Dettol Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dettol Soap sales on Amazon US totaled 306,800 units in July 2026 (▲ 0.3% vs. the prior month), generating an estimated $4,154,197 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.2% of unit volume and 50.1% of revenue, while a typical listing is priced at $15.01. The keyword itself pulled 32,942 Amazon queries over the same period (▼ 7.3% MoM).
Zooming out to the 12-month window ending July 2026, the dettol soap Top 50 moved 2,957,600 units and $40,666,418 in cumulative sales — an average of 246,467 units and $3,388,868 per month. Monthly throughput topped out at 306,800 units in July 2026 and dipped to 157,500 in May 2026, leaving the latest reading 27.7% higher than August 2025.
Dettol Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
306.8K
▲ 0.3% MoM
Monthly Revenue 2026/07
$4.2M
▼ 1.7% MoM
Top 10 Market Share 2026/07
52.2%
Dettol Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dettol soap listing on Amazon US in July 2026 is ASIN B09MFMCTRK (Brand: VALITIC), which sold 50,000 units at $15.49 apiece — equal to 16.3% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 160,000 units and $2,081,800 in July 2026 — 52.2% of unit volume and 50.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dettol Soap' on Amazon
July 2026
Is 52.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B08TLGQW7Q
Dove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
20K
▲ 0.0%vs. prior month
$233.4K
latest month
12-month trend
B0D84FT7MR
Naturium Mandelic Acid Body Wash, Sugar Cane & Menthyl Lactate, 16.9 fl oz | Energizing Deep Cleanser with AHA Blend, Instant Cooling Formula, Neutralizes Odor, Lasting Freshness, for All Skin Types
20K
▲ 0.0%vs. prior month
$299.4K
latest month
12-month trend
B00EV1D79A
Hibiclens Antimicrobial and Antiseptic Soap and Skin Cleanser – 32 oz – for Home and Hospital – 4% CHG, Packaging May Vary | Trusted by healthcare for 50+ years, tough on hospital germs yet gentle for daily use*
10K
▲ 0.0%vs. prior month
$267.8K
latest month
12-month trend
B0DP37D91R
Mirai Clinical Persimmon Soap for Old People Smell,Nonenal® Odor Eliminator | Japanese Persimmon Soap, Natural Body Odor Soap, Green Tea Extract, Deodorizing Bar for Men, Women, Gentle for All Skin Types
10K
▲ 0.0%vs. prior month
$167.1K
latest month
12-month trend
B001E0T740
Dr. Bronner's Pure-Castile Magic Bar Soap - Made with Regenerative Organic Certified Oils - For Face, Body, Hair- Gentle on Sensitive Skin - Vegan Soap Bars for Men & Women - Lavender, 2 Pack, 5oz
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
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Best Dettol Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
VALITIC is the best-performing dettol soap brand in July 2026, moving 50,000 units across 1 ASIN for 31.3% of Top 10 volume. Dove follows with 20,000 units (12.5%), ahead of Naturium on 20,000 units (12.5%).
Volume is spread across 10 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.00 to $15.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
VALITIC
1 ASIN in Top 10
31.3%
Units
50K
Revenue
$698.5K
Avg. price
$15.49
B09MFMCTRK
$15.49·★4.2·48.1K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
Dove
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$233.4K
Avg. price
$11.00
B08TLGQW7Q
$11.00·★4.8·2.6K revsDove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Units sold20K
Naturium
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$299.4K
Avg. price
$15.18
B0D84FT7MR
$15.18·★4.5·943 revsNaturium Mandelic Acid Body Wash, Sugar Cane & Menthyl Lactate, 16.9 fl oz | Energizing Deep Cleanser with AHA Blend, Instant Cooling Formula, Neutralizes Odor, Lasting Freshness, for All Skin Types
Units sold20K
Trending Dettol Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005IDUTEG booked 10K units at $3.99, with ▲ 25.0% MoM change. On the growth side, B0GFMMW31V leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B0DMVTTHRV close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005IDUTEG
Dettol Anti Bacterial Original Soap 100g Twin Pack Dermatologically Tested
Price
$3.99
Rating
4.6
Reviews
11.8K
Latest month sales
B0GFMMW31V
5 Pcs Persimmon Soap for Old People Smell, Persimmon Soap Bar for Body Odor Control, Natural Organic Deodorant Body Wash Soap for Women & Men
Price
$7.99
Rating
4.2
Reviews
394
Latest month sales
B0DMVTTHRV
Persimmon Body Wash for Old People Smell, Natural Deodorant Bar | Deep Odor Control for Strong Odor Smelly Feet Remove, Cleansing Body Soap Deodorizing with Persimmon & Green Tea Extracts
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
972
Latest month sales
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