Bare Minerals Powder Foundation Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bare Minerals Powder Foundation sales on Amazon US totaled 187,200 units in July 2026 (▼ 32.3% vs. the prior month), generating an estimated $4,086,920 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.6% of unit volume and 63.7% of revenue, while a typical listing is priced at $22.61. The keyword itself pulled 39,219 Amazon queries over the same period (▲ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the bare minerals powder foundation Top 50 moved 2,318,800 units and $50,228,038 in cumulative sales — an average of 193,233 units and $4,185,670 per month. Monthly throughput topped out at 299,500 units in November 2025 and dipped to 125,000 in May 2026, leaving the latest reading 19.6% higher than August 2025.
Bare Minerals Powder Foundation Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
187.2K
▼ 32.3% MoM
Monthly Revenue 2026/07
$4.1M
▼ 38.7% MoM
Top 10 Market Share 2026/07
56.6%
Bare Minerals Powder Foundation Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bare minerals powder foundation listing on Amazon US in July 2026 is ASIN B0G1T61T7X (Brand: PRIME PROMETICS), which sold 20,000 units at $44.00 apiece — equal to 10.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 106,000 units and $2,604,220 in July 2026 — 56.6% of unit volume and 63.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bare Minerals Powder Foundation' on Amazon
July 2026
Is 56.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0G1T61T7X
Prime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
20K
▲ 0.0%vs. prior month
$880K
latest month
12-month trend
B0GN8JW57H
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15,1.01 Fl Oz
10K
▲ 0.0%vs. prior month
$422.3K
latest month
12-month trend
B00JLAOP3S
Flat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter
10K
▲ 0.0%vs. prior month
$95K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B0DS59NCXD
3 In 1Primer for Face Before Makeup,Sunscreen Color Corrector Primer,SPF 50 | One Step Color Corrector Face Primer,Blurs Imperfections Oil Control & Moisturizing Skin Tone Correcting,Radiance Skin
10K
▼ 50.0%vs. prior month
$73.3K
latest month
12-month trend
B0F38QBPTN
L'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Brightening Light Pink, 1 Kit
10K
▼ 50.0%vs. prior month
$119K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bare Minerals Powder Foundation Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LAURA GELLER NEW YORK is the best-performing bare minerals powder foundation brand in July 2026, moving 28,000 units across 3 ASINs for 26.4% of Top 10 volume. PRIME PROMETICS follows with 20,000 units (18.9%), ahead of Smooche on 10,000 units (9.4%).
Volume is spread across 8 brands, with the top three holding 54.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $35.59 to $44.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LAURA GELLER NEW YORK
3 ASINs in Top 10
26.4%
Units
28K
Revenue
$880.7K
Avg. price
$35.59
B01H1V7WQU
$32.00·★4.2·17.9K revsLAURA GELLER Baked Balance-n-Brighten Powder Foundation – Light
Units sold10KB0BBH8FRYL
$40.29·★4.5·10K revsLAURA GELLER Best of the Best Baked Palette – Full Face Palette
Units sold10KB077T6F98M
$34.49·★4.2·9.7K revsLAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
Units sold8K
PRIME PROMETICS
1 ASIN in Top 10
18.9%
Units
20K
Revenue
$880K
Avg. price
$44.00
B0G1T61T7X
$44.00·★3.8·3.8K revsPrime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
Units sold20K
Smooche
1 ASIN in Top 10
9.4%
Units
10K
Revenue
$422.3K
Avg. price
$39.00
B0GN8JW57H
$39.00·★3.0·1.6K revsSmooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15,1.01 Fl Oz
Units sold10K
Trending Bare Minerals Powder Foundation Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B077T6F98M booked 8K units at $34.49, with ▲ 33.3% MoM change. On the growth side, B0G6DQBZ24 leads positive momentum with ▲ 185.7% MoM growth on 2K units, with B09JB9T6QB close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B077T6F98M
LAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
Price
$34.49
Rating
4.2
Reviews
9.7K
Latest month sales
B0G6DQBZ24
KINGMAS Foundation Concealer Brushes, 2PCS Premium Duo-end Makeup Brush Set | Face Makeup Brush for Powder Liquid Contour Blending Bronzer Concealer Cream Blush, Vegan & Cruelty-Free
Price
$5.99
Rating
4.7
Reviews
210
Latest month sales
B09JB9T6QB
Revlon ColorStay Blot Setting Powder, 0.5 oz | Setting powder mattifies, absorbs oil and reduces the appearance of pores while controlling shine all day.
Unlock to view ASIN details and product titles
Price
$7.82
Rating
4.3
Reviews
2.7K
Latest month sales
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