Luminance Under Eye Brightener Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Luminance Under Eye Brightener sales on Amazon US totaled 348,150 units in July 2026 (▼ 22.1% vs. the prior month), generating an estimated $5,621,478 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.1% of unit volume and 55.0% of revenue, while a typical listing is priced at $24.10. The keyword itself pulled 25,282 Amazon queries over the same period (▲ 19.2% MoM).
Zooming out to the 12-month window ending July 2026, the luminance under eye brightener Top 50 moved 3,944,450 units and $65,248,563 in cumulative sales — an average of 328,704 units and $5,437,380 per month. Monthly throughput topped out at 447,000 units in June 2026 and dipped to 188,200 in May 2026, leaving the latest reading 23.0% higher than August 2025.
Luminance Under Eye Brightener Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
348.1K
▼ 22.1% MoM
Monthly Revenue 2026/07
$5.6M
▼ 30.2% MoM
Top 10 Market Share 2026/07
66.1%
Luminance Under Eye Brightener Market Share & Sales Concentration on Amazon US — July 2026
The most-sold luminance under eye brightener listing on Amazon US in July 2026 is ASIN B07CDN39DP (Brand: LUMIFY), which sold 100,000 units at $11.93 apiece — equal to 28.7% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 230,000 units and $3,092,600 in July 2026 — 66.1% of unit volume and 55.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Luminance Under Eye Brightener' on Amazon
July 2026
Is 66.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07CDN39DP
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B09V1CPTR1
Catrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
30K
▼ 40.0%vs. prior month
$180K
latest month
12-month trend
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
30K
▲ 200.0%vs. prior month
$367.5K
latest month
12-month trend
B004Y9GTOO
MAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$99.6K
latest month
12-month trend
B00LNC3JD4
tarte colored clay cc undereye corrector – Full-Coverage Concealer with Vegan Squalane & Caffeine for Dark Circles & Discoloration, Smooths, Cruelty-Free, full size, light-medium peach
10K
▼ 66.7%vs. prior month
$318.1K
latest month
12-month trend
B0C37GMSJS
Catrice Under Eye Brightener, Dark Circles Color Corrector (020 Warm Nude) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
10K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
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Best Luminance Under Eye Brightener Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUMIFY is the best-performing luminance under eye brightener brand in July 2026, moving 100,000 units across 1 ASIN for 43.5% of Top 10 volume. Catrice Cosmetics follows with 40,000 units (17.4%), ahead of Palladio on 30,000 units (13.0%).
With 9 brands splitting the Top 10 and 73.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.00 to $12.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUMIFY
1 ASIN in Top 10
43.5%
Units
100K
Revenue
$1.2M
Avg. price
$11.93
B07CDN39DP
$11.93·★4.6·42.3K revsLUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
Units sold100K
Catrice Cosmetics
2 ASINs in Top 10
17.4%
Units
40K
Revenue
$240K
Avg. price
$6.00
B09V1CPTR1
$6.00·★4.2·23.6K revsCatrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
Units sold30KB0C37GMSJS
$6.00·★4.0·6.4K revsCatrice Under Eye Brightener, Dark Circles Color Corrector (020 Warm Nude) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
Units sold10K
Palladio
1 ASIN in Top 10
13.0%
Units
30K
Revenue
$367.5K
Avg. price
$12.59
B0DM4D187H
$12.59·★4.1·7K revsPalladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Units sold30K
Trending Luminance Under Eye Brightener Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CC6PG567 booked 10K units at $26.99, with ▲ 66.7% MoM change. On the growth side, B07BYG7D2V leads positive momentum with ▲ 250.0% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CC6PG567
RoC Multi Correxion Eye Balm with Vitamin C, 0.14 oz, Brightening Eye Cream | Revive + Glow Vitamin C Eye Balm Stick with Retinol Eye Cream Packette; fragrance free, non-comedogenic, for sensitive skin
Price
$26.99
Rating
3.6
Reviews
3K
Latest month sales
B0FN2MKZV3
Original Luminance Milano Under Eye Brightener Pink – Lightweight Pink Under Eye Corrector for Dark Circles and Fine Lines – Vegan Concealer Brightener for Tired Eyes – Natural Radiant Finish
Price
$33.49
Rating
3.6
Reviews
669
Latest month sales
B07BYG7D2V
Westmore Beauty 60 Second Eye Effects - Light to Medium - 0.33 fl. oz | Tinted firming gel, under eye cream for puffiness and bags under eyes 0.33 fl. oz
Unlock to view ASIN details and product titles
Price
$39.00
Rating
3.5
Reviews
2.9K
Latest month sales
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