Haribo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Haribo sales on Amazon US totaled 72,800 units in July 2026 (▼ 29.8% vs. the prior month), generating an estimated $576,484 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.1% of unit volume and 61.6% of revenue, while a typical listing is priced at $11.42. The keyword itself pulled 29,085 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the haribo Top 50 moved 876,400 units and $6,825,811 in cumulative sales — an average of 73,033 units and $568,818 per month. Monthly throughput topped out at 103,650 units in June 2026 and dipped to 28,250 in August 2025, leaving the latest reading 157.7% higher than August 2025.
Haribo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
72.8K
▼ 29.8% MoM
Monthly Revenue 2026/07
$576.5K
▼ 25.4% MoM
Top 10 Market Share 2026/07
70.1%
Haribo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold haribo listing on Amazon US in July 2026 is ASIN B0FNRZCPFM (Brand: Nerds), which sold 10,000 units at $3.79 apiece — equal to 13.7% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 51,000 units and $355,220 in July 2026 — 70.1% of unit volume and 61.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Haribo' on Amazon
July 2026
Is 70.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FNRZCPFM
NERDS Juicy Gummy Clusters Strawberry Punch Candy, Stand-Up Bag, 7.15 oz | Triple-texture crunchy gummy juicy, strawberry punch flavor, resealable stand-up bag, sharing, party, game night
10K
▼ 50.0%vs. prior month
$34.8K
latest month
12-month trend
B01NAWOPH6
HARIBO Goldbears Fruity Gummy Candy, 10 oz. Resealable Bag | Soft, chewy gummy bears in five fruit flavors. The original gummy candy for sharing, gifting, and lunchboxes.
9K
▼ 55.0%vs. prior month
$26.9K
latest month
12-month trend
B06Y6485FQ
Black Forest USDA Organic Gummy Bears - 65 Pouches - .0.8Oz Each | Cherry, lemon, pineapple, orange, apple, strawberry, real fruit juice, gluten free, fat free, snack packs, sharing
8K
▲ 0.0%vs. prior month
$146.3K
latest month
12-month trend
B0F6VWXZHJ
Jujyfruits Assorted Gummy Candy, Fruity Flavors, Resealable Bag, 12 oz | Raspberry, licorice, lime, orange, lemon chewy jelly, gummy, resealable share bag, party, nostalgic
6K
▲ 20.0%vs. prior month
$32.3K
latest month
12-month trend
B00JE7KLEK
LIFE SAVERS Exotics Gummy Candy Bag, Exotic Fruit Flavored Candy, 7 oz
5K
▲ 0.0%vs. prior month
$17.9K
latest month
12-month trend
B075LK74YD
HARIBO Goldbears Fruity Gummy Candy, 22.8 oz. Tub (54 Mini Bags) | Soft, chewy gummy bears in five fruit flavors. The original gummy candy for sharing, gifting, and lunchboxes.
3K
▼ 40.0%vs. prior month
$37.3K
latest month
12-month trend
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Best Haribo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Haribo is the best-performing haribo brand in July 2026, moving 19,000 units across 5 ASINs for 37.3% of Top 10 volume. Nerds follows with 10,000 units (19.6%), ahead of Black Forest on 8,000 units (15.7%).
With 6 brands splitting the Top 10 and 72.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.79 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Haribo
5 ASINs in Top 10
37.3%
Units
19K
Revenue
$111.9K
Avg. price
$6.66
B01NAWOPH6
$2.99·★4.7·7.7K revsHARIBO Goldbears Fruity Gummy Candy, 10 oz. Resealable Bag | Soft, chewy gummy bears in five fruit flavors. The original gummy candy for sharing, gifting, and lunchboxes.
Units sold9KB075LK74YD
$12.42·★4.6·10.5K revsHARIBO Goldbears Fruity Gummy Candy, 22.8 oz. Tub (54 Mini Bags) | Soft, chewy gummy bears in five fruit flavors. The original gummy candy for sharing, gifting, and lunchboxes.
Units sold3KB000VBUKQW
$2.49·★4.6·1.4K revsHARIBO Happy Cherries Fruity Gummy Candy, 5 oz. Bag | Soft, chewy cherry gummies with sweet cherry flavor. Fruity gummy candy for sharing, gifting, and movie nights.
Units sold3KB07Q74PMR1
$1.89·★4.5·810 revsHaribo Gummi Candy, Frogs, 5 Ounce | Soft, squishy gummy frogs with chewy green tops and fluffy foam bottoms. Fruity gummy candy perfect for sharing.
Units sold2KB01LY311CG
$13.49·★4.6·1.3K revsHARIBO Gummi Candy, Original Goldbears Gummy Bears, 72 Ounce Resealable Party Size Bag, Delicious Soft & Chewy Sweet Snacks, Assorted Fruity Flavors
Units sold2K
Nerds
1 ASIN in Top 10
19.6%
Units
10K
Revenue
$34.8K
Avg. price
$3.79
B0FNRZCPFM
$3.79·★4.7·1.5K revsNERDS Juicy Gummy Clusters Strawberry Punch Candy, Stand-Up Bag, 7.15 oz | Triple-texture crunchy gummy juicy, strawberry punch flavor, resealable stand-up bag, sharing, party, game night
Units sold10K
Black Forest
1 ASIN in Top 10
15.7%
Units
8K
Revenue
$146.3K
Avg. price
$22.99
B06Y6485FQ
$22.99·★4.7·9.2K revsBlack Forest USDA Organic Gummy Bears - 65 Pouches - .0.8Oz Each | Cherry, lemon, pineapple, orange, apple, strawberry, real fruit juice, gluten free, fat free, snack packs, sharing
Units sold8K
Trending Haribo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B084878PNG booked 3K units at $3.99, with ▲ 50.0% MoM change. On the growth side, B01N9V73UP leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B007JTC9JA close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B084878PNG
Albanese World's Best True to Fruit – Exotic Fruits Gummies, 7.75oz Bag of Candy, Individually Wrapped Soft & Chewy Candy Snacks
Price
$3.99
Rating
4.5
Reviews
901
Latest month sales
B01N9V73UP
HARIBO Goldbears Sour, Sour Gummy Candy, 14 oz. Resealable Bag | Sour gummy bears with a sour sugar coating over a soft, chewy center. Fruity sour candy made for sharing and gifting.
Price
$3.89
Rating
4.7
Reviews
890
Latest month sales
B007JTC9JA
Haribo Gold Bears / Goldbären, 100 Mini Bags, 980g Tub
Unlock to view ASIN details and product titles
Price
$34.95
Rating
4.3
Reviews
3.2K
Latest month sales
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