Hot Wheels Birthday Decorations Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hot Wheels Birthday Decorations sales on Amazon US totaled 32,800 units in July 2026 (▲ 14.5% vs. the prior month), generating an estimated $494,722 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.6% of unit volume and 60.4% of revenue, while a typical listing is priced at $16.13. The keyword itself pulled 20,139 Amazon queries over the same period (▼ 5.7% MoM).
Zooming out to the 12-month window ending July 2026, the hot wheels birthday decorations Top 50 moved 362,550 units and $5,579,388 in cumulative sales — an average of 30,213 units and $464,949 per month. Monthly throughput topped out at 48,450 units in November 2025 and dipped to 16,200 in May 2026, leaving the latest reading 9.3% higher than August 2025.
Hot Wheels Birthday Decorations Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
32.8K
▲ 14.5% MoM
Monthly Revenue 2026/07
$494.7K
▲ 11.8% MoM
Top 10 Market Share 2026/07
61.6%
Hot Wheels Birthday Decorations Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hot wheels birthday decorations listing on Amazon US in July 2026 is ASIN B000B6MKMO (Brand: Hot Wheels), which sold 8,000 units at $15.11 apiece — equal to 24.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 20,200 units and $299,058 in July 2026 — 61.6% of unit volume and 60.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hot Wheels Birthday Decorations' on Amazon
July 2026
Is 61.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000B6MKMO
Hot Wheels 10-Pack (Styles May Vary) | Multipack of 10 of Toy Trucks & Cars in 1:64 Scale, Instant Collection for Kids and Collectors (Amazon Exclusive)
8K
▲ 14.3%vs. prior month
$123.8K
latest month
12-month trend
B0CNJFV6KH
Hot Wheels 10-Pack of Toy Race Cars (Styles May Vary) | Set of 10 1:64 Scale Vehicles,Includes Hot Wheels Originals & Officially Licensed Cars (Amazon Exclusive)
4K
▲ 100.0%vs. prior month
$59.4K
latest month
12-month trend
B07DNKCQYQ
Super Z Outlet 10ft Long Racetrack Floor Running Racer Party Decoration Mat Drag Race Car Road Go Kart Theme Birthday Games (2ft Wide)
2K
▲ 100.0%vs. prior month
$16K
latest month
12-month trend
B07H79HMF9
Piokio 100ft Black and White Checkered Flag Banner | Racing Flags, Nascar Cars Birthday Party Decorations, Party Supplies
1K
▲ 0.0%vs. prior month
$8.8K
latest month
12-month trend
B08DDGD493
Bedwina Race Car Birthday Party Decoration Kit, 12 Cones & 24 Flags , 36Pcs | 8-Inch Orange Mini Cones for Kids & Black & White Checkered Flags on Sticks - Birthday Party Decor & Centerpiece Supplies
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0CNLCSK9V
Childom 3Pcs Racing Car Plastic Tablecloth, Race Birthday Party Decorations, 54'' x 108'' Checkered Table Cloth Decor, Favors Rectangular Tablecloth for Boys Baby Shower Home
1K
▲ 0.0%vs. prior month
$8.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hot Wheels Birthday Decorations Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hot Wheels is the best-performing hot wheels birthday decorations brand in July 2026, moving 12,000 units across 2 ASINs for 59.4% of Top 10 volume. Super Z Outlet follows with 2,000 units (9.9%), ahead of Piokio on 1,000 units (5.0%).
With 9 brands splitting the Top 10 and 74.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $15.11, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hot Wheels
2 ASINs in Top 10
59.4%
Units
12K
Revenue
$183.2K
Avg. price
$15.11
B000B6MKMO
$15.11·★4.8·90K revsHot Wheels 10-Pack (Styles May Vary) | Multipack of 10 of Toy Trucks & Cars in 1:64 Scale, Instant Collection for Kids and Collectors (Amazon Exclusive)
Units sold8KB0CNJFV6KH
$15.11·★4.7·2.3K revsHot Wheels 10-Pack of Toy Race Cars (Styles May Vary) | Set of 10 1:64 Scale Vehicles,Includes Hot Wheels Originals & Officially Licensed Cars (Amazon Exclusive)
Units sold4K
Super Z Outlet
1 ASIN in Top 10
9.9%
Units
2K
Revenue
$16K
Avg. price
$7.99
B07DNKCQYQ
$7.99·★4.5·6.8K revsSuper Z Outlet 10ft Long Racetrack Floor Running Racer Party Decoration Mat Drag Race Car Road Go Kart Theme Birthday Games (2ft Wide)
Units sold2K
Piokio
1 ASIN in Top 10
5.0%
Units
1K
Revenue
$8.8K
Avg. price
$8.77
B07H79HMF9
$8.77·★4.8·2.9K revsPiokio 100ft Black and White Checkered Flag Banner | Racing Flags, Nascar Cars Birthday Party Decorations, Party Supplies
Units sold1K
Trending Hot Wheels Birthday Decorations Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F62ZJXZJ booked 700 units at $25.99, with ▲ 16.7% MoM change. On the growth side, B0CNJFV6KH leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B07DNKCQYQ close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F62ZJXZJ
194pcs Birthday Party Decorations Supplies Race Car Plates Napkins | Banner Tablecloth Disposable Paper Cups Straws Tableware Set for Kids Boys Birthday Decor 24 Guests
Price
$25.99
Rating
4.7
Reviews
128
Latest month sales
B0CNJFV6KH
Hot Wheels 10-Pack of Toy Race Cars (Styles May Vary) | Set of 10 1:64 Scale Vehicles,Includes Hot Wheels Originals & Officially Licensed Cars (Amazon Exclusive)
Price
$15.11
Rating
4.7
Reviews
2.3K
Latest month sales
B07DNKCQYQ
Super Z Outlet 10ft Long Racetrack Floor Running Racer Party Decoration Mat Drag Race Car Road Go Kart Theme Birthday Games (2ft Wide)
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.5
Reviews
6.8K
Latest month sales
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