Letter Balloons Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Letter Balloons sales on Amazon US totaled 66,800 units in July 2026 (▼ 3.8% vs. the prior month), generating an estimated $596,775 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.4% of unit volume and 54.2% of revenue, while a typical listing is priced at $10.38. The keyword itself pulled 20,876 Amazon queries over the same period (▼ 1.2% MoM).

Zooming out to the 12-month window ending July 2026, the letter balloons Top 50 moved 749,550 units and $6,288,357 in cumulative sales — an average of 62,463 units and $524,030 per month. Monthly throughput topped out at 70,100 units in October 2025 and dipped to 32,450 in May 2026, leaving the latest reading 0.8% higher than August 2025.

749.5KTotal units sold · Last 12 months
$6.3MTotal revenue · Last 12 months
20.9K▼ 1.2% MoM
Monthly search volume
$10.38Avg. price · July 2026

Letter Balloons Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales66.3K
Revenue$583.1K

2025/09

Sales68.8K
Revenue$583.2K

2025/10

Sales70.1K
Revenue$592.9K

2025/11

Sales58.1K
Revenue$465.7K

2025/12

Sales55.5K
Revenue$436.9K

2026/01

Sales65.2K
Revenue$527.4K

2026/02

Sales67.3K
Revenue$536K

2026/03

Sales66K
Revenue$548.1K

2026/04

Sales63.5K
Revenue$528.2K

2026/05

Sales32.5K
Revenue$280.9K

2026/06

Sales69.5K
Revenue$609.1K
66.8K

2026/07

Sales66.8K
Revenue$596.8K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

66.8K

▼ 3.8% MoM

Monthly Revenue 2026/07

$596.8K

▼ 2.0% MoM

Top 10 Market Share 2026/07

61.4%

See the Top 10 ASINs driving 61.4% of sales

Letter Balloons Market Share & Sales Concentration on Amazon US — July 2026

The most-sold letter balloons listing on Amazon US in July 2026 is ASIN B0BZCHMVTK (Brand: Bezente), which sold 10,000 units at $6.29 apiece — equal to 15.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 41,000 units and $323,250 in July 2026 — 61.4% of unit volume and 54.2% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Letter Balloons' on Amazon

July 2026
ASINSIGHT Logo
61.4% Volume Share 41K units sold
54.2% Revenue Share $323.3K estimated
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Top 5 Volume Share breakdown

B0BZCHMVTK 15.0%
B0BJZRS4KR 7.5%
B0BCL3LRDH 6.0%
B0BDDJCSVN 6.0%
B0C9HQSGN7 4.5%
Others 61.1%
#1
Bezente Assorted Latex Rainbow Balloons 100 Pack 12 inch | Bright Color Balloons for Birthday Bridal Shower Wedding Party Decorations

B0BZCHMVTK

Bezente Assorted Latex Rainbow Balloons 100 Pack 12 inch | Bright Color Balloons for Birthday Bridal Shower Wedding Party Decorations

$6.29· 4.6·14.1K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$66.7K

latest month

Monthly Trend

12-month trend

#2
40 Inch Beige Number 1 Balloon for Fun to be One 1st Birthday Decorations | Large Cream White Helium Foil Number Balloons 0-9 Self Inflating for Boys Girls One Silly Goose Party Anniversary Supplies

B0BJZRS4KR

40 Inch Beige Number 1 Balloon for Fun to be One 1st Birthday Decorations | Large Cream White Helium Foil Number Balloons 0-9 Self Inflating for Boys Girls One Silly Goose Party Anniversary Supplies

$5.99· 4.1·5.8K reviews
Monthly Sales

5K

▲ 0.0%

vs. prior month

Revenue

$29.9K

latest month

Monthly Trend

12-month trend

#3
Voircoloria Baby Boxes with Letters for Baby Shower Gender Reveal Decor | 4 Transparent Balloon Boxes Without Ballloons, Decorative Boxes, Blocks for Birthday Wedding Party Decorations

B0BCL3LRDH

Voircoloria Baby Boxes with Letters for Baby Shower Gender Reveal Decor | 4 Transparent Balloon Boxes Without Ballloons, Decorative Boxes, Blocks for Birthday Wedding Party Decorations

$7.99· 4.6·5.5K reviews
Monthly Sales

4K

▼ 20.0%

vs. prior month

Revenue

$33.4K

latest month

Monthly Trend

12-month trend

#4
gegemaoyi 1000Pcs Clear Glue Dots Double Sided Adhesive Points for Balloons Craft Decor

B0BDDJCSVN

gegemaoyi 1000Pcs Clear Glue Dots Double Sided Adhesive Points for Balloons Craft Decor

$7.95· 4.5·6.8K reviews
Monthly Sales

4K

▲ 0.0%

vs. prior month

Revenue

$30K

latest month

Monthly Trend

12-month trend

#5
ANSOMO Sage Green Happy Birthday Party Decorations Retro Green Nude Ivory Dark Olive Kraft Paper Banner Balloons Neutral Rustic Boho Blush Safari Botanical Greenery Wild Décor Supplies Women Adults

