Purple Eyeliner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purple Eyeliner sales on Amazon US totaled 141,400 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $1,429,977 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.8% of unit volume and 59.5% of revenue, while a typical listing is priced at $11.92. The keyword itself pulled 17,259 Amazon queries over the same period (▲ 15.2% MoM).
Zooming out to the 12-month window ending July 2026, the purple eyeliner Top 50 moved 1,691,050 units and $17,109,641 in cumulative sales — an average of 140,921 units and $1,425,803 per month. Monthly throughput topped out at 208,750 units in October 2025 and dipped to 77,100 in May 2026, leaving the latest reading 0.0% higher than August 2025.
Purple Eyeliner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
141.4K
▼ 11.1% MoM
Monthly Revenue 2026/07
$1.4M
▼ 15.5% MoM
Top 10 Market Share 2026/07
65.8%
Purple Eyeliner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purple eyeliner listing on Amazon US in July 2026 is ASIN B074Y8LM6T (Brand: NYX PROFESSIONAL MAKEUP), which sold 30,000 units at $9.99 apiece — equal to 21.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 93,000 units and $850,740 in July 2026 — 65.8% of unit volume and 59.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purple Eyeliner' on Amazon
July 2026
Is 65.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B074Y8LM6T
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
30K
▼ 25.0%vs. prior month
$299.4K
latest month
12-month trend
B07MWSXPT1
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B0031NNE56
stila Stay All Day Waterproof Liquid Eye Liner, Micro Tip | Ultra-Fine Micro Tip Liquid Eyeliner for Precise Lines, Waterproof Smudge-Proof, Long-Lasting Satin Finish, Cruelty-Free
9K
▼ 10.0%vs. prior month
$210.8K
latest month
12-month trend
B005G9E9FW
NYX PROFESSIONAL MAKEUP Vivid Rich Mechanical Eye Pencil, Vivid Rich Mechanical, Creamy Retractable Eyeliner - Smokin Topaz, Brown Eyeliner
7K
▼ 30.0%vs. prior month
$55.7K
latest month
12-month trend
B07PKW2MKF
wet n wild Perfect Pout Matte Retractable Gel Lip Liner Pencil, Rich Creamy Long Lasting Color, Well-Defined and Flawless Application, Vegan & Cruelty-Free - Purple Lay Down the Mauves
5K
▼ 16.7%vs. prior month
$16.9K
latest month
12-month trend
B0DV97CQ9S
ColourPop Crème Gel Waterproof Eyeliner - 18HR Wear, Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof, Vegan & Cruelty-Free - Joy Ride (0.01 oz)
5K
▲ 66.7%vs. prior month
$40K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purple Eyeliner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NYX PROFESSIONAL MAKEUP is the best-performing purple eyeliner brand in July 2026, moving 37,000 units across 2 ASINs for 39.8% of Top 10 volume. e.l.f. follows with 20,000 units (21.5%), ahead of stila on 9,000 units (9.7%).
With 7 brands splitting the Top 10 and 71.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.79 to $24.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NYX PROFESSIONAL MAKEUP
2 ASINs in Top 10
39.8%
Units
37K
Revenue
$355.1K
Avg. price
$8.98
B074Y8LM6T
$9.99·★4.5·107.5K revsNYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units sold30KB005G9E9FW
$7.97·★4.5·103.3K revsNYX PROFESSIONAL MAKEUP Vivid Rich Mechanical Eye Pencil, Vivid Rich Mechanical, Creamy Retractable Eyeliner - Smokin Topaz, Brown Eyeliner
Units sold7K
e.l.f.
1 ASIN in Top 10
21.5%
Units
20K
Revenue
$100K
Avg. price
$5.79
B07MWSXPT1
$5.79·★4.4·35.1K revse.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Units sold20K
stila
1 ASIN in Top 10
9.7%
Units
9K
Revenue
$210.8K
Avg. price
$24.00
B0031NNE56
$24.00·★4.5·23.1K revsstila Stay All Day Waterproof Liquid Eye Liner, Micro Tip | Ultra-Fine Micro Tip Liquid Eyeliner for Precise Lines, Waterproof Smudge-Proof, Long-Lasting Satin Finish, Cruelty-Free
Units sold9K
Trending Purple Eyeliner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DV97CQ9S booked 5K units at $8.00, with ▲ 66.7% MoM change. On the growth side, B0FVS5GCGZ leads positive momentum with ▲ 400.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DV97CQ9S
ColourPop Crème Gel Waterproof Eyeliner - 18HR Wear, Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof, Vegan & Cruelty-Free - Joy Ride (0.01 oz)
Price
$8.00
Rating
4.4
Reviews
1.7K
Latest month sales
B0D1KR927V
LAURA GELLER Kajal Longwear Kohl Eyeliner Pencil – Smoky Plum
Price
$24.00
Rating
4.2
Reviews
6.8K
Latest month sales
B0FVS5GCGZ
Illumina Jelly Gel Eyeshadow Stick 010 Amethyst - Cool Lavender | Shimmer Sparkle Finish With Cooling Feel, Brightener Glaze Pencil, Long-Wearing Crease-Proof Eye Makeup, Easy Application
Unlock to view ASIN details and product titles
Price
$13.90
Rating
4.0
Reviews
210
Latest month sales
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