Matte Lipstick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Matte Lipstick sales on Amazon US totaled 103,300 units in July 2026 (▼ 43.0% vs. the prior month), generating an estimated $1,494,515 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.0% of unit volume and 73.4% of revenue, while a typical listing is priced at $10.10. The keyword itself pulled 29,276 Amazon queries over the same period (▲ 8.4% MoM).
Zooming out to the 12-month window ending July 2026, the matte lipstick Top 50 moved 1,493,050 units and $21,541,824 in cumulative sales — an average of 124,421 units and $1,795,152 per month. Monthly throughput topped out at 181,100 units in June 2026 and dipped to 61,700 in May 2026, leaving the latest reading 3.7% lower than August 2025.
Matte Lipstick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
103.3K
▼ 43.0% MoM
Monthly Revenue 2026/07
$1.5M
▼ 54.6% MoM
Top 10 Market Share 2026/07
60.0%
Matte Lipstick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold matte lipstick listing on Amazon US in July 2026 is ASIN B0032RMX3U (Brand: Clinique), which sold 30,000 units at $25.00 apiece — equal to 29.0% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 62,000 units and $1,097,040 in July 2026 — 60.0% of unit volume and 73.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Matte Lipstick' on Amazon
July 2026
Is 60.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
B0F1F4MD13
6 Pcs Gradient Lip Liner and Lipstick Combo Set - 2-in-1 Ombre Lipstick & Brown Lip Liner Duo - Waterproof, Long-Lasting, Matte Finish - Smudge-Proof, Full Coverage Lip Kit for Fuller & Plumper Lips
4K
▲ 0.0%vs. prior month
$36K
latest month
12-month trend
B004BCT7G6
L'Oréal Paris Colour Riche Lipstick, Fairest Nude, 0.13 oz.
3K
▼ 25.0%vs. prior month
$23.9K
latest month
12-month trend
B01LTHKXMM
Rimmel Lasting Finish Lipstick | Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex | 0.14 fl oz (Pack of 1) | 002 Candy
3K
▼ 25.0%vs. prior month
$15.1K
latest month
12-month trend
B0DHF9X19V
Maybelline Super Stay Teddy Lip Tint, Long Lasting Matte Lipstick For Up To 12HR Wear, Kneehigh, 1 Count
3K
▲ 0.0%vs. prior month
$29.3K
latest month
12-month trend
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Best Matte Lipstick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clinique is the best-performing matte lipstick brand in July 2026, moving 30,000 units across 1 ASIN for 48.4% of Top 10 volume. Wonderskin follows with 10,000 units (16.1%), ahead of MAYBELLINE on 9,000 units (14.5%).
With 7 brands splitting the Top 10 and 79.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.42 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clinique
1 ASIN in Top 10
48.4%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.5K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
Wonderskin
1 ASIN in Top 10
16.1%
Units
10K
Revenue
$220K
Avg. price
$19.80
B0B9YHX8DX
$19.80·★3.8·32.4K revsWonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
Units sold10K
MAYBELLINE
4 ASINs in Top 10
14.5%
Units
9K
Revenue
$87.7K
Avg. price
$9.42
B0DHF9X19V
$9.97·★4.2·13K revsMaybelline Super Stay Teddy Lip Tint, Long Lasting Matte Lipstick For Up To 12HR Wear, Kneehigh, 1 Count
Units sold3KB074VFRLPF
$9.82·★4.4·190.8K revsMAYBELLINE Super Stay Matte Ink Liquid Lipstick Makeup, Long Lasting High Impact Color, Up to 16H Wear, Seductress, Light Rosey Nude, 1 Count
Units sold2KB07W59CNXQ
$8.94·★4.4·190.8K revsMAYBELLINE Super Stay Matte Ink Liquid Lipstick Makeup, Long Lasting High Impact Color, Up to 16H Wear, Mover, Brown, 1 Count, Packaging May Vary
Units sold2KB08H4FSGDX
$8.94·★4.4·190.8K revsMaybelline Super Stay Matte Ink Liquid Lipstick Makeup, Long Lasting High Impact Color, Up to 16H Wear, Exhilarator, Ruby Red, 1 Count, Packaging May Vary
Units sold2K
Trending Matte Lipstick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B074VFRLPF booked 2K units at $9.82, with ▲ 0.0% MoM change. On the growth side, B0GWPHKD43 leads positive momentum with ▲ 75.0% MoM growth on 700 units, with B015QNBKJK close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074VFRLPF
MAYBELLINE Super Stay Matte Ink Liquid Lipstick Makeup, Long Lasting High Impact Color, Up to 16H Wear, Seductress, Light Rosey Nude, 1 Count
Price
$9.82
Rating
4.4
Reviews
190.8K
Latest month sales
B0GWPHKD43
Laka Perfect Twin Lip - Dual-Ended Matte Liquid Lipstick & Clear Gloss | Transfer Proof Color | High Pigmented Lightweight Non-Sticky | Korean Makeup | #908 In Caffeine (Warm Taupe Brown), 0.31oz
Price
$19.80
Rating
3.2
Reviews
374
Latest month sales
B015QNBKJK
NYX PROFESSIONAL MAKEUP Soft Matte Lip Cream, Lightweight Liquid Lipstick - Cairo (Matte Pure Nude)
Unlock to view ASIN details and product titles
Price
$5.97
Rating
4.3
Reviews
45.2K
Latest month sales
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