Peanut M&ms Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Peanut M&ms sales on Amazon US totaled 156,900 units in July 2026 (▼ 7.4% vs. the prior month), generating an estimated $1,944,648 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.7% of unit volume and 42.6% of revenue, while a typical listing is priced at $14.31. The keyword itself pulled 54,179 Amazon queries over the same period (▲ 24.1% MoM).
Zooming out to the 12-month window ending July 2026, the peanut m&ms Top 50 moved 1,540,900 units and $18,394,289 in cumulative sales — an average of 128,408 units and $1,532,857 per month. Monthly throughput topped out at 169,500 units in June 2026 and dipped to 83,300 in August 2025, leaving the latest reading 88.4% higher than August 2025.
Peanut M&ms Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
156.9K
▼ 7.4% MoM
Monthly Revenue 2026/07
$1.9M
▼ 14.5% MoM
Top 10 Market Share 2026/07
56.7%
Peanut M&ms Market Share & Sales Concentration on Amazon US — July 2026
The most-sold peanut m&ms listing on Amazon US in July 2026 is ASIN B0GP2CPBQX (Brand: Chex Mix), which sold 20,000 units at $3.96 apiece — equal to 12.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 89,000 units and $829,370 in July 2026 — 56.7% of unit volume and 42.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Peanut M&ms' on Amazon
July 2026
Is 56.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GP2CPBQX
Chex Mix Sweet & Salty Snack Mix, Family Size, 13.5 oz | Featuring Corn Chex, Vanilla Breadsticks, Pretzels, Peanuts, Rye Chips, and M&M's Milk Chocolate Candy, Great for Roadtrips
20K
▲ 122.2%vs. prior month
$79.2K
latest month
12-month trend
B07W5B3Z7Q
M&M'S Peanut Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Roasted Peanuts with Real Milk Chocolate and a Colorful Candy Shell, Resealable Bag for Parties, Baking, Gifting and Events
10K
▼ 50.0%vs. prior month
$129.1K
latest month
12-month trend
B07W5B43Z7
M&M's Peanut Butter Milk Chocolate Candy, Party Size Bulk Bag, 34 oz | Creamy Peanut Butter and Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Parties, Baking and Gifting
10K
▲ 0.0%vs. prior month
$126.1K
latest month
12-month trend
B0BX63BQX1
M&M's MINIS Milk Chocolate Candy Assortment, Family Size, 16.9 oz Resealable Bulk Chocolate Candy Bag | Tiny colorful milk chocolate mini candies in a resealable bag, great for movie nights, baking and sharing, gift bag, gift box
9K
▼ 10.0%vs. prior month
$82.3K
latest month
12-month trend
B09MQY3G5K
UNREAL Choc Drk Ccnt Bar Bag 4.2 OZ
8K
▼ 11.1%vs. prior month
$45.8K
latest month
12-month trend
B005QC0HYG
REESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Bulk Bag, 48 oz
7K
▲ 75.0%vs. prior month
$107.5K
latest month
12-month trend
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Best Peanut M&ms Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
M&M's is the best-performing peanut m&ms brand in July 2026, moving 35,000 units across 4 ASINs for 39.3% of Top 10 volume. Chex Mix follows with 20,000 units (22.5%), ahead of UNREAL on 14,000 units (15.7%).
With 5 brands splitting the Top 10 and 77.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.96 to $12.05, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
M&M's
4 ASINs in Top 10
39.3%
Units
35K
Revenue
$413.9K
Avg. price
$12.05
B07W5B3Z7Q
$13.39·★4.7·17.4K revsM&M'S Peanut Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Roasted Peanuts with Real Milk Chocolate and a Colorful Candy Shell, Resealable Bag for Parties, Baking, Gifting and Events
Units sold10KB07W5B43Z7
$13.39·★4.7·11.4K revsM&M's Peanut Butter Milk Chocolate Candy, Party Size Bulk Bag, 34 oz | Creamy Peanut Butter and Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Parties, Baking and Gifting
Units sold10KB0BX63BQX1
$8.49·★4.8·2.9K revsM&M's MINIS Milk Chocolate Candy Assortment, Family Size, 16.9 oz Resealable Bulk Chocolate Candy Bag | Tiny colorful milk chocolate mini candies in a resealable bag, great for movie nights, baking and sharing, gift bag, gift box
Units sold9KB07W5B43Z8
$12.94·★4.7·10.9K revsM&M'S Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Sharing, Parties or Events, Gifting and Baking
Units sold6K
Chex Mix
1 ASIN in Top 10
22.5%
Units
20K
Revenue
$79.2K
Avg. price
$3.96
B0GP2CPBQX
$3.96·★4.2·833 revsChex Mix Sweet & Salty Snack Mix, Family Size, 13.5 oz | Featuring Corn Chex, Vanilla Breadsticks, Pretzels, Peanuts, Rye Chips, and M&M's Milk Chocolate Candy, Great for Roadtrips
Units sold20K
UNREAL
2 ASINs in Top 10
15.7%
Units
14K
Revenue
$100.7K
Avg. price
$7.64
B09MQY3G5K
$7.49·★4.6·1.4K revsUNREAL Choc Drk Ccnt Bar Bag 4.2 OZ
Units sold8KB077F155R7
$7.79·★4.6·2.8K revsUNREAL Candy Coated Chocolate Crispy Quinoa Gems Bag, 5 Ounce
Units sold6K
Trending Peanut M&ms Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B005QC0HYG booked 7K units at $12.00, with ▲ 75.0% MoM change. On the growth side, B09RBG3NWB leads positive momentum with ▲ 1900.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005QC0HYG
REESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Bulk Bag, 48 oz
Price
$12.00
Rating
4.7
Reviews
9.4K
Latest month sales
B000WKXTME
REESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Boxes, 4 oz (12 Count) | Peanut Butter Candy in a Crunchy Shell, Kosher and Gluten Free, Theater Boxes for Movies, Baking and Candy Bowls, 12 ct
Price
$11.88
Rating
4.7
Reviews
2.7K
Latest month sales
B09RBG3NWB
M&M's MINIS Milk Chocolate Candy Bulk Snacks, Sharing Bag, 9.4 Ounce | Resealable bulk candy bag of mini chocolate candy for snacking, ice cream toppings, dessert topping, baking, home, office
Unlock to view ASIN details and product titles
Price
$5.48
Rating
4.7
Reviews
405
Latest month sales
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