Luminess Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Luminess sales on Amazon US totaled 402,700 units in July 2026 (▲ 5.5% vs. the prior month), generating an estimated $9,266,831 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.5% of unit volume and 75.2% of revenue, while a typical listing is priced at $24.98. The keyword itself pulled 15,189 Amazon queries over the same period (▼ 35.0% MoM).
Zooming out to the 12-month window ending July 2026, the luminess Top 50 moved 3,183,800 units and $74,374,206 in cumulative sales — an average of 265,317 units and $6,197,850 per month. Monthly throughput topped out at 402,700 units in July 2026 and dipped to 142,850 in May 2026, leaving the latest reading 30.4% higher than August 2025.
Luminess Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
402.7K
▲ 5.5% MoM
Monthly Revenue 2026/07
$9.3M
▼ 5.4% MoM
Top 10 Market Share 2026/07
79.5%
Luminess Market Share & Sales Concentration on Amazon US — July 2026
The most-sold luminess listing on Amazon US in July 2026 is ASIN B07BVYZL88 (Brand: LUMIFY), which sold 100,000 units at $18.99 apiece — equal to 24.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 320,000 units and $6,964,900 in July 2026 — 79.5% of unit volume and 75.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Luminess' on Amazon
July 2026
Is 79.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07BVYZL88
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
100K
vs. prior month
$1.8M
latest month
12-month trend
B0CZF2T7CK
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
50K
▼ 28.6%vs. prior month
$547.5K
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
30K
▲ 200.0%vs. prior month
$367.5K
latest month
12-month trend
B0G1VBDXYF
Luxe Color Changing Foundation – Medium
20K
▼ 33.3%vs. prior month
$601K
latest month
12-month trend
B08L8B5JR2
Vibriance Super C Vitamin C Serum for Mature Skin, 1 fl oz | All-in-One Vitamin C, Hydrates, Firms, Lifts, Smooths, Targets Age Spots, Wrinkles
20K
▼ 33.3%vs. prior month
$921.8K
latest month
12-month trend
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Best Luminess Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUMIFY is the best-performing luminess brand in July 2026, moving 100,000 units across 1 ASIN for 31.3% of Top 10 volume. L'Oreal Paris follows with 50,000 units (15.6%), ahead of SimplyVital on 50,000 units (15.6%).
With 10 brands splitting the Top 10 and 62.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.98 to $23.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUMIFY
1 ASIN in Top 10
31.3%
Units
100K
Revenue
$1.8M
Avg. price
$18.99
B07BVYZL88
$18.99·★4.8·70.1K revsLUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
Units sold100K
L'Oreal Paris
1 ASIN in Top 10
15.6%
Units
50K
Revenue
$547.5K
Avg. price
$10.98
B0CZF2T7CK
$10.98·★4.5·13.7K revsL'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Units sold50K
SimplyVital
1 ASIN in Top 10
15.6%
Units
50K
Revenue
$1.1M
Avg. price
$23.97
B0BBSP2JNQ
$23.97·★4.4·37.1K revsSimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
Units sold50K
Trending Luminess Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07BVYZL88 booked 100K units at $18.99. On the growth side, B0DM4D187H leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B0DTTYM5TQ close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07BVYZL88
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.25 oz | Works in 1 minute, lasts up to 8 hours, For Whiter & Brighter Looking Eyes, 1 bottle
Price
$18.99
Rating
4.8
Reviews
70.1K
Latest month sales
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Price
$12.59
Rating
4.1
Reviews
6.9K
Latest month sales
B0DTTYM5TQ
Original Luminance Milano Ultra Pink Powder Setting Powder Makeup – Mineral Loose Face Powder Makeup, Oil Control, Pore-Blurring, Matte Creaseless Baking, Ultra Pink
Unlock to view ASIN details and product titles
Price
$26.00
Rating
3.3
Reviews
122
Latest month sales
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