Kiko Milano Lip Gloss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kiko Milano Lip Gloss sales on Amazon US totaled 146,500 units in July 2026 (▼ 55.4% vs. the prior month), generating an estimated $2,272,165 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.8% of unit volume and 63.3% of revenue, while a typical listing is priced at $14.23. The keyword itself pulled 40,938 Amazon queries over the same period (▲ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the kiko milano lip gloss Top 50 moved 1,965,600 units and $30,350,391 in cumulative sales — an average of 163,800 units and $2,529,199 per month. Monthly throughput topped out at 328,300 units in June 2026 and dipped to 84,300 in May 2026, leaving the latest reading 30.9% higher than August 2025.
Kiko Milano Lip Gloss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
146.5K
▼ 55.4% MoM
Monthly Revenue 2026/07
$2.3M
▼ 61.6% MoM
Top 10 Market Share 2026/07
60.8%
Kiko Milano Lip Gloss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kiko milano lip gloss listing on Amazon US in July 2026 is ASIN B0032RMX3U (Brand: Clinique), which sold 30,000 units at $25.00 apiece — equal to 20.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 89,000 units and $1,438,970 in July 2026 — 60.8% of unit volume and 63.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kiko Milano Lip Gloss' on Amazon
July 2026
Is 60.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
B07DY2QRF6
LANEIGE Lip Glowy Balm: Sheer Tinted Lip Moisturizer with Shea Butter, for Hydrating Shine & Soft Lips
9K
▼ 90.0%vs. prior month
$171K
latest month
12-month trend
B09SP2XHKT
NYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss - Sugar Glass ,Clear
8K
▼ 20.0%vs. prior month
$47.8K
latest month
12-month trend
B0CMJXGCFQ
e.l.f. Glow Reviver Lip Oil, Jam Session | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
7K
▲ 16.7%vs. prior month
$55.9K
latest month
12-month trend
B0BWX6NZLT
NOONI Korean Lip Oil - Applepeony - pH Color-Changing Plumping Lip Gloss | 24HR Hydration, Moisturizing Lip Oil, Natural Lip Plumping Effect, Waterproof Wear, Glossy Finish, Gift Stocking Stuffers
6K
▲ 50.0%vs. prior month
$71.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kiko Milano Lip Gloss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clinique is the best-performing kiko milano lip gloss brand in July 2026, moving 30,000 units across 1 ASIN for 33.7% of Top 10 volume. NYX PROFESSIONAL MAKEUP follows with 12,000 units (13.5%), ahead of e.l.f. on 12,000 units (13.5%).
With 8 brands splitting the Top 10 and 60.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.70 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clinique
1 ASIN in Top 10
33.7%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.5K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
NYX PROFESSIONAL MAKEUP
2 ASINs in Top 10
13.5%
Units
12K
Revenue
$71.3K
Avg. price
$5.70
B09SP2XHKT
$5.97·★4.5·125.9K revsNYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss - Sugar Glass ,Clear
Units sold8KB00ICT8JRC
$5.43·★4.5·125.8K revsNYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss - Madeleine (Mid-Tone Nude)
Units sold4K
e.l.f.
2 ASINs in Top 10
13.5%
Units
12K
Revenue
$71.2K
Avg. price
$6.00
B0CMJXGCFQ
$8.00·★4.6·30.1K revse.l.f. Glow Reviver Lip Oil, Jam Session | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Units sold7KB0BSR85M24
$4.00·★4.4·42.6K revse.l.f. Lip Lacquer, Whisper Pink | Hydrating Lip Gloss, Non-Sticky Ultra-Shine with Vitamin A & E, Vegan & Cruelty-Free
Units sold5K
Trending Kiko Milano Lip Gloss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BWX6NZLT booked 6K units at $9.12, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BWX6NZLT
NOONI Korean Lip Oil - Applepeony - pH Color-Changing Plumping Lip Gloss | 24HR Hydration, Moisturizing Lip Oil, Natural Lip Plumping Effect, Waterproof Wear, Glossy Finish, Gift Stocking Stuffers
Price
$9.12
Rating
4.0
Reviews
25.8K
Latest month sales
B0BSR85M24
e.l.f. Lip Lacquer, Whisper Pink | Hydrating Lip Gloss, Non-Sticky Ultra-Shine with Vitamin A & E, Vegan & Cruelty-Free
Price
$4.00
Rating
4.4
Reviews
42.6K
Latest month sales
B00ICT8JRC
NYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss - Madeleine (Mid-Tone Nude)
Unlock to view ASIN details and product titles
Price
$5.43
Rating
4.5
Reviews
125.8K
Latest month sales
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