Lipgloss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lipgloss sales on Amazon US totaled 234,000 units in July 2026 (▼ 50.5% vs. the prior month), generating an estimated $3,190,290 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.9% of unit volume and 49.4% of revenue, while a typical listing is priced at $12.18. The keyword itself pulled 42,210 Amazon queries over the same period (▲ 16.3% MoM).
Zooming out to the 12-month window ending July 2026, the lipgloss Top 50 moved 4,051,700 units and $56,878,614 in cumulative sales — an average of 337,642 units and $4,739,884 per month. Monthly throughput topped out at 789,500 units in December 2025 and dipped to 143,400 in May 2026, leaving the latest reading 7.1% lower than August 2025.
Lipgloss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
234K
▼ 50.5% MoM
Monthly Revenue 2026/07
$3.2M
▼ 60.2% MoM
Top 10 Market Share 2026/07
47.9%
Lipgloss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lipgloss listing on Amazon US in July 2026 is ASIN B0032RMX3U (Brand: Clinique), which sold 30,000 units at $25.00 apiece — equal to 12.8% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 112,000 units and $1,575,690 in July 2026 — 47.9% of unit volume and 49.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lipgloss' on Amazon
July 2026
Is 47.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B07XXPHQZK
LANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
10K
▼ 85.7%vs. prior month
$233.8K
latest month
12-month trend
B0C7W6GW8P
e.l.f. Squeeze Me Lip Balm, Strawberry | Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free
10K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0CRRZNL11
eos Lip Butter- Vanilla Cashmere, Peptide Lip Treatment, 0.35 oz
10K
▲ 0.0%vs. prior month
$69.8K
latest month
12-month trend
B07DY2QRF6
LANEIGE Lip Glowy Balm: Sheer Tinted Lip Moisturizer with Shea Butter, for Hydrating Shine & Soft Lips
9K
▼ 90.0%vs. prior month
$171K
latest month
12-month trend
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Best Lipgloss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing lipgloss brand in July 2026, moving 35,000 units across 4 ASINs for 31.3% of Top 10 volume. Clinique follows with 30,000 units (26.8%), ahead of LANEIGE on 19,000 units (17.0%).
With 6 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.86 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
4 ASINs in Top 10
31.3%
Units
35K
Revenue
$237K
Avg. price
$6.86
B0C7W6GW8P
$4.00·★4.6·27.1K revse.l.f. Squeeze Me Lip Balm, Strawberry | Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free
Units sold10KB0CL8W1HZQ
$7.45·★4.6·30.1K revse.l.f. Glow Reviver Lip Oil, Pink Quartz | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Units sold9KB0D442G15L
$8.00·★4.6·27.1K revse.l.f. Squeeze Me More Lip Balm Duo, Mango, Watermelon | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Mango & Watermelon
Units sold8KB0FPMGZ18H
$8.00·★4.6·27.1K revse.l.f. Squeeze Me More Lip Balm Duo, Cherry/Bubblegum | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Cherry & Bubblegum
Units sold8K
Clinique
1 ASIN in Top 10
26.8%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.5K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
LANEIGE
2 ASINs in Top 10
17.0%
Units
19K
Revenue
$404.8K
Avg. price
$17.47
B07XXPHQZK
$20.40·★4.6·37.3K revsLANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
Units sold10KB07DY2QRF6
$14.54·★4.7·34.4K revsLANEIGE Lip Glowy Balm: Sheer Tinted Lip Moisturizer with Shea Butter, for Hydrating Shine & Soft Lips
Units sold9K
Trending Lipgloss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CL8W1HZQ booked 9K units at $7.45, with ▲ 28.6% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CL8W1HZQ
e.l.f. Glow Reviver Lip Oil, Pink Quartz | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Price
$7.45
Rating
4.6
Reviews
30.1K
Latest month sales
B0D442G15L
e.l.f. Squeeze Me More Lip Balm Duo, Mango, Watermelon | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Mango & Watermelon
Price
$8.00
Rating
4.6
Reviews
27.1K
Latest month sales
B0FPMGZ18H
e.l.f. Squeeze Me More Lip Balm Duo, Cherry/Bubblegum | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Cherry & Bubblegum
Unlock to view ASIN details and product titles
Price
$8.00
Rating
4.6
Reviews
27.1K
Latest month sales
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