Lipstick Long Lasting Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lipstick Long Lasting sales on Amazon US totaled 209,600 units in July 2026 (▼ 48.8% vs. the prior month), generating an estimated $2,855,523 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.2% of unit volume and 65.6% of revenue, while a typical listing is priced at $11.50. The keyword itself pulled 14,239 Amazon queries over the same period (▲ 5.4% MoM).
Zooming out to the 12-month window ending July 2026, the lipstick long lasting Top 50 moved 2,984,350 units and $41,450,085 in cumulative sales — an average of 248,696 units and $3,454,174 per month. Monthly throughput topped out at 409,300 units in June 2026 and dipped to 131,900 in May 2026, leaving the latest reading 7.8% higher than August 2025.
Lipstick Long Lasting Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
209.6K
▼ 48.8% MoM
Monthly Revenue 2026/07
$2.9M
▼ 57.8% MoM
Top 10 Market Share 2026/07
58.2%
Lipstick Long Lasting Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lipstick long lasting listing on Amazon US in July 2026 is ASIN B0032RMX3U (Brand: Clinique), which sold 30,000 units at $25.00 apiece — equal to 14.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 122,000 units and $1,873,690 in July 2026 — 58.2% of unit volume and 65.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lipstick Long Lasting' on Amazon
July 2026
Is 58.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B0F3J6W5KW
e.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B0GF21LCW2
Laka Lip Liner - Smooth & Blendable Soft Matte Lip Contour Pencil for Shaping & Overlining Lips | Waterproof Formula, Oil-Cleanse Off, Long-Lasting Wear | #02 Suede Pink (Cool Nude Pink)
10K
▲ 0.0%vs. prior month
$156.9K
latest month
12-month trend
B07MWSRJ89
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10K
▲ 0.0%vs. prior month
$52.4K
latest month
12-month trend
B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lipstick Long Lasting Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clinique is the best-performing lipstick long lasting brand in July 2026, moving 30,000 units across 1 ASIN for 24.6% of Top 10 volume. e.l.f. follows with 30,000 units (24.6%), ahead of Wonderskin on 27,000 units (22.1%).
With 7 brands splitting the Top 10 and 71.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.39 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clinique
1 ASIN in Top 10
24.6%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.5K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
e.l.f.
2 ASINs in Top 10
24.6%
Units
30K
Revenue
$152.4K
Avg. price
$5.39
B0F3J6W5KW
$5.79·★4.4·10.1K revse.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold20KB07MWSRJ89
$5.00·★4.4·98K revse.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
Units sold10K
Wonderskin
3 ASINs in Top 10
22.1%
Units
27K
Revenue
$571.1K
Avg. price
$18.33
B0B9YHX8DX
$19.80·★3.8·32.5K revsWonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
Units sold10KB0F2J7VVQ7
$20.80·★4.0·3.3K revsWonderskin Cream Blush Stick pH-Activated - pHlush Stick, Blush for Cheeks | pH-activated blush stick that color adapts to your skin for a natural-looking flush on cheeks and lips.
Units sold10KB0CN1D9C6Q
$14.40·★3.8·5K revsWonderskin Lipliner Pencil - 360 Contour Lipliner, Longwear, Waterproof | Waterproof saddle lip liner, longwear formula glides on smoothly for precise definition and all-day lip contour.
Units sold7K
Trending Lipstick Long Lasting Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CN1D9C6Q booked 7K units at $14.40, with ▲ 40.0% MoM change. On the growth side, B07PGQDWMT leads positive momentum with ▲ 233.3% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CN1D9C6Q
Wonderskin Lipliner Pencil - 360 Contour Lipliner, Longwear, Waterproof | Waterproof saddle lip liner, longwear formula glides on smoothly for precise definition and all-day lip contour.
Price
$14.40
Rating
3.8
Reviews
5K
Latest month sales
B0011291MO
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost
Price
$1.00
Rating
4.3
Reviews
65.3K
Latest month sales
B07PGQDWMT
Maybelline Super Stay Ink Crayon Lipstick Makeup, Precision Tip Matte Lip Crayon with Built-in Sharpener, Longwear Up To 8Hrs, Lead The Way, Pink Beige, 1 Count
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.5
Reviews
41.2K
Latest month sales
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