Happy Birthday Decorations Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Happy Birthday Decorations sales on Amazon US totaled 179,000 units in July 2026 (▲ 4.4% vs. the prior month), generating an estimated $1,555,180 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.3% of unit volume and 35.0% of revenue, while a typical listing is priced at $8.91. The keyword itself pulled 102,301 Amazon queries over the same period (▲ 25.0% MoM).
Zooming out to the 12-month window ending July 2026, the happy birthday decorations Top 50 moved 1,679,800 units and $14,361,431 in cumulative sales — an average of 139,983 units and $1,196,786 per month. Monthly throughput topped out at 179,000 units in July 2026 and dipped to 79,800 in May 2026, leaving the latest reading 39.1% higher than August 2025.
Happy Birthday Decorations Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
179K
▲ 4.4% MoM
Monthly Revenue 2026/07
$1.6M
▲ 6.1% MoM
Top 10 Market Share 2026/07
41.3%
Happy Birthday Decorations Market Share & Sales Concentration on Amazon US — July 2026
The most-sold happy birthday decorations listing on Amazon US in July 2026 is ASIN B0DLN1B4MJ (Brand: ZATAYE), which sold 10,000 units at $5.98 apiece — equal to 5.6% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 74,000 units and $544,920 in July 2026 — 41.3% of unit volume and 35.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Happy Birthday Decorations' on Amazon
July 2026
Is 41.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DLN1B4MJ
2 Pack Glitter Pink Backdrop, 3.28 FT x 7.05 FT Birthday Party Decorations, Laser Pink Fringe Curtains Foil Streamer Tinsel, Pink Curtains Photo Backdrop Happy Birthday Valentines Day Backdrop
10K
▲ 11.1%vs. prior month
$59.8K
latest month
12-month trend
B08X6LYL5V
PHD CAKE Gold Long Thin Metallic Birthday Candles, Cake Candles, Birthday Parties, Wedding Decorations, Party Candles, Cake Decorations
9K
▲ 12.5%vs. prior month
$53.5K
latest month
12-month trend
B0CKX7H63H
Tinsel Foil Fringe Curtains Wavy Backdrop for Parties Sparkle Metallic Wavy Foil Fringe Backdrop Curtain for Party Decorations Photo Booth Props for Birthday Graduation Wedding
9K
▲ 0.0%vs. prior month
$53.9K
latest month
12-month trend
B0BWRJF5DX
2 Pack Blue Party Decorations Ocean Party Decor Supplies Blue Party Streamers Birthday Decorations Tinsel Foil Fringe Curtains Photo Booth Props Celebration Decorations
8K
▼ 11.1%vs. prior month
$45.6K
latest month
12-month trend
B0BYD5TDVP
Iridescent Party Streamers Backdrop - GREATRIL Neon Transparent Holographic Tinsel Foil Fringe Curtain for Mermaid/Frozen/Sea/Euphoria/ERAS Party Theme Decorations 3.2ft x 6.5ft 2 PCS | GREATRIL Neon Transparent Holographic Tinsel Foil Fringe Curtain for Mermaid/Frozen/Sea/Eras Birthday Party Theme Decorations
8K
▲ 0.0%vs. prior month
$105.5K
latest month
12-month trend
B0F88FJ56K
A little Birthday Toast to you - Funny Happy Birthday Gifts for Women, Men, Mom, Dad, Sister, Best Friend - Unique Birthday Decorations Crochet Toast Gift Card for Her Him Coworker Gifts Ideas
7K
▲ 16.7%vs. prior month
$66.4K
latest month
12-month trend
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Best Happy Birthday Decorations Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ZATAYE is the best-performing happy birthday decorations brand in July 2026, moving 10,000 units across 1 ASIN for 13.5% of Top 10 volume. PHD CAKE follows with 9,000 units (12.2%), ahead of BOMSI on 9,000 units (12.2%).
Volume is spread across 10 brands, with the top three holding 37.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.98 to $5.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ZATAYE
1 ASIN in Top 10
13.5%
Units
10K
Revenue
$59.8K
Avg. price
$5.98
B0DLN1B4MJ
$5.98·★4.5·5.6K revs2 Pack Glitter Pink Backdrop, 3.28 FT x 7.05 FT Birthday Party Decorations, Laser Pink Fringe Curtains Foil Streamer Tinsel, Pink Curtains Photo Backdrop Happy Birthday Valentines Day Backdrop
Units sold10K
PHD CAKE
1 ASIN in Top 10
12.2%
Units
9K
Revenue
$53.5K
Avg. price
$5.98
B08X6LYL5V
$5.98·★4.8·6.7K revsPHD CAKE Gold Long Thin Metallic Birthday Candles, Cake Candles, Birthday Parties, Wedding Decorations, Party Candles, Cake Decorations
Units sold9K
BOMSI
1 ASIN in Top 10
12.2%
Units
9K
Revenue
$53.9K
Avg. price
$5.99
B0CKX7H63H
$5.99·★4.5·3.1K revsTinsel Foil Fringe Curtains Wavy Backdrop for Parties Sparkle Metallic Wavy Foil Fringe Backdrop Curtain for Party Decorations Photo Booth Props for Birthday Graduation Wedding
Units sold9K
Trending Happy Birthday Decorations Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CTZ7S1M3 booked 5K units at $9.99, with ▲ 25.0% MoM change. On the growth side, B0GD58MLJ7 leads positive momentum with ▲ 150.0% MoM growth on 2K units, with B0F2T82D51 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CTZ7S1M3
Fulmoon Older Wiser Hotter Banner Birthday sign, Champaign Gold | Funny Birthday Decorations for Women men 30th 40th 50th 60th 70th 80th Birthday Party Backdrop Gift
Price
$9.99
Rating
4.7
Reviews
2K
Latest month sales
B0GD58MLJ7
Atoden Birthday Girl Sash Glitter Headband Tiara Crown Sunglasses Pink Happy Birthday Decorations Party Favors Accessories for Adult Women Princess Outfits Gifts
Price
$12.99
Rating
4.7
Reviews
35
Latest month sales
B0F2T82D51
Navy Blue and Black Birthday Decorations for Men Happy Birthday Banner | Blue Black and Silver Confetti Balloons Happy Birthday Decorations for Men Boys Party Decor
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.3
Reviews
709
Latest month sales
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