Elroel Foundation Stick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elroel Foundation Stick sales on Amazon US totaled 127,700 units in July 2026 (▼ 33.2% vs. the prior month), generating an estimated $3,482,244 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.3% of unit volume and 82.5% of revenue, while a typical listing is priced at $24.28. The keyword itself pulled 17,902 Amazon queries over the same period (▲ 19.2% MoM).
Zooming out to the 12-month window ending July 2026, the elroel foundation stick Top 50 moved 1,429,000 units and $35,918,187 in cumulative sales — an average of 119,083 units and $2,993,182 per month. Monthly throughput topped out at 191,200 units in June 2026 and dipped to 72,450 in September 2025, leaving the latest reading 55.4% higher than August 2025.
Elroel Foundation Stick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
127.7K
▼ 33.2% MoM
Monthly Revenue 2026/07
$3.5M
▼ 36.9% MoM
Top 10 Market Share 2026/07
78.3%
Elroel Foundation Stick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elroel foundation stick listing on Amazon US in July 2026 is ASIN B0G1VBDXYF (Brand: Luxe Cosmetics), which sold 20,000 units at $18.99 apiece — equal to 15.7% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $2,871,770 in July 2026 — 78.3% of unit volume and 82.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elroel Foundation Stick' on Amazon
July 2026
Is 78.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0G1VBDXYF
Luxe Color Changing Foundation – Medium
20K
▼ 33.3%vs. prior month
$601K
latest month
12-month trend
B0G1T61T7X
PRIME PROMETICS Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
20K
▲ 0.0%vs. prior month
$880K
latest month
12-month trend
B0GN8JW57H
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15, All Skin Types, 1.01 Fl Oz
10K
▲ 0.0%vs. prior month
$422.3K
latest month
12-month trend
B0F2J7VVQ7
Wonderskin Cream Blush Stick pH-Activated - pHlush Stick, Blush for Cheeks | pH-activated blush stick that color adapts to your skin for a natural-looking flush on cheeks and lips.
10K
▲ 0.0%vs. prior month
$236.5K
latest month
12-month trend
B01H1V7WQU
LAURA GELLER Baked Balance-n-Brighten Powder Foundation – Light
10K
▼ 75.0%vs. prior month
$299.7K
latest month
12-month trend
B077T6F98M
LAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
8K
▲ 33.3%vs. prior month
$152.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Elroel Foundation Stick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Luxe Cosmetics is the best-performing elroel foundation stick brand in July 2026, moving 20,000 units across 1 ASIN for 20.0% of Top 10 volume. PRIME PROMETICS follows with 20,000 units (20.0%), ahead of LAURA GELLER NEW YORK on 18,000 units (18.0%).
Volume is spread across 9 brands, with the top three holding 58.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.99 to $44.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Luxe Cosmetics
1 ASIN in Top 10
20.0%
Units
20K
Revenue
$601K
Avg. price
$18.99
B0G1VBDXYF
$18.99·★4.0·3.6K revsLuxe Color Changing Foundation – Medium
Units sold20K
PRIME PROMETICS
1 ASIN in Top 10
20.0%
Units
20K
Revenue
$880K
Avg. price
$44.00
B0G1T61T7X
$44.00·★3.8·3.8K revsPRIME PROMETICS Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
Units sold20K
LAURA GELLER NEW YORK
2 ASINs in Top 10
18.0%
Units
18K
Revenue
$452K
Avg. price
$33.25
B01H1V7WQU
$32.00·★4.2·17.9K revsLAURA GELLER Baked Balance-n-Brighten Powder Foundation – Light
Units sold10KB077T6F98M
$34.49·★4.2·9.7K revsLAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
Units sold8K
Trending Elroel Foundation Stick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B077T6F98M leads positive momentum with ▲ 33.3% MoM growth on 8K units, with B0DZNG3SKB close behind at ▲ 25.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B077T6F98M
LAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
Price
$34.49
Rating
4.2
Reviews
9.7K
Latest month sales
B0DZNG3SKB
O'CHEAL Concealer Foundation Stick with Brush, Full Coverage Makeup 03# | 2-in-1 Foundation and Concealer Stick for Even skin tone, Contouring, Easy blending and Long-lasting wear
Price
$6.78
Rating
4.2
Reviews
384
Latest month sales
B0FDGW29BJ
ELROEL Blanc Cover Cream Stick V White - Korean Foundation (#200 Fair) | Medium To Full Coverage, Dewy Finish, Color-Changing Foundation Stick with Volufiline, Dual-Ended, Built-In Detachable Brush
Unlock to view ASIN details and product titles
Price
$27.90
Rating
3.4
Reviews
660
Latest month sales
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