Hourglass Concealer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hourglass Concealer sales on Amazon US totaled 120,000 units in July 2026 (▼ 35.1% vs. the prior month), generating an estimated $1,875,774 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.3% of unit volume and 52.0% of revenue, while a typical listing is priced at $21.10. The keyword itself pulled 32,069 Amazon queries over the same period (▲ 10.2% MoM).
Zooming out to the 12-month window ending July 2026, the hourglass concealer Top 50 moved 1,450,950 units and $22,421,869 in cumulative sales — an average of 120,913 units and $1,868,489 per month. Monthly throughput topped out at 185,000 units in June 2026 and dipped to 75,800 in May 2026, leaving the latest reading 32.3% higher than August 2025.
Hourglass Concealer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
120K
▼ 35.1% MoM
Monthly Revenue 2026/07
$1.9M
▼ 47.4% MoM
Top 10 Market Share 2026/07
63.3%
Hourglass Concealer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hourglass concealer listing on Amazon US in July 2026 is ASIN B004Y9GTOO (Brand: MAYBELLINE), which sold 10,000 units at $9.98 apiece — equal to 8.3% of every unit tracked in this report.
The Top 10 ASINs account for 76,000 units and $975,170 in July 2026 — 63.3% of unit volume and 52.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hourglass Concealer' on Amazon
July 2026
Is 63.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B004Y9GTOO
MAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$99.6K
latest month
12-month trend
B00LNC3JD4
tarte colored clay cc undereye corrector – Full-Coverage Concealer with Vegan Squalane & Caffeine for Dark Circles & Discoloration, Smooths, Cruelty-Free, full size, light-medium peach
10K
▼ 66.7%vs. prior month
$318.1K
latest month
12-month trend
B0BSP38HYN
e.l.f. Camo Color Corrector for Dark Circles, Hydrating Under-Eye Brightening Concealer, Neutralizes Discoloration, Infused with Hyaluronic Acid, Peach
10K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0BWVXMWF5
Albeaut Concealer Brush, Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush), 1pc
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0C37GMSJS
Catrice Under Eye Brightener, Dark Circles Color Corrector (020 Warm Nude) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
10K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B07ZQZVMRW
e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
8K
▲ 0.0%vs. prior month
$56K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hourglass Concealer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing hourglass concealer brand in July 2026, moving 24,000 units across 3 ASINs for 31.6% of Top 10 volume. tarte follows with 14,000 units (18.4%), ahead of MAYBELLINE on 10,000 units (13.2%).
With 7 brands splitting the Top 10 and 63.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.33 to $33.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
3 ASINs in Top 10
31.6%
Units
24K
Revenue
$138K
Avg. price
$6.33
B0BSP38HYN
$5.00·★4.1·6.2K revse.l.f. Camo Color Corrector for Dark Circles, Hydrating Under-Eye Brightening Concealer, Neutralizes Discoloration, Infused with Hyaluronic Acid, Peach
Units sold10KB07ZQZVMRW
$7.00·★4.5·63.9K revse.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
Units sold8KB07ZR14WBZ
$7.00·★4.5·63.9K revse.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand
Units sold6K
tarte
2 ASINs in Top 10
18.4%
Units
14K
Revenue
$451.1K
Avg. price
$33.50
B00LNC3JD4
$32.00·★4.2·2.2K revstarte colored clay cc undereye corrector – Full-Coverage Concealer with Vegan Squalane & Caffeine for Dark Circles & Discoloration, Smooths, Cruelty-Free, full size, light-medium peach
Units sold10KB0GDW9HHSC
$35.00·★4.4·287 revstarte glow wardrobe highlighting eye & cheek palette – Highlighter, Blush, Bronze & Eyeshadow All-in-One Face & Eye Viral Makeup for Everday Radiant Blendable Glow, Vegan & Cruelty Free, full size
Units sold4K
MAYBELLINE
1 ASIN in Top 10
13.2%
Units
10K
Revenue
$99.6K
Avg. price
$9.98
B004Y9GTOO
$9.98·★4.4·246.1K revsMAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
Units sold10K
Trending Hourglass Concealer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B09TMPW3KF booked 5K units at $28.00, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09TMPW3KF
LAURA GELLER Ideal Fix Eye Concealer for Mature Skin – Light
Price
$28.00
Rating
4.3
Reviews
1.7K
Latest month sales
B0GDW9HHSC
tarte glow wardrobe highlighting eye & cheek palette – Highlighter, Blush, Bronze & Eyeshadow All-in-One Face & Eye Viral Makeup for Everday Radiant Blendable Glow, Vegan & Cruelty Free, full size
Price
$35.00
Rating
4.4
Reviews
287
Latest month sales
B0DK8YV2Y9
MAANGE 20 Pcs Makeup Brushes with Gift Box, Double-End Multi-functional Makeup Brushes for Blending Liquid Powder Concealer Cream Blush Buffe,CoffeeBrown
Unlock to view ASIN details and product titles
Price
$24.98
Rating
4.6
Reviews
1.2K
Latest month sales
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