Loreal Tinted Balm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Loreal Tinted Balm sales on Amazon US totaled 166,800 units in July 2026 (▼ 32.2% vs. the prior month), generating an estimated $2,167,432 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.6% of unit volume and 59.1% of revenue, while a typical listing is priced at $13.01. The keyword itself pulled 6,302 Amazon queries over the same period (▼ 60.1% MoM).
Zooming out to the 12-month window ending July 2026, the loreal tinted balm Top 50 moved 2,093,300 units and $24,482,708 in cumulative sales — an average of 174,442 units and $2,040,226 per month. Monthly throughput topped out at 245,900 units in June 2026 and dipped to 106,800 in May 2026, leaving the latest reading 21.4% higher than August 2025.
Loreal Tinted Balm Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
166.8K
▼ 32.2% MoM
Monthly Revenue 2026/07
$2.2M
▼ 33.2% MoM
Top 10 Market Share 2026/07
54.6%
Loreal Tinted Balm Market Share & Sales Concentration on Amazon US — July 2026
The most-sold loreal tinted balm listing on Amazon US in July 2026 is ASIN B074PTZCNX (Brand: L'Oreal Paris), which sold 20,000 units at $14.97 apiece — equal to 12.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $1,280,110 in July 2026 — 54.6% of unit volume and 59.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Loreal Tinted Balm' on Amazon
July 2026
Is 54.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B074PTZCNX
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
20K
▼ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B008C13146
MAYBELLINE Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Light/Medium, 1 Fl Oz
10K
▼ 50.0%vs. prior month
$78.9K
latest month
12-month trend
B008C131AK
MAYBELLINE Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Medium, 1 Fl Oz
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
B0163BMUFM
Burt's Bees Lip Tint Balm, Fiery Red Dahlia, 0.15 oz., 2 Tubes | Tinted Balm Formula, Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish, 8 Hour Moisture
9K
▲ 12.5%vs. prior month
$80.1K
latest month
12-month trend
B01AASJCPA
Bag Balm Vermont's Original Skin Moisturizer - Full Body Hydrating Skin Care: Dry Hands, Lips, Face, Feet & More - Unscented, Cruelty & Paraben Free - Day & Night, Men & Women (4oz Tin, Made in USA)
9K
▼ 10.0%vs. prior month
$80K
latest month
12-month trend
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Best Loreal Tinted Balm Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing loreal tinted balm brand in July 2026, moving 25,000 units across 2 ASINs for 27.5% of Top 10 volume. MAYBELLINE follows with 20,000 units (22.0%), ahead of EADEM on 10,000 units (11.0%).
With 8 brands splitting the Top 10 and 60.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $24.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
2 ASINs in Top 10
27.5%
Units
25K
Revenue
$353.6K
Avg. price
$12.22
B074PTZCNX
$14.97·★4.6·22.9K revsL'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
Units sold20KB00L2SNFPQ
$9.47·★4.3·31.9K revsL'Oreal Paris Magic BB Cream, Hydrating Skin Beautifier & Color Changing Foundation, Light Coverage, Anti-Redness, 1 fl oz.
Units sold5K
MAYBELLINE
2 ASINs in Top 10
22.0%
Units
20K
Revenue
$158.8K
Avg. price
$7.99
B008C13146
$7.99·★4.5·21.4K revsMAYBELLINE Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Light/Medium, 1 Fl Oz
Units sold10KB008C131AK
$7.99·★4.5·13.8K revsMAYBELLINE Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Medium, 1 Fl Oz
Units sold10K
EADEM
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$240K
Avg. price
$24.00
B0DFRL3GHB
$24.00·★4.5·3K revsEADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
Units sold10K
Trending Loreal Tinted Balm Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0163BMUFM booked 9K units at $9.98, with ▲ 12.5% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0163BMUFM
Burt's Bees Lip Tint Balm, Fiery Red Dahlia, 0.15 oz., 2 Tubes | Tinted Balm Formula, Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish, 8 Hour Moisture
Price
$9.98
Rating
4.6
Reviews
23K
Latest month sales
B0GNZHY1XV
Summer Fridays Tinted Lip Butter Balm Sweet Pink Duo Gift Set (2 Ct) | Includes Strawberry Soft Serve & Birthday Cake, Hydrating Lip Balm & Overnight Lip Mask with Shea Butter
Price
$38.00
Rating
4.7
Reviews
10.5K
Latest month sales
B00L2SNFPQ
L'Oreal Paris Magic BB Cream, Hydrating Skin Beautifier & Color Changing Foundation, Light Coverage, Anti-Redness, 1 fl oz.
Unlock to view ASIN details and product titles
Price
$9.47
Rating
4.3
Reviews
31.9K
Latest month sales
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