Levels Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Levels Protein Powder sales on Amazon US totaled 434,000 units in July 2026 (▼ 12.2% vs. the prior month), generating an estimated $20,773,580 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.4% of unit volume and 45.4% of revenue, while a typical listing is priced at $53.87. The keyword itself pulled 17,793 Amazon queries over the same period (▲ 13.8% MoM).
Zooming out to the 12-month window ending July 2026, the levels protein powder Top 50 moved 4,557,700 units and $203,283,984 in cumulative sales — an average of 379,808 units and $16,940,332 per month. Monthly throughput topped out at 494,200 units in June 2026 and dipped to 239,050 in May 2026, leaving the latest reading 11.5% higher than August 2025.
Levels Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
434K
▼ 12.2% MoM
Monthly Revenue 2026/07
$20.8M
▼ 11.6% MoM
Top 10 Market Share 2026/07
48.4%
Levels Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold levels protein powder listing on Amazon US in July 2026 is ASIN B00J074W94 (Brand: Orgain), which sold 40,000 units at $31.98 apiece — equal to 9.2% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $9,432,300 in July 2026 — 48.4% of unit volume and 45.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Levels Protein Powder' on Amazon
July 2026
Is 48.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B01EVVQX9U
Nutricost Creatine Monohydrate Micronized Powder (1 KG) | Pure Creatine Monohydrate
30K
▼ 25.0%vs. prior month
$1.2M
latest month
12-month trend
B07PXNNFGT
Orgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
20K
▼ 33.3%vs. prior month
$678.8K
latest month
12-month trend
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
20K
▲ 100.0%vs. prior month
$752.4K
latest month
12-month trend
B0CQ32D39X
Transparent Labs Grass-Fed Whey Protein - 30 Servings, Milk Chocolate | Naturally Flavored, Gluten Free Whey Protein Isolate Powder with 28g of Protein per Serving & 9 Amino Acids
20K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Levels Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orgain is the best-performing levels protein powder brand in July 2026, moving 60,000 units across 2 ASINs for 28.6% of Top 10 volume. Transparent Labs follows with 40,000 units (19.0%), ahead of Optimum Nutrition on 30,000 units (14.3%).
With 7 brands splitting the Top 10 and 61.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $33.06 to $59.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orgain
2 ASINs in Top 10
28.6%
Units
60K
Revenue
$1.9M
Avg. price
$33.06
B00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
Units sold40KB07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20K
Transparent Labs
2 ASINs in Top 10
19.0%
Units
40K
Revenue
$2.4M
Avg. price
$59.99
B0CQ32D39X
$59.99·★4.7·1.9K revsTransparent Labs Grass-Fed Whey Protein - 30 Servings, Milk Chocolate | Naturally Flavored, Gluten Free Whey Protein Isolate Powder with 28g of Protein per Serving & 9 Amino Acids
Units sold20KB0CQ3JTR6F
$59.99·★4.5·1.7K revsTransparent Labs Grass-Fed Whey Protein - 30 Servings, French Vanilla | Naturally Flavored, Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids
Units sold20K
Optimum Nutrition
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$1.4M
Avg. price
$49.75
B000GISTZ4
$49.75·★4.7·48.6K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold30K
Trending Levels Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00XIKPUK4 booked 10K units at $62.99, with ▲ 0.0% MoM change. On the growth side, B006N74O2Y leads positive momentum with ▲ 1400.0% MoM growth on 3K units, with B0C6R7WH62 close behind at ▲ 250.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00XIKPUK4
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient, Unflavored Whey Protein, NSF Certified, Undenatured, Gluten Free, Soy Free, No GMOs, No Preservatives
Price
$62.99
Rating
4.3
Reviews
10.7K
Latest month sales
B006N74O2Y
Muscle Milk Genuine Protein Powder, Chocolate, 1.93 Pounds, 13 Servings, 32g Protein, 2g Sugar, Calcium, Vitamins A, C & D, NSF Certified for Sport, Energizing Snack, Packaging May Vary
Price
$23.18
Rating
4.5
Reviews
2.5K
Latest month sales
B0C6R7WH62
Body Fortress Super Advanced Whey Protein Powder, Vanilla, 3.9 lbs | Flavor: Vanilla, Immune Support, Muscle and Strength Development
Unlock to view ASIN details and product titles
Price
$60.48
Rating
4.6
Reviews
6.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this levels protein powder report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card