Loreal Infallible Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Loreal Infallible Powder sales on Amazon US totaled 286,400 units in July 2026 (▼ 33.5% vs. the prior month), generating an estimated $3,603,206 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.4% of unit volume and 41.0% of revenue, while a typical listing is priced at $15.53. The keyword itself pulled 22,982 Amazon queries over the same period (▲ 22.7% MoM).
Zooming out to the 12-month window ending July 2026, the loreal infallible powder Top 50 moved 3,505,850 units and $49,618,499 in cumulative sales — an average of 292,154 units and $4,134,875 per month. Monthly throughput topped out at 430,700 units in June 2026 and dipped to 180,800 in May 2026, leaving the latest reading 23.2% higher than August 2025.
Loreal Infallible Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
286.4K
▼ 33.5% MoM
Monthly Revenue 2026/07
$3.6M
▼ 48.9% MoM
Top 10 Market Share 2026/07
52.4%
Loreal Infallible Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold loreal infallible powder listing on Amazon US in July 2026 is ASIN B0CZF2T7CK (Brand: L'Oreal Paris), which sold 50,000 units at $10.98 apiece — equal to 17.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $1,478,300 in July 2026 — 52.4% of unit volume and 41.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Loreal Infallible Powder' on Amazon
July 2026
Is 52.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0CZF2T7CK
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
50K
▼ 28.6%vs. prior month
$547.5K
latest month
12-month trend
B0FRV2SGGL
L'Oreal Paris Infallible XL 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 3.9 Oz
20K
▼ 33.3%vs. prior month
$299.4K
latest month
12-month trend
B01D1DRF9Q
e.l.f. Perfect Finish HD Powder, Blurs Fine Lines & Imperfections, All Day Wear, Perfect for On The Go, 0.28 Oz
10K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B01F36JEXE
BEAKEY Makeup Sponge Set, 5 Pack Foundation Beauty Sponges & Soft Blenders | Micro Porous Low Absorption, for Liquid Cream & Powder Application, Latex Free Vegan & Cruelty-Free, Reusable & Durable
10K
▲ 0.0%vs. prior month
$58.3K
latest month
12-month trend
B09K7N3V4R
Pimoys Powder Puffs, 6 Pack Triangle Makeup Puff, Black | Soft Velour, Triangle and Round Design, Washable, Finger Strap, for Loose Powder
10K
▲ 0.0%vs. prior month
$58.4K
latest month
12-month trend
B09ZYGP147
BEAKEY Powder Puff, 12pcs Face Triangle Powder Puffs for Loose & Foundation | Black Velvet Makeup Puff for Contouring & Baking, Ultra-soft Cloud Kiss Makeup Tools for Setting, Reusable & Washable
10K
▲ 0.0%vs. prior month
$58.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Loreal Infallible Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing loreal infallible powder brand in July 2026, moving 90,000 units across 4 ASINs for 60.0% of Top 10 volume. e.l.f. follows with 20,000 units (13.3%), ahead of BEAKEY on 20,000 units (13.3%).
With 5 brands splitting the Top 10 and 86.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.68 to $12.78, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
4 ASINs in Top 10
60.0%
Units
90K
Revenue
$1.1M
Avg. price
$12.78
B0CZF2T7CK
$10.98·★4.5·13.7K revsL'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Units sold50KB0FRV2SGGL
$14.97·★4.5·13.7K revsL'Oreal Paris Infallible XL 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 3.9 Oz
Units sold20KB0F38MQ6XZ
$12.97·★4.5·1.5K revsL'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Translucent Light, 1 Kit
Units sold10KB0F38QBPTN
$12.19·★4.5·4.6K revsL'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Brightening Light Pink, 1 Kit
Units sold10K
e.l.f.
2 ASINs in Top 10
13.3%
Units
20K
Revenue
$140K
Avg. price
$7.50
B01D1DRF9Q
$7.00·★4.5·13.7K revse.l.f. Perfect Finish HD Powder, Blurs Fine Lines & Imperfections, All Day Wear, Perfect for On The Go, 0.28 Oz
Units sold10KB0CPFYBBMB
$8.00·★4.8·3.4K revse.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
Units sold10K
BEAKEY
2 ASINs in Top 10
13.3%
Units
20K
Revenue
$116.9K
Avg. price
$5.68
B01F36JEXE
$5.66·★4.6·101.3K revsBEAKEY Makeup Sponge Set, 5 Pack Foundation Beauty Sponges & Soft Blenders | Micro Porous Low Absorption, for Liquid Cream & Powder Application, Latex Free Vegan & Cruelty-Free, Reusable & Durable
Units sold10KB09ZYGP147
$5.69·★4.8·5.2K revsBEAKEY Powder Puff, 12pcs Face Triangle Powder Puffs for Loose & Foundation | Black Velvet Makeup Puff for Contouring & Baking, Ultra-soft Cloud Kiss Makeup Tools for Setting, Reusable & Washable
Units sold10K
Trending Loreal Infallible Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BDW1MN6Y booked 10K units at $6.74, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BDW1MN6Y
Airspun Loose Setting Powder, Talc-Free, Pore Minimizer, Oil Absorbing Face Powder - Translucent
Price
$6.74
Rating
4.6
Reviews
14.1K
Latest month sales
B0CPFYBBMB
e.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
Price
$8.00
Rating
4.8
Reviews
3.4K
Latest month sales
B0F38MQ6XZ
L'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Translucent Light, 1 Kit
Unlock to view ASIN details and product titles
Price
$12.97
Rating
4.5
Reviews
1.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this loreal infallible powder report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card