Huel Meal Replacement Shakes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Huel Meal Replacement Shakes sales on Amazon US totaled 296,300 units in July 2026 (▼ 25.3% vs. the prior month), generating an estimated $11,008,719 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.6% of unit volume and 66.7% of revenue, while a typical listing is priced at $42.73. The keyword itself pulled 21,640 Amazon queries over the same period (▲ 16.9% MoM).
Zooming out to the 12-month window ending July 2026, the huel meal replacement shakes Top 50 moved 3,533,550 units and $127,754,234 in cumulative sales — an average of 294,463 units and $10,646,186 per month. Monthly throughput topped out at 396,900 units in June 2026 and dipped to 189,250 in May 2026, leaving the latest reading 6.8% lower than August 2025.
Huel Meal Replacement Shakes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
296.3K
▼ 25.3% MoM
Monthly Revenue 2026/07
$11M
▼ 23.2% MoM
Top 10 Market Share 2026/07
73.6%
Huel Meal Replacement Shakes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold huel meal replacement shakes listing on Amazon US in July 2026 is ASIN B07LD2NV9X (Brand: Core Power), which sold 70,000 units at $41.88 apiece — equal to 23.6% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 218,000 units and $7,345,620 in July 2026 — 73.6% of unit volume and 66.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Huel Meal Replacement Shakes' on Amazon
July 2026
Is 73.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07LD2NV9X
Core Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
70K
▼ 22.2%vs. prior month
$2.9M
latest month
12-month trend
B07MJL8NXR
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
50K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B07LCZC2C2
Core Power Protein Shake, Vanilla, 26g Bottle, 14oz, 12 Pack
40K
▼ 33.3%vs. prior month
$1.7M
latest month
12-month trend
B003FDG4K4
Orgain Organic Creamy Chocolate Fudge Shake 12 Pack, 11 FZ | Ready to drink grass-fed dairy protein, meal replacement, 20 vitamins & minerals, fruits & vegetables, non-GMO, gluten-free
10K
▲ 0.0%vs. prior month
$281.2K
latest month
12-month trend
B0FST2CHRC
nurri 30g Protein Ultra Filtered Milk Shake, Chocolate, 10-11 fl oz Cans | Ready to drink, Ultra-filtered milk protein, 150 calories, 1g sugar, 10 vitamins and minerals
10K
▲ 100.0%vs. prior month
$250.6K
latest month
12-month trend
B08Y73HJF4
Premier Protein 30g High Protein Shake, 8 Flavor Variety Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
10K
▼ 50.0%vs. prior month
$264.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Huel Meal Replacement Shakes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Core Power is the best-performing huel meal replacement shakes brand in July 2026, moving 110,000 units across 2 ASINs for 50.5% of Top 10 volume. Premier Protein follows with 69,000 units (31.7%), ahead of Orgain on 10,000 units (4.6%).
With 7 brands splitting the Top 10 and 86.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.57 to $41.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Core Power
2 ASINs in Top 10
50.5%
Units
110K
Revenue
$4.6M
Avg. price
$41.88
B07LD2NV9X
$41.88·★4.7·25.1K revsCore Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
Units sold70KB07LCZC2C2
$41.88·★4.7·14.4K revsCore Power Protein Shake, Vanilla, 26g Bottle, 14oz, 12 Pack
Units sold40K
Premier Protein
3 ASINs in Top 10
31.7%
Units
69K
Revenue
$1.8M
Avg. price
$21.57
B07MJL8NXR
$29.64·★4.6·60.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50KB08Y73HJF4
$26.49·★4.6·15.1K revsPremier Protein 30g High Protein Shake, 8 Flavor Variety Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold10KB00AAJRPZY
$8.58·★4.7·11.4K revsPremier Protein 30g High Protein Shake, Chocolate, 4 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold9K
Orgain
1 ASIN in Top 10
4.6%
Units
10K
Revenue
$281.2K
Avg. price
$25.57
B003FDG4K4
$25.57·★4.6·9.2K revsOrgain Organic Creamy Chocolate Fudge Shake 12 Pack, 11 FZ | Ready to drink grass-fed dairy protein, meal replacement, 20 vitamins & minerals, fruits & vegetables, non-GMO, gluten-free
Units sold10K
Trending Huel Meal Replacement Shakes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FST2CHRC booked 10K units at $26.40, with ▲ 100.0% MoM change. On the growth side, B0BF5STD3J leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B0F712555N close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FST2CHRC
nurri 30g Protein Ultra Filtered Milk Shake, Chocolate, 10-11 fl oz Cans | Ready to drink, Ultra-filtered milk protein, 150 calories, 1g sugar, 10 vitamins and minerals
Price
$26.40
Rating
4.5
Reviews
1.9K
Latest month sales
B0BF5STD3J
Huel Black Edition | Chocolate 40g Vegan Protein Powder | Meal Replacement | 17 Servings | 8g Fiber | 27 Vitamins and Minerals | Gluten Free | Nutritionally Complete Meal Replacement
Price
$59.99
Rating
3.9
Reviews
1.2K
Latest month sales
B0F712555N
Kate Farms Organic High Protein Chocolate Shake, 25g Protein, 12 Pack | High-protein organic shake with 25g protein, 6g fiber, 27 vitamins & minerals, and 0g sugar.
Unlock to view ASIN details and product titles
Price
$35.02
Rating
4.5
Reviews
341
Latest month sales
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