decoration Set for Adults, Men, Women, Mom, Dad, Collectible Gift Idea
Units sold500
STAR WARS
5 ASINs in Top 10
30.4%
Units
1.4K
Revenue
$161.2K
Avg. price
$154.35
B0FHJNN42G
$19.99·★4.4·50 revsSTAR WARS STAR WARS NERF The Mandalorian Rocket Gauntlet, Blaster with 6 NERF Elite Darts, Use with a Costume for Kids, Toys for Boys & Girls Ages 5+
Units sold500B0FCYV7VGQ
$20.99·★4.8·73 revsSTAR WARS The Mandalorian Electronic Mask with Phrases & Sound Effects, Costume for Kids, Toys for Boys & Girls Ages 5+
Units sold300B0GWKHPMGV
$599.99·★0.0·0 revsSTAR WARS Ultimate Grogu, 1:1 Scale Premium Animatronic, Limited Edition Life-Size Replica Ages 14+
Units sold200B08QZLH46B
$109.99·★4.8·1.6K revsSTAR WARS STAR WARS The Black Series Boba Fett (Re-Armored) Premium Electronic Helmet, The Mandalorian Roleplay Collectible for Kids Ages 14 and Up
Units sold200B0DVCG631M
$20.80·★4.5·92 revsSTAR WARS STAR WARS Mandalorian & Darth Vader Masks, 2-Pack Roleplay Toys, Costume for Kids, Toys for Boys & Girls Ages 5+
Units sold200
Squishmallows
1 ASIN in Top 10
8.7%
Units
400
Revenue
$3.3K
Avg. price
$15.99
B0DK7Y8FYY
$15.99·★4.8·292 revsSquishmallows Original 8in Star Wars Mandalorian Plush (Little)
Units sold400
Trending Mandalorian Costume Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08LR3FPH9 booked 100 units at $31.99, with ▲ 0.0% MoM change. On the growth side, B0DK7Y8FYY leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B015J8ZDN6 close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08LR3FPH9
otaku gear 12" Foam Solo Sci-Fi Blaster Prop Replica – Cosplay Costume Accessory, Lightweight Collectible for Display, Halloween, or Conventions
Price
$31.99
Rating
4.4
Reviews
470
Latest month sales
B0DK7Y8FYY
Squishmallows Original 8in Star Wars Mandalorian Plush (Little)
Price
$15.99
Rating
4.8
Reviews
292
Latest month sales
B015J8ZDN6
GOLDSTITCH Men Hooded Robe Cloak Knight Fancy Cool Cosplay Costume
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.4
Reviews
17K
Latest month sales
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