Lume Body Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lume Body Wash sales on Amazon US totaled 642,000 units in July 2026 (▼ 13.7% vs. the prior month), generating an estimated $9,170,770 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.8% of unit volume and 43.9% of revenue, while a typical listing is priced at $16.00. The keyword itself pulled 32,471 Amazon queries over the same period (▲ 13.0% MoM).
Zooming out to the 12-month window ending July 2026, the lume body wash Top 50 moved 5,697,550 units and $84,705,336 in cumulative sales — an average of 474,796 units and $7,058,778 per month. Monthly throughput topped out at 743,500 units in June 2026 and dipped to 321,700 in May 2026, leaving the latest reading 50.0% higher than August 2025.
Lume Body Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
642K
▼ 13.7% MoM
Monthly Revenue 2026/07
$9.2M
▼ 11.9% MoM
Top 10 Market Share 2026/07
49.8%
Lume Body Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lume body wash listing on Amazon US in July 2026 is ASIN B09DDD6YGJ (Brand: Dove), which sold 70,000 units at $10.97 apiece — equal to 10.9% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 320,000 units and $4,027,100 in July 2026 — 49.8% of unit volume and 43.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lume Body Wash' on Amazon
July 2026
Is 49.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B0072K2BMG
vH essentials Ph Balanced Daily Feminine Wash, Tea Tree Oil & Prebiotic, 6, Fl Oz, (Pack Of 1) 54306 Clear
40K
▲ 0.0%vs. prior month
$262K
latest month
12-month trend
B077TWXCQV
CeraVe Salicylic Acid Body Wash, Exfoliates Rough and Bumpy Skin, 10oz | Skin Care, Hyaluronic Acid, Niacinamide, Exfoliating, Dry Skin, Rough and Bumpy Skin, Hydrating, Gentle Exfoliation
30K
▼ 25.0%vs. prior month
$419.7K
latest month
12-month trend
B0FNWJFQFM
medicube Kojic Acid Turmeric Brightening Body Wash, 13.52 fl.oz | Shower Gel for Uneven Skin - Niacinamide, Vitamin C, AHA BHA, Deep Cleansing & Hydrating, Easy & Effective, 13.52 fl.oz
30K
▲ 50.0%vs. prior month
$562.2K
latest month
12-month trend
B0G3XN8152
Olay Body Wash for Women, Ultra Moisture, 24/7 Moisture Barrier Repair, Hydrating Formula for Visibly Healthy Soft Skin, Vitamin B3 & Hyaluronic Blend, For All Skin Types, Shea Butter Scent, 35 fl oz
20K
▼ 33.3%vs. prior month
$219K
latest month
12-month trend
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Best Lume Body Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing lume body wash brand in July 2026, moving 90,000 units across 2 ASINs for 28.1% of Top 10 volume. VALITIC follows with 50,000 units (15.6%), ahead of vH essentials on 40,000 units (12.5%).
Volume is spread across 8 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $15.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
2 ASINs in Top 10
28.1%
Units
90K
Revenue
$967.3K
Avg. price
$10.47
B09DDD6YGJ
$10.97·★4.8·6.5K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB0CGYP4GYY
$9.97·★4.7·6K revsDove Serum+ Hydration Body Wash Hyaluronic Acid 6% Hydration Serum, 18.5 oz | Serum-infused moisturizing body wash with 6% hydration serum and hyaluronic acid for dry, dehydrated skin
Units sold20K
VALITIC
1 ASIN in Top 10
15.6%
Units
50K
Revenue
$698.5K
Avg. price
$15.49
B09MFMCTRK
$15.49·★4.2·48.1K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
vH essentials
1 ASIN in Top 10
12.5%
Units
40K
Revenue
$262K
Avg. price
$6.99
B0072K2BMG
$6.99·★4.6·32.9K revsvH essentials Ph Balanced Daily Feminine Wash, Tea Tree Oil & Prebiotic, 6, Fl Oz, (Pack Of 1) 54306 Clear
Units sold40K
Trending Lume Body Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D84FT7MR booked 20K units at $15.18, with ▲ 0.0% MoM change. On the growth side, B0CNJ48DND leads positive momentum with ▲ 1900.0% MoM growth on 10K units, with B0GFMMW31V close behind at ▲ 200.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D84FT7MR
Naturium Mandelic Acid Body Wash, Sugar Cane & Menthyl Lactate, 16.9 fl oz | Energizing Deep Cleanser with AHA Blend, Instant Cooling Formula, Neutralizes Odor, Lasting Freshness, for All Skin Types
Price
$15.18
Rating
4.5
Reviews
952
Latest month sales
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
Price
$15.94
Rating
4.8
Reviews
8.2K
Latest month sales
B0GFMMW31V
5 Pcs Persimmon Soap for Old People Smell, Persimmon Soap Bar for Body Odor Control, Natural Organic Deodorant Body Wash Soap for Women & Men
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.2
Reviews
405
Latest month sales
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