Licorice Candy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Licorice Candy sales on Amazon US totaled 129,500 units in July 2026 (▲ 7.0% vs. the prior month), generating an estimated $1,205,281 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.5% of unit volume and 48.7% of revenue, while a typical listing is priced at $13.14. The keyword itself pulled 26,658 Amazon queries over the same period (▲ 10.8% MoM).
Zooming out to the 12-month window ending July 2026, the licorice candy Top 50 moved 1,203,300 units and $12,986,998 in cumulative sales — an average of 100,275 units and $1,082,250 per month. Monthly throughput topped out at 129,500 units in July 2026 and dipped to 72,250 in August 2025, leaving the latest reading 79.2% higher than August 2025.
Licorice Candy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
129.5K
▲ 7.0% MoM
Monthly Revenue 2026/07
$1.2M
▼ 3.8% MoM
Top 10 Market Share 2026/07
59.5%
Licorice Candy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold licorice candy listing on Amazon US in July 2026 is ASIN B000NMI7RI (Brand: Twizzlers), which sold 10,000 units at $10.68 apiece — equal to 7.7% of every unit tracked in this report.
The Top 10 ASINs account for 77,000 units and $586,590 in July 2026 — 59.5% of unit volume and 48.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Licorice Candy' on Amazon
July 2026
Is 59.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000NMI7RI
TWIZZLERS Twists Strawberry Flavored Licorice Style Candy Tub, 5 lb | Bulk Candy, Low Fat and Kosher, Resealable Tub for Parties, Sharing and Candy Buffets, 5 lb
10K
▲ 0.0%vs. prior month
$131.8K
latest month
12-month trend
B000WG8Z0O
Twizzlers Twists Strawberry Flavored Licorice Style, Chewy Candy Bag, 16 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Classic Movie Snack for Parties and Candy Dishes, 16 oz
10K
▲ 0.0%vs. prior month
$34.8K
latest month
12-month trend
B0F74BGJ6M
Red Vines Licorice Candy Original Red Flavor Soft Chewy Candy Twists, Red Licorice 3.5 Lb Jar
10K
▲ 0.0%vs. prior month
$70.9K
latest month
12-month trend
B008VSZG4S
Twizzlers Twists Strawberry Licorice Style Candy Big Bag, 32 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Resealable Big Bag for Movie Nights and Sharing, 32 oz
9K
▼ 10.0%vs. prior month
$61.6K
latest month
12-month trend
B0F74CNZ5G
Sour Punch Twists, Sour Candy 3" Individually Wrapped Chewy Candy, 4 Assorted Fruity Flavors
7K
▲ 16.7%vs. prior month
$90.8K
latest month
12-month trend
B000WG8Z6I
Twizzlers Pull 'N' Peel Cherry Flavored Licorice Style, Chewy Candy Bag, 14 Ounce
7K
▲ 0.0%vs. prior month
$24.4K
latest month
12-month trend
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Best Licorice Candy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Twizzlers is the best-performing licorice candy brand in July 2026, moving 48,000 units across 6 ASINs for 62.3% of Top 10 volume. Red Vines follows with 10,000 units (13.0%), ahead of Sour Punch on 7,000 units (9.1%).
With 5 brands splitting the Top 10 and 84.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.80 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Twizzlers
6 ASINs in Top 10
62.3%
Units
48K
Revenue
$315.3K
Avg. price
$5.80
B000NMI7RI
$10.68·★4.5·46.9K revsTWIZZLERS Twists Strawberry Flavored Licorice Style Candy Tub, 5 lb | Bulk Candy, Low Fat and Kosher, Resealable Tub for Parties, Sharing and Candy Buffets, 5 lb
Units sold10KB000WG8Z0O
$3.48·★4.7·8.8K revsTwizzlers Twists Strawberry Flavored Licorice Style, Chewy Candy Bag, 16 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Classic Movie Snack for Parties and Candy Dishes, 16 oz
Units sold10KB008VSZG4S
$6.84·★4.8·5.5K revsTwizzlers Twists Strawberry Licorice Style Candy Big Bag, 32 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Resealable Big Bag for Movie Nights and Sharing, 32 oz
Units sold9KB000WG8Z6I
$3.48·★4.7·10.4K revsTwizzlers Pull 'N' Peel Cherry Flavored Licorice Style, Chewy Candy Bag, 14 Ounce
Units sold7KB00LQVKITK
$3.48·★4.5·1.1K revsTWIZZLERS Twists, Chocolate Flavor (12-Ounce Bag) | Chocolate flavored TWIZZLERS Twists in a resealable bag for candy bowls, parties and movie nights.
Units sold6KB01N5J4YAX
$6.84·★4.7·10.4K revsTwizzlers Pull 'N' Peel Cherry Licorice Style Candy Big Bag, 28 oz | Cherry Flavored Pull-Apart Licorice Style Strands, Low Fat and Kosher, Resealable Big Bag for Movie Nights and Parties, 28 oz
Units sold6K
Red Vines
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$70.9K
Avg. price
$10.92
B0F74BGJ6M
$10.92·★4.4·3.9K revsRed Vines Licorice Candy Original Red Flavor Soft Chewy Candy Twists, Red Licorice 3.5 Lb Jar
Units sold10K
Sour Punch
1 ASIN in Top 10
9.1%
Units
7K
Revenue
$90.8K
Avg. price
$12.99
B0F74CNZ5G
$12.99·★4.7·1.3K revsSour Punch Twists, Sour Candy 3" Individually Wrapped Chewy Candy, 4 Assorted Fruity Flavors
Units sold7K
Trending Licorice Candy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00LQVKITK booked 6K units at $3.48, with ▲ 100.0% MoM change. On the growth side, B00DR8JO0Y leads positive momentum with ▲ 5900.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00LQVKITK
TWIZZLERS Twists, Chocolate Flavor (12-Ounce Bag) | Chocolate flavored TWIZZLERS Twists in a resealable bag for candy bowls, parties and movie nights.
Price
$3.48
Rating
4.5
Reviews
1.1K
Latest month sales
B0029JXPHA
Good & Plenty Licorice Candy Theater Boxes, 6 oz, 12 ct | Classic Pink and White Licorice Candy, Fat Free Theater Boxes for Movies, Parties, Lunch Boxes and Candy Buffets, 12 ct
Price
$18.48
Rating
4.6
Reviews
14K
Latest month sales
B00DR8JO0Y
TWIZZLERS Zero Sugar Twists Strawberry Flavored Licorice Style, Candy Bag, 5 oz
Unlock to view ASIN details and product titles
Price
$3.49
Rating
4.4
Reviews
7.5K
Latest month sales
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