M&m Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
M&m sales on Amazon US totaled 144,500 units in July 2026 (▼ 9.2% vs. the prior month), generating an estimated $1,794,424 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.5% of unit volume and 47.3% of revenue, while a typical listing is priced at $16.64. The keyword itself pulled 33,435 Amazon queries over the same period (▲ 14.2% MoM).
Zooming out to the 12-month window ending July 2026, the m&m Top 50 moved 1,327,450 units and $18,383,773 in cumulative sales — an average of 110,621 units and $1,531,981 per month. Monthly throughput topped out at 159,200 units in June 2026 and dipped to 59,500 in August 2025, leaving the latest reading 142.9% higher than August 2025.
M&m Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
144.5K
▼ 9.2% MoM
Monthly Revenue 2026/07
$1.8M
▼ 17.1% MoM
Top 10 Market Share 2026/07
59.5%
M&m Market Share & Sales Concentration on Amazon US — July 2026
The most-sold m&m listing on Amazon US in July 2026 is ASIN B0GP2CPBQX (Brand: Chex Mix), which sold 20,000 units at $3.96 apiece — equal to 13.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 86,000 units and $848,050 in July 2026 — 59.5% of unit volume and 47.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'M&m' on Amazon
July 2026
Is 59.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GP2CPBQX
Chex Mix Sweet & Salty Snack Mix, Family Size, 13.5 oz | Featuring Corn Chex, Vanilla Breadsticks, Pretzels, Peanuts, Rye Chips, and M&M's Milk Chocolate Candy, Great for Roadtrips
20K
▲ 122.2%vs. prior month
$79.2K
latest month
12-month trend
B0014E6IV6
HERSHEY'S Milk Chocolate Candy Bars, 1.55 oz (6 Count)
10K
▲ 0.0%vs. prior month
$61.2K
latest month
12-month trend
B07W5B3Z7Q
M&M'S Peanut Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Roasted Peanuts with Real Milk Chocolate and a Colorful Candy Shell, Resealable Bag for Parties, Baking, Gifting and Events
10K
▼ 50.0%vs. prior month
$129.1K
latest month
12-month trend
B07W5B43Z7
M&M'S Peanut Butter Milk Chocolate Candy, Party Size Bulk Bag, 34 oz | Creamy Peanut Butter and Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Parties, Baking and Gifting
10K
▲ 0.0%vs. prior month
$126.1K
latest month
12-month trend
B0BX63BQX1
M&M's MINIS Milk Chocolate Candy Assortment, Family Size, 16.9 oz Resealable Bulk Chocolate Candy Bag
9K
▼ 10.0%vs. prior month
$82.3K
latest month
12-month trend
B0FTZPSXLS
HERSHEY'S Miniatures Assorted Chocolate Candy Variety Pack, 30 oz | Assorted Milk Chocolate, Special Dark Chocolate, Krackel and Mr. Goodbar Miniatures, Individually Wrapped for Sharing, 30 oz
7K
▲ 16.7%vs. prior month
$103.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best M&m Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
M&M's is the best-performing m&m brand in July 2026, moving 39,000 units across 5 ASINs for 45.3% of Top 10 volume. Chex Mix follows with 20,000 units (23.3%), ahead of HERSHEY'S on 17,000 units (19.8%).
With 4 brands splitting the Top 10 and 88.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.96 to $13.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
M&M's
5 ASINs in Top 10
45.3%
Units
39K
Revenue
$518.1K
Avg. price
$13.93
B07W5B3Z7Q
$13.39·★4.7·17.4K revsM&M'S Peanut Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Roasted Peanuts with Real Milk Chocolate and a Colorful Candy Shell, Resealable Bag for Parties, Baking, Gifting and Events
Units sold10KB07W5B43Z7
$13.39·★4.7·11.4K revsM&M'S Peanut Butter Milk Chocolate Candy, Party Size Bulk Bag, 34 oz | Creamy Peanut Butter and Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Parties, Baking and Gifting
Units sold10KB0BX63BQX1
$9.48·★4.8·2.9K revsM&M's MINIS Milk Chocolate Candy Assortment, Family Size, 16.9 oz Resealable Bulk Chocolate Candy Bag
Units sold9KB07W5B43Z8
$13.39·★4.7·10.9K revsM&M'S Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Sharing, Parties or Events, Gifting and Baking
Units sold6KB0DDCL91D9
$19.99·★4.7·1.2K revsM&M'S Milk Chocolate Candy, Resealable Jars, Party Size, 25.5 oz, 2 Pack | Colorful milk chocolate candies in resealable jars for easy pour for sharing, movie night snacks, candy buffets, party, gifts
Units sold4K
Chex Mix
1 ASIN in Top 10
23.3%
Units
20K
Revenue
$79.2K
Avg. price
$3.96
B0GP2CPBQX
$3.96·★4.2·919 revsChex Mix Sweet & Salty Snack Mix, Family Size, 13.5 oz | Featuring Corn Chex, Vanilla Breadsticks, Pretzels, Peanuts, Rye Chips, and M&M's Milk Chocolate Candy, Great for Roadtrips
Units sold20K
HERSHEY'S
2 ASINs in Top 10
19.8%
Units
17K
Revenue
$165.1K
Avg. price
$10.40
B0014E6IV6
$5.97·★4.8·4.6K revsHERSHEY'S Milk Chocolate Candy Bars, 1.55 oz (6 Count)
Units sold10KB0FTZPSXLS
$14.84·★4.7·25K revsHERSHEY'S Miniatures Assorted Chocolate Candy Variety Pack, 30 oz | Assorted Milk Chocolate, Special Dark Chocolate, Krackel and Mr. Goodbar Miniatures, Individually Wrapped for Sharing, 30 oz
Units sold7K
Trending M&m Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DDCL91D9 booked 4K units at $19.99, with ▲ 33.3% MoM change. On the growth side, B09RBG3NWB leads positive momentum with ▲ 1900.0% MoM growth on 2K units, with B0DJWX48XW close behind at ▲ 200.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DDCL91D9
M&M'S Milk Chocolate Candy, Resealable Jars, Party Size, 25.5 oz, 2 Pack | Colorful milk chocolate candies in resealable jars for easy pour for sharing, movie night snacks, candy buffets, party, gifts
Price
$19.99
Rating
4.7
Reviews
1.2K
Latest month sales
B09RBG3NWB
M&M's MINIS Milk Chocolate Candy Bulk Snacks, Sharing Bag, 9.4 Ounce | Resealable bulk candy bag of mini chocolate candy for snacking, ice cream toppings, dessert topping, baking, home, office
Price
$5.48
Rating
4.7
Reviews
403
Latest month sales
B0DJWX48XW
M&M'S Fun-Size Milk Chocolate Candy Pack, 19.41 oz., 35 Pieces (460668)
Unlock to view ASIN details and product titles
Price
$19.50
Rating
4.6
Reviews
27
Latest month sales
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