B0C9HQSGN7

ANSOMO Sage Green Happy Birthday Party Decorations Retro Green Nude Ivory Dark Olive Kraft Paper Banner Balloons Neutral Rustic Boho Blush Safari Botanical Greenery Wild Décor Supplies Women Adults

$9.99· 4.6·1.1K reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$30K

latest month

Monthly Trend

12-month trend

#6
TONIFUL 16 Inch Black Happy Birthday Balloons Banner Decorations for Men | Reusable Foil Letter Birthday Sign Black Birthday Decoration for 16th 30th 50th 60th Boys Adults and Halloween Birthday Party

B086C8V9HM

TONIFUL 16 Inch Black Happy Birthday Balloons Banner Decorations for Men | Reusable Foil Letter Birthday Sign Black Birthday Decoration for 16th 30th 50th 60th Boys Adults and Halloween Birthday Party

$5.98· 4.3·12.3K reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$16.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Letter Balloons Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Lingqiang is the best-performing letter balloons brand in July 2026, moving 11,000 units across 3 ASINs for 26.8% of Top 10 volume. Bezente follows with 10,000 units (24.4%), ahead of ANSOMO on 6,000 units (14.6%).

With 7 brands splitting the Top 10 and 65.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.29 to $10.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

26.8%
24.4%
14.6%
34.1%
Lingqiang
Bezente
ANSOMO
Other brands
1

Lingqiang

3 ASINs in Top 10

26.8%

Units

11K

Revenue

$92.8K

Avg. price

$8.99

  • 40 Inch Beige Number 1 Balloon for Fun to be One 1st Birthday Decorations | Large Cream White Helium Foil Number Balloons 0-9 Self Inflating for Boys Girls One Silly Goose Party Anniversary Supplies

    B0BJZRS4KR

    $5.99·4.1·5.8K revs

    40 Inch Beige Number 1 Balloon for Fun to be One 1st Birthday Decorations | Large Cream White Helium Foil Number Balloons 0-9 Self Inflating for Boys Girls One Silly Goose Party Anniversary Supplies

    Units sold5K
  • 40Inch Pastel Pink Number 1 Balloon for Girl 1st First Birthday Decorations | Giant Pastel Light Pink Helium Foil Number 0-9 Balloons for Sweet One 16th Princess Baby Shower Women Anniversary Party

    B0C74HL197

    $5.99·4.1·5.8K revs

    40Inch Pastel Pink Number 1 Balloon for Girl 1st First Birthday Decorations | Giant Pastel Light Pink Helium Foil Number 0-9 Balloons for Sweet One 16th Princess Baby Shower Women Anniversary Party

    Units sold3K
  • 40 Inch Beige BRIDE Balloons Bachelorette Bridal Shower Party Decorations | Cream White Bride To Be Mylar Foil Letter Balloon Banner Sign for Engagement Camp Bach Party Favors Wedding Gift Accessories

    B0CR9V561Q

    $14.99·4.3·2.2K revs

    40 Inch Beige BRIDE Balloons Bachelorette Bridal Shower Party Decorations | Cream White Bride To Be Mylar Foil Letter Balloon Banner Sign for Engagement Camp Bach Party Favors Wedding Gift Accessories

    Units sold3K
2

Bezente

1 ASIN in Top 10

24.4%

Units

10K

Revenue

$66.7K

Avg. price

$6.29

  • Bezente Assorted Latex Rainbow Balloons 100 Pack 12 inch | Bright Color Balloons for Birthday Bridal Shower Wedding Party Decorations

    B0BZCHMVTK

    $6.29·4.6·14.1K revs

    Bezente Assorted Latex Rainbow Balloons 100 Pack 12 inch | Bright Color Balloons for Birthday Bridal Shower Wedding Party Decorations

    Units sold10K
3

ANSOMO

2 ASINs in Top 10

14.6%

Units

6K

Revenue

$65.9K

Avg. price

$10.99

  • ANSOMO Sage Green Happy Birthday Party Decorations Retro Green Nude Ivory Dark Olive Kraft Paper Banner Balloons Neutral Rustic Boho Blush Safari Botanical Greenery Wild Décor Supplies Women Adults

    B0C9HQSGN7

    $9.99·4.6·1.1K revs

    ANSOMO Sage Green Happy Birthday Party Decorations Retro Green Nude Ivory Dark Olive Kraft Paper Banner Balloons Neutral Rustic Boho Blush Safari Botanical Greenery Wild Décor Supplies Women Adults

    Units sold3K
  • ANSOMO Blue and Black Happy Birthday Party Decorations for Boys Men Banner Balloons Navy Royal Light Blue Pom Poms Foil Curtain Décor Supplies 13th 16th 18th 20th 30th 40th 50th 60th 70th 80th

    B0BN5RN3YW

    $11.99·4.6·1.3K revs

    ANSOMO Blue and Black Happy Birthday Party Decorations for Boys Men Banner Balloons Navy Royal Light Blue Pom Poms Foil Curtain Décor Supplies 13th 16th 18th 20th 30th 40th 50th 60th 70th 80th

    Units sold3K

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