Lullabites Natural Sleep Gummies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lullabites Natural Sleep Gummies sales on Amazon US totaled 418,000 units in July 2026 (▼ 9.1% vs. the prior month), generating an estimated $7,474,360 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.8% of unit volume and 48.6% of revenue, while a typical listing is priced at $22.97. The keyword itself pulled 17,821 Amazon queries over the same period (▲ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the lullabites natural sleep gummies Top 50 moved 4,631,300 units and $83,457,004 in cumulative sales — an average of 385,942 units and $6,954,750 per month. Monthly throughput topped out at 460,000 units in June 2026 and dipped to 241,600 in May 2026, leaving the latest reading 7.9% higher than August 2025.
Lullabites Natural Sleep Gummies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
418K
▼ 9.1% MoM
Monthly Revenue 2026/07
$7.5M
▼ 16.6% MoM
Top 10 Market Share 2026/07
59.8%
Lullabites Natural Sleep Gummies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lullabites natural sleep gummies listing on Amazon US in July 2026 is ASIN B07BBFFTKH (Brand: Amazon Basics), which sold 70,000 units at $9.55 apiece — equal to 16.7% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $3,629,800 in July 2026 — 59.8% of unit volume and 48.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lullabites Natural Sleep Gummies' on Amazon
July 2026
Is 59.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07BBFFTKH
Amazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
70K
▲ 40.0%vs. prior month
$487.9K
latest month
12-month trend
B08666GMWG
Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 140 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 70 Day Supply
40K
▲ 0.0%vs. prior month
$583.6K
latest month
12-month trend
B0BL79D45P
Lemme Sleep Gummies with 5mg Melatonin, 30-Day Supply | 5 mg Melatonin, Elderberry, Magnesium, L-Theanine, Chamomile, Lavender, Drug-Free Sleep Aid, Gluten & Gelatin Free, Non GMO
30K
▼ 50.0%vs. prior month
$854.4K
latest month
12-month trend
B079TD7HG2
Natrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
30K
▼ 25.0%vs. prior month
$328.2K
latest month
12-month trend
B07N46LTJJ
ZzzQuil, Pure Zzzs Melatonin Gummies, Sleep Aid, Melatonin 2mg, with Chamomile and Lavender, Melatonin Sleep Gummies, Sleep Aids for Adults, Wildberry Vanilla Flavored, 72 Sleep Gummies
20K
▲ 0.0%vs. prior month
$359.8K
latest month
12-month trend
B0DDK4XJ7Z
Magnesium Glycinate Gummies for Adults & Kids 4+, Sugar Free Magnesium Bisglycinate Supplement 400/200mg with B6D3, L-Theanine for Sleep & Relaxation, Brain, Muscle, Melatonin Free Gummies,1Pack
20K
▲ 0.0%vs. prior month
$399.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lullabites Natural Sleep Gummies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing lullabites natural sleep gummies brand in July 2026, moving 70,000 units across 1 ASIN for 28.0% of Top 10 volume. Natrol follows with 70,000 units (28.0%), ahead of Lemme on 30,000 units (12.0%).
With 7 brands splitting the Top 10 and 68.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.55 to $29.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
28.0%
Units
70K
Revenue
$487.9K
Avg. price
$9.55
B07BBFFTKH
$9.55·★4.6·40.2K revsAmazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
Units sold70K
Natrol
2 ASINs in Top 10
28.0%
Units
70K
Revenue
$911.8K
Avg. price
$13.27
B08666GMWG
$15.56·★4.7·27.5K revsNatrol Melatonin 10 mg Gummies, Sleep Support for Adults, 140 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 70 Day Supply
Units sold40KB079TD7HG2
$10.98·★4.6·28.4K revsNatrol Melatonin 10 mg Gummies, Sleep Support for Adults, 90 Gummies | Supplement to Fall Asleep Faster & Stay Asleep Longer, Wake Up Refreshed, 100% Drug-Free, Strawberry-flavored, 45 Day Supply
Units sold30K
Lemme
1 ASIN in Top 10
12.0%
Units
30K
Revenue
$854.4K
Avg. price
$29.97
B0BL79D45P
$29.97·★4.2·4.2K revsLemme Sleep Gummies with 5mg Melatonin, 30-Day Supply | 5 mg Melatonin, Elderberry, Magnesium, L-Theanine, Chamomile, Lavender, Drug-Free Sleep Aid, Gluten & Gelatin Free, Non GMO
Units sold30K
Trending Lullabites Natural Sleep Gummies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GTN1JNP1 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0F4YZC2XQ close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GTN1JNP1
OLLY Kids Melatonin Free Sleep, Magnesium & L-Theanine, Peach - 50 Count | Kids Support, Magnesium & L-Theanine, Melatonin Free, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Price
$13.99
Rating
4.0
Reviews
96
Latest month sales
B0F4YZC2XQ
ZzzQuil Pure Zzzs + Magnesium, Sleep Aid, Magnesium Citrate and Melatonin Gummies, Melatonin 2mg, Sleep Aids for Adults, Mixed Berry Flavored, 60 Sleep Gummies
Price
$11.29
Rating
4.5
Reviews
349
Latest month sales
B0FM811SNQ
Kids 4+ Magnesium + Saffron Sleep Gummies, Relax Happy Filled Gummy, Bedtime Calcium Zinc, Mineral + Multivitamin Gummies, Melatonin Free | Vitamin D3 K2 | Bone, Only Need 1 Gummy - Sweet Dream Magic
Unlock to view ASIN details and product titles
Price
$25.98
Rating
4.5
Reviews
176
Latest month sales
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