Lip Gloss Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lip Gloss Set sales on Amazon US totaled 172,700 units in July 2026 (▼ 32.1% vs. the prior month), generating an estimated $2,810,059 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.1% of unit volume and 68.2% of revenue, while a typical listing is priced at $14.40. The keyword itself pulled 26,382 Amazon queries over the same period (▲ 9.3% MoM).
Zooming out to the 12-month window ending July 2026, the lip gloss set Top 50 moved 2,628,250 units and $38,992,952 in cumulative sales — an average of 219,021 units and $3,249,413 per month. Monthly throughput topped out at 494,200 units in December 2025 and dipped to 115,000 in May 2026, leaving the latest reading 17.0% higher than August 2025.
Lip Gloss Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
172.7K
▼ 32.1% MoM
Monthly Revenue 2026/07
$2.8M
▼ 40.5% MoM
Top 10 Market Share 2026/07
59.1%
Lip Gloss Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lip gloss set listing on Amazon US in July 2026 is ASIN B0032RMX3U (Brand: Clinique), which sold 30,000 units at $25.00 apiece — equal to 17.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 102,000 units and $1,917,540 in July 2026 — 59.1% of unit volume and 68.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lip Gloss Set' on Amazon
July 2026
Is 59.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
B0CL8W1HZQ
e.l.f. Glow Reviver Lip Oil, Pink Quartz | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
9K
▲ 28.6%vs. prior month
$71.2K
latest month
12-month trend
B09SP2XHKT
NYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss - Sugar Glass ,Clear
8K
▼ 20.0%vs. prior month
$47.8K
latest month
12-month trend
B0D442G15L
e.l.f. Squeeze Me More Lip Balm Duo, Mango, Watermelon | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Mango & Watermelon
8K
▲ 14.3%vs. prior month
$64K
latest month
12-month trend
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Best Lip Gloss Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clinique is the best-performing lip gloss set brand in July 2026, moving 30,000 units across 1 ASIN for 29.4% of Top 10 volume. e.l.f. follows with 25,000 units (24.5%), ahead of Summer Fridays on 19,000 units (18.6%).
With 6 brands splitting the Top 10 and 72.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.00 to $28.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clinique
1 ASIN in Top 10
29.4%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.5K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
e.l.f.
3 ASINs in Top 10
24.5%
Units
25K
Revenue
$197K
Avg. price
$8.00
B0CL8W1HZQ
$8.00·★4.6·30.1K revse.l.f. Glow Reviver Lip Oil, Pink Quartz | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Units sold9KB0D442G15L
$8.00·★4.6·27.1K revse.l.f. Squeeze Me More Lip Balm Duo, Mango, Watermelon | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Mango & Watermelon
Units sold8KB0FPMGZ18H
$8.00·★4.6·27.1K revse.l.f. Squeeze Me More Lip Balm Duo, Cherry/Bubblegum | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Cherry & Bubblegum
Units sold8K
Summer Fridays
3 ASINs in Top 10
18.6%
Units
19K
Revenue
$527K
Avg. price
$28.00
B0C42HJRBF
$24.00·★4.7·10.5K revsSummer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Sugar (.5 Oz)
Units sold7KB0H3QX5FKJ
$22.00·★4.7·10.5K revsSummer Fridays Sweet Summer Minis Lip Balm Trio (0.35 Oz, 3 Ct) | Limited-Edition Tinted Lip Gloss Gift Set, Hydrating, Non-Sticky Sheer Color, Nourishing Skin Care Ingredients, Vegan
Units sold6KB0GNZHY1XV
$38.00·★4.7·10.5K revsSummer Fridays Tinted Lip Butter Balm Sweet Pink Duo Gift Set (2 Ct) | Includes Strawberry Soft Serve & Birthday Cake, Hydrating Lip Balm & Overnight Lip Mask with Shea Butter
Units sold6K
Trending Lip Gloss Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D442G15L booked 8K units at $8.00, with ▲ 14.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D442G15L
e.l.f. Squeeze Me More Lip Balm Duo, Mango, Watermelon | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Mango & Watermelon
Price
$8.00
Rating
4.6
Reviews
27.1K
Latest month sales
B0FPMGZ18H
e.l.f. Squeeze Me More Lip Balm Duo, Cherry/Bubblegum | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Cherry & Bubblegum
Price
$8.00
Rating
4.6
Reviews
27.1K
Latest month sales
B0H3QX5FKJ
Summer Fridays Sweet Summer Minis Lip Balm Trio (0.35 Oz, 3 Ct) | Limited-Edition Tinted Lip Gloss Gift Set, Hydrating, Non-Sticky Sheer Color, Nourishing Skin Care Ingredients, Vegan
Unlock to view ASIN details and product titles
Price
$22.00
Rating
4.7
Reviews
10.5K
Latest month sales
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