Blush Palette Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blush Palette sales on Amazon US totaled 125,700 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $1,927,216 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.1% of unit volume and 64.2% of revenue, while a typical listing is priced at $16.31. The keyword itself pulled 25,231 Amazon queries over the same period (▲ 6.2% MoM).
Zooming out to the 12-month window ending July 2026, the blush palette Top 50 moved 1,698,450 units and $28,063,782 in cumulative sales — an average of 141,538 units and $2,338,648 per month. Monthly throughput topped out at 236,950 units in November 2025 and dipped to 80,400 in May 2026, leaving the latest reading 24.5% higher than August 2025.
Blush Palette Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
125.7K
▼ 11.1% MoM
Monthly Revenue 2026/07
$1.9M
▼ 16.3% MoM
Top 10 Market Share 2026/07
62.1%
Blush Palette Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blush palette listing on Amazon US in July 2026 is ASIN B07MH1KHJ2 (Brand: BS-MALL), which sold 20,000 units at $9.99 apiece — equal to 15.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 78,000 units and $1,237,890 in July 2026 — 62.1% of unit volume and 64.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blush Palette' on Amazon
July 2026
Is 62.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B0F2J7VVQ7
Wonderskin Cream Blush Stick pH-Activated - pHlush Stick, Blush for Cheeks | pH-activated blush stick that color adapts to your skin for a natural-looking flush on cheeks and lips.
10K
▲ 0.0%vs. prior month
$236.5K
latest month
12-month trend
B0BBH8FRYL
LAURA GELLER Best of the Best Baked Palette – Full Face Palette
10K
▲ 0.0%vs. prior month
$428.7K
latest month
12-month trend
B07MQJRK7N
UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
5K
▲ 0.0%vs. prior month
$47.7K
latest month
12-month trend
B082YPNTZ4
wet n wild Color Icon Blush, Effortless Matte Natural Sheer Glow & Seamless Blend, Luxuriously Infused Smooth Jojoba Oil, Cruelty-Free & Vegan - Pinch Me Pink
5K
▼ 16.7%vs. prior month
$16.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Blush Palette Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BS-MALL is the best-performing blush palette brand in July 2026, moving 20,000 units across 1 ASIN for 25.6% of Top 10 volume. BEAKEY follows with 10,000 units (12.8%), ahead of Wonderskin on 10,000 units (12.8%).
Volume is spread across 10 brands, with the top three holding 51.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.98 to $20.80, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BS-MALL
1 ASIN in Top 10
25.6%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
BEAKEY
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$77.9K
Avg. price
$7.98
B01F36JBDM
$7.98·★4.5·83.7K revsBEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
Units sold10K
Wonderskin
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$236.5K
Avg. price
$20.80
B0F2J7VVQ7
$20.80·★4.0·3.3K revsWonderskin Cream Blush Stick pH-Activated - pHlush Stick, Blush for Cheeks | pH-activated blush stick that color adapts to your skin for a natural-looking flush on cheeks and lips.
Units sold10K
Trending Blush Palette Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GDW9HHSC booked 4K units at $35.00, with ▲ 33.3% MoM change. On the growth side, B007NW2DLM leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0FMQ7LL8Z close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GDW9HHSC
tarte glow wardrobe highlighting eye & cheek palette – Highlighter, Blush, Bronze & Eyeshadow All-in-One Face & Eye Viral Makeup for Everday Radiant Blendable Glow, Vegan & Cruelty Free, full size
Price
$35.00
Rating
4.4
Reviews
280
Latest month sales
B007NW2DLM
e.l.f. Blush, Long-Lasting Blush For Creating A Natural, Healthy Glow, Flatters Your Skin Tone, Vegan & Cruelty-Free
Price
$4.00
Rating
4.2
Reviews
2.2K
Latest month sales
B0FMQ7LL8Z
MORPHE Cheek Thrills Multi-Finish Face Trio After Party (0.38 oz)
Unlock to view ASIN details and product titles
Price
$19.00
Rating
4.3
Reviews
68
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this blush palette report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card