Loreal Lipstick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Loreal Lipstick sales on Amazon US totaled 146,200 units in July 2026 (▼ 44.8% vs. the prior month), generating an estimated $1,970,305 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.3% of unit volume and 75.4% of revenue, while a typical listing is priced at $9.70. The keyword itself pulled 33,269 Amazon queries over the same period (▼ 27.7% MoM).
Zooming out to the 12-month window ending July 2026, the loreal lipstick Top 50 moved 2,057,450 units and $26,568,856 in cumulative sales — an average of 171,454 units and $2,214,071 per month. Monthly throughput topped out at 264,800 units in June 2026 and dipped to 83,900 in May 2026, leaving the latest reading 16.5% higher than August 2025.
Loreal Lipstick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
146.2K
▼ 44.8% MoM
Monthly Revenue 2026/07
$2M
▼ 51.5% MoM
Top 10 Market Share 2026/07
66.3%
Loreal Lipstick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold loreal lipstick listing on Amazon US in July 2026 is ASIN B0032RMX3U (Brand: Clinique), which sold 30,000 units at $25.00 apiece — equal to 20.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 97,000 units and $1,486,080 in July 2026 — 66.3% of unit volume and 75.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Loreal Lipstick' on Amazon
July 2026
Is 66.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B004BD107O
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
20K
▼ 33.3%vs. prior month
$236.2K
latest month
12-month trend
B074PTZCNX
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
20K
▼ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B0DKF34N9R
Burt's Bees Lip Shimmer Nude Collection, Tinted Lip Balm, 0.09 oz., 3 Tubes | Moisturizing for All Day Hydration, Natural Glowy Pigmented Finish, Buildable Color, 3 Warm Shades
6K
▼ 25.0%vs. prior month
$72.5K
latest month
12-month trend
B01LTI19EM
REVLON ColorStay Longwear Lip Liner, 630 Nude, 0.01 oz | Longwear lip liner with built-in sharpener. Rich color with smooth, easy-glide application.
5K
▼ 44.4%vs. prior month
$36.1K
latest month
12-month trend
B00F4VUTQU
L'Oreal Paris Colour Riche Original Creamy, Hydrating Satin Lipstick with Argan Oil and Vitamin E, Ballerina Shoes , 1 Count
4K
▼ 42.9%vs. prior month
$31.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Loreal Lipstick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing loreal lipstick brand in July 2026, moving 50,000 units across 5 ASINs for 51.5% of Top 10 volume. Clinique follows with 30,000 units (30.9%), ahead of Burt's Bees on 6,000 units (6.2%).
With 6 brands splitting the Top 10 and 88.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.82 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
5 ASINs in Top 10
51.5%
Units
50K
Revenue
$655.8K
Avg. price
$12.97
B004BD107O
$11.97·★4.6·27.4K revsL’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
Units sold20KB074PTZCNX
$14.97·★4.6·22.9K revsL'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
Units sold20KB00F4VUTQU
$7.97·★4.4·28.4K revsL'Oreal Paris Colour Riche Original Creamy, Hydrating Satin Lipstick with Argan Oil and Vitamin E, Ballerina Shoes , 1 Count
Units sold4KB084W2X4FL
$21.96·★4.6·5.7K revsL'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary)
Units sold3KB004BCT7G6
$7.97·★4.5·29.4K revsL'Oréal Paris Colour Riche Lipstick, Fairest Nude, 0.13 oz.
Units sold3K
Clinique
1 ASIN in Top 10
30.9%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.5K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
Burt's Bees
1 ASIN in Top 10
6.2%
Units
6K
Revenue
$72.5K
Avg. price
$11.82
B0DKF34N9R
$11.82·★4.6·2.7K revsBurt's Bees Lip Shimmer Nude Collection, Tinted Lip Balm, 0.09 oz., 3 Tubes | Moisturizing for All Day Hydration, Natural Glowy Pigmented Finish, Buildable Color, 3 Warm Shades
Units sold6K
Trending Loreal Lipstick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B004BCT7G6 booked 3K units at $7.97, with ▼ 25.0% MoM change. On the growth side, B0BFXNQ5B1 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004BCT7G6
L'Oréal Paris Colour Riche Lipstick, Fairest Nude, 0.13 oz.
Price
$7.97
Rating
4.5
Reviews
29.4K
Latest month sales
B01LTHKXMM
Rimmel Lasting Finish Lipstick | Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex | 0.14 fl oz (Pack of 1) | 002 Candy
Price
$5.99
Rating
4.4
Reviews
24.1K
Latest month sales
B0BFXNQ5B1
LAURA GELLER Jelly Balm Tinted Hydrating Lip Balm –Sheerly Amazing
Unlock to view ASIN details and product titles
Price
$24.00
Rating
4.2
Reviews
1.3K
Latest month sales
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