Loreal Lipstick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Loreal Lipstick sales on Amazon US totaled 200,900 units in July 2026 (▼ 41.3% vs. the prior month), generating an estimated $2,577,347 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.7% of unit volume and 78.3% of revenue, while a typical listing is priced at $10.41. The keyword itself pulled 33,746 Amazon queries over the same period (▲ 5.7% MoM).
Zooming out to the 12-month window ending July 2026, the loreal lipstick Top 50 moved 2,732,100 units and $33,982,685 in cumulative sales — an average of 227,675 units and $2,831,890 per month. Monthly throughput topped out at 342,500 units in June 2026 and dipped to 117,800 in May 2026, leaving the latest reading 12.4% higher than August 2025.
Loreal Lipstick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
200.9K
▼ 41.3% MoM
Monthly Revenue 2026/07
$2.6M
▼ 47.5% MoM
Top 10 Market Share 2026/07
71.7%
Loreal Lipstick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold loreal lipstick listing on Amazon US in July 2026 is ASIN B0CZF2T7CK (Brand: L'Oreal Paris), which sold 50,000 units at $10.98 apiece — equal to 24.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 144,000 units and $2,018,520 in July 2026 — 71.7% of unit volume and 78.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Loreal Lipstick' on Amazon
July 2026
Is 71.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0CZF2T7CK
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
50K
▼ 28.6%vs. prior month
$547.5K
latest month
12-month trend
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B004BD107O
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
20K
▼ 33.3%vs. prior month
$236.2K
latest month
12-month trend
B074PTZCNX
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
20K
▼ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B0DKF34N9R
Burt's Bees Lip Shimmer Nude Collection, Tinted Lip Balm, 0.09 oz., 3 Tubes | Moisturizing for All Day Hydration, Natural Glowy Pigmented Finish, Buildable Color, 3 Warm Shades
6K
▼ 25.0%vs. prior month
$72.5K
latest month
12-month trend
B01LTI19EM
REVLON ColorStay Longwear Lip Liner, 630 Nude, 0.01 oz | Longwear lip liner with built-in sharpener. Rich color with smooth, easy-glide application.
5K
▼ 44.4%vs. prior month
$36.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Loreal Lipstick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing loreal lipstick brand in July 2026, moving 97,000 units across 5 ASINs for 67.4% of Top 10 volume. Clinique follows with 30,000 units (20.8%), ahead of Burt's Bees on 6,000 units (4.2%).
With 6 brands splitting the Top 10 and 92.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.82 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
5 ASINs in Top 10
67.4%
Units
97K
Revenue
$1.2M
Avg. price
$13.57
B0CZF2T7CK
$10.98·★4.5·13.8K revsL'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Units sold50KB004BD107O
$11.97·★4.6·27.4K revsL’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
Units sold20KB074PTZCNX
$14.97·★4.6·53.6K revsL'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
Units sold20KB00F4VUTQU
$7.97·★4.4·28.4K revsL'Oreal Paris Colour Riche Original Creamy, Hydrating Satin Lipstick with Argan Oil and Vitamin E, Ballerina Shoes , 1 Count
Units sold4KB084W2X4FL
$21.96·★4.6·5.8K revsL'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary)
Units sold3K
Clinique
1 ASIN in Top 10
20.8%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.5K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
Burt's Bees
1 ASIN in Top 10
4.2%
Units
6K
Revenue
$72.5K
Avg. price
$11.82
B0DKF34N9R
$11.82·★4.6·2.8K revsBurt's Bees Lip Shimmer Nude Collection, Tinted Lip Balm, 0.09 oz., 3 Tubes | Moisturizing for All Day Hydration, Natural Glowy Pigmented Finish, Buildable Color, 3 Warm Shades
Units sold6K
Trending Loreal Lipstick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DFMW6VZV booked 3K units at $8.00, with ▲ 0.0% MoM change. On the growth side, B004BCX924 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0BFXNQ5B1 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DFMW6VZV
e.l.f. Glow Reviver Lip Oil, Money Mauve | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Price
$8.00
Rating
4.6
Reviews
30.1K
Latest month sales
B004BCX924
L'Oreal Paris Colour Riche Original Creamy, Hydrating Satin Lipstick with Argan Oil and Vitamin E, Ginger Spice , 1 Count
Price
$7.97
Rating
4.4
Reviews
28.4K
Latest month sales
B0BFXNQ5B1
LAURA GELLER Jelly Balm Tinted Hydrating Lip Balm –Sheerly Amazing
Unlock to view ASIN details and product titles
Price
$24.00
Rating
4.2
Reviews
1.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this loreal lipstick report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card