Plumping Lip Gloss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Plumping Lip Gloss sales on Amazon US totaled 180,600 units in July 2026 (▼ 55.4% vs. the prior month), generating an estimated $2,967,276 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.4% of unit volume and 51.7% of revenue, while a typical listing is priced at $17.47. The keyword itself pulled 20,230 Amazon queries over the same period (▲ 9.5% MoM).
Zooming out to the 12-month window ending July 2026, the plumping lip gloss Top 50 moved 3,045,600 units and $53,299,253 in cumulative sales — an average of 253,800 units and $4,441,604 per month. Monthly throughput topped out at 451,500 units in December 2025 and dipped to 129,200 in May 2026, leaving the latest reading 2.1% lower than August 2025.
Plumping Lip Gloss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
180.6K
▼ 55.4% MoM
Monthly Revenue 2026/07
$3M
▼ 60.4% MoM
Top 10 Market Share 2026/07
50.4%
Plumping Lip Gloss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold plumping lip gloss listing on Amazon US in July 2026 is ASIN B0BVPNQW1C (Brand: Sacheu), which sold 10,000 units at $9.80 apiece — equal to 5.5% of every unit tracked in this report.
The Top 10 ASINs account for 91,000 units and $1,534,010 in July 2026 — 50.4% of unit volume and 51.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Plumping Lip Gloss' on Amazon
July 2026
Is 50.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B0GF21LCW2
Laka Lip Liner - Smooth & Blendable Soft Matte Lip Contour Pencil for Shaping & Overlining Lips | Waterproof Formula, Oil-Cleanse Off, Long-Lasting Wear | #02 Suede Pink (Cool Nude Pink)
10K
▲ 0.0%vs. prior month
$156.9K
latest month
12-month trend
B07XXPHQZK
LANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
10K
▼ 85.7%vs. prior month
$233.8K
latest month
12-month trend
B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
B0CRRZNL11
eos Lip Butter- Vanilla Cashmere, Peptide Lip Treatment, 0.35 oz
10K
▲ 0.0%vs. prior month
$69.8K
latest month
12-month trend
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Plumping Lip Gloss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LANEIGE is the best-performing plumping lip gloss brand in July 2026, moving 19,000 units across 2 ASINs for 20.9% of Top 10 volume. Sacheu follows with 10,000 units (11.0%), ahead of Laka on 10,000 units (11.0%).
Volume is spread across 9 brands, with the top three holding 42.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.80 to $16.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LANEIGE
2 ASINs in Top 10
20.9%
Units
19K
Revenue
$404.8K
Avg. price
$16.45
B07XXPHQZK
$18.36·★4.6·37.3K revsLANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
Units sold10KB07DY2QRF6
$14.54·★4.7·34.4K revsLANEIGE Lip Glowy Balm: Sheer Tinted Lip Moisturizer with Shea Butter, for Hydrating Shine & Soft Lips
Units sold9K
Sacheu
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$130.5K
Avg. price
$9.80
B0BVPNQW1C
$9.80·★4.0·22.8K revsSacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
Units sold10K
Laka
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$156.9K
Avg. price
$16.00
B0GF21LCW2
$16.00·★3.2·1.2K revsLaka Lip Liner - Smooth & Blendable Soft Matte Lip Contour Pencil for Shaping & Overlining Lips | Waterproof Formula, Oil-Cleanse Off, Long-Lasting Wear | #02 Suede Pink (Cool Nude Pink)
Units sold10K
Trending Plumping Lip Gloss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B074G382ZR leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B00T5DZ4C2 close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074G382ZR
e.l.f. Lip Plumping Gloss, Pink Cosmo | High-Shine Sheer Color, Hydrates & Creates Fuller Lips With Vitamin E, Vegan & Cruelty-Free, Pink Cosmo, 0.09 Fl Oz
Price
$8.00
Rating
4.3
Reviews
25.5K
Latest month sales
B00T5DZ4C2
Grande Cosmetics GrandeLIPS Hydrating Lip Plumper - for Fuller-Looking, Hydrated Lips
Price
$27.00
Rating
4.0
Reviews
3.1K
Latest month sales
B0FPMHTKCN
e.l.f. Glow Reviver Plumping Lip Oil, Piggy Bank | Tinted Lip Plumper For A High-Shine, Plump Finish, Infused With Jojoba Oil, Vegan & Cruelty-Free
Unlock to view ASIN details and product titles
Price
$9.00
Rating
4.3
Reviews
1.2K
Latest month sales
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