Loreal Brow Lamination Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Loreal Brow Lamination sales on Amazon US totaled 213,500 units in July 2026 (▼ 18.8% vs. the prior month), generating an estimated $2,737,377 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.3% of unit volume and 34.0% of revenue, while a typical listing is priced at $17.39. The keyword itself pulled 13,361 Amazon queries over the same period (▼ 13.7% MoM).
Zooming out to the 12-month window ending July 2026, the loreal brow lamination Top 50 moved 2,285,750 units and $28,665,849 in cumulative sales — an average of 190,479 units and $2,388,821 per month. Monthly throughput topped out at 262,800 units in June 2026 and dipped to 130,500 in May 2026, leaving the latest reading 15.0% higher than August 2025.
Loreal Brow Lamination Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
213.5K
▼ 18.8% MoM
Monthly Revenue 2026/07
$2.7M
▼ 23.6% MoM
Top 10 Market Share 2026/07
54.3%
Loreal Brow Lamination Market Share & Sales Concentration on Amazon US — July 2026
The most-sold loreal brow lamination listing on Amazon US in July 2026 is ASIN B075DB13ZT (Brand: e.l.f.), which sold 20,000 units at $3.49 apiece — equal to 9.4% of every unit tracked in this report.
The Top 10 ASINs account for 116,000 units and $931,740 in July 2026 — 54.3% of unit volume and 34.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Loreal Brow Lamination' on Amazon
July 2026
Is 54.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B075DB13ZT
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, 0.006 Oz, Deep Brown, 1 Count
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B0CXZHMR7J
L'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
20K
▼ 33.3%vs. prior month
$234.8K
latest month
12-month trend
B08M58SWB1
NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
10K
▼ 50.0%vs. prior month
$96.1K
latest month
12-month trend
B0815D98F3
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown, Fiber-Infused 3.5g
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0B42ZB835
e.l.f. Brow Lift, Clear Eyebrow Shaping Wax For Holding Brows In Place, Creates A Fluffy Feathered Look, Vegan & Cruelty-Free, Clear
10K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B0CLZ3KHWW
got2b Glued Brow Gel & Edge Control, Strong Hold, Clear, 0.54 Fl Oz | Tames brows and flyaways, Sweat-resistant with castor oil, Quick-dry formula, Vegan formula, Dual-sided brush
10K
▼ 50.0%vs. prior month
$69.7K
latest month
12-month trend
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Best Loreal Brow Lamination Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing loreal brow lamination brand in July 2026, moving 48,000 units across 4 ASINs for 41.4% of Top 10 volume. L'Oreal Paris follows with 20,000 units (17.2%), ahead of NYX PROFESSIONAL MAKEUP on 20,000 units (17.2%).
With 6 brands splitting the Top 10 and 75.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.32 to $11.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
4 ASINs in Top 10
41.4%
Units
48K
Revenue
$234K
Avg. price
$6.32
B075DB13ZT
$3.49·★4.5·71.6K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, 0.006 Oz, Deep Brown, 1 Count
Units sold20KB0815D98F3
$5.79·★4.4·15.2K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown, Fiber-Infused 3.5g
Units sold10KB0B42ZB835
$7.00·★4.5·14.3K revse.l.f. Brow Lift, Clear Eyebrow Shaping Wax For Holding Brows In Place, Creates A Fluffy Feathered Look, Vegan & Cruelty-Free, Clear
Units sold10KB0D3FGY5D6
$9.00·★4.3·4.6K revse.l.f. Brow Laminating Gel | Strong-Hold, Clear-Drying & Water-Resistant Brow Gel Creates Laminated Brows, Comb & Sculpt Brows, Vegan & Cruelty-free
Units sold8K
L'Oreal Paris
1 ASIN in Top 10
17.2%
Units
20K
Revenue
$234.8K
Avg. price
$11.97
B0CXZHMR7J
$11.97·★4.5·5.6K revsL'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
Units sold20K
NYX PROFESSIONAL MAKEUP
2 ASINs in Top 10
17.2%
Units
20K
Revenue
$214.5K
Avg. price
$10.74
B08M58SWB1
$9.49·★4.4·36.6K revsNYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
Units sold10KB0F2TLPT18
$11.99·★4.3·4.2K revsNYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift, Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel
Units sold10K
Trending Loreal Brow Lamination Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D3FGY5D6 booked 8K units at $9.00, with ▲ 0.0% MoM change. On the growth side, B09XPBKT8K leads positive momentum with ▲ 800.0% MoM growth on 900 units, with B01643FI0I close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D3FGY5D6
e.l.f. Brow Laminating Gel | Strong-Hold, Clear-Drying & Water-Resistant Brow Gel Creates Laminated Brows, Comb & Sculpt Brows, Vegan & Cruelty-free
Price
$9.00
Rating
4.3
Reviews
4.6K
Latest month sales
B09XPBKT8K
Brow Lamination Kit by CICI | Professional Instant DIY Eyebrow Lamination Lift Kit with Keratin Conditioning for Fuller, Thicker, Beautiful Brows | Easy to Use & Long Lasting Results
Price
$16.99
Rating
4.1
Reviews
1K
Latest month sales
B01643FI0I
L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical & Retractable Brow Pencil, Draws Tiny Brow Hairs & Fills in Sparse Areas & Gaps, Dark Brunette, 0.003 oz.
Unlock to view ASIN details and product titles
Price
$8.97
Rating
4.5
Reviews
55.7K
Latest month sales
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