Pastel Balloons Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Pastel Balloons sales on Amazon US totaled 51,200 units in July 2026 (▲ 2.2% vs. the prior month), generating an estimated $462,531 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.0% of unit volume and 43.5% of revenue, while a typical listing is priced at $9.31. The keyword itself pulled 31,526 Amazon queries over the same period (▲ 14.5% MoM).

Zooming out to the 12-month window ending July 2026, the pastel balloons Top 50 moved 451,350 units and $3,939,627 in cumulative sales — an average of 37,613 units and $328,302 per month. Monthly throughput topped out at 51,200 units in July 2026 and dipped to 20,750 in December 2025, leaving the latest reading 47.3% higher than August 2025.

451.4KTotal units sold · Last 12 months
$3.9MTotal revenue · Last 12 months
31.5K▲ 14.5% MoM
Monthly search volume
$9.31Avg. price · July 2026

Pastel Balloons Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales34.8K
Revenue$298.4K

2025/09

Sales33.6K
Revenue$284.8K

2025/10

Sales36K
Revenue$304.9K

2025/11

Sales28.8K
Revenue$241.8K

2025/12

Sales20.8K
Revenue$178.9K

2026/01

Sales31K
Revenue$267.5K

2026/02

Sales39.6K
Revenue$335.7K

2026/03

Sales46.4K
Revenue$403.6K

2026/04

Sales48K
Revenue$421.8K

2026/05

Sales31.1K
Revenue$280.4K

2026/06

Sales50.1K
Revenue$459.2K
51.2K

2026/07

Sales51.2K
Revenue$462.5K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

51.2K

▲ 2.2% MoM

Monthly Revenue 2026/07

$462.5K

▲ 0.7% MoM

Top 10 Market Share 2026/07

43.0%

See the Top 10 ASINs driving 43.0% of sales

Pastel Balloons Market Share & Sales Concentration on Amazon US — July 2026

The most-sold pastel balloons listing on Amazon US in July 2026 is ASIN B09MLWRTY2 (Brand: KAWKALSH), which sold 3,000 units at $9.99 apiece — equal to 5.9% of every unit tracked in this report.

The Top 10 ASINs account for 22,000 units and $200,980 in July 2026 — 43.0% of unit volume and 43.5% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Pastel Balloons' on Amazon

July 2026
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43.0% Volume Share 22K units sold
43.5% Revenue Share $201K estimated
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Top 5 Volume Share breakdown

B09MLWRTY2 5.9%
B0C74HL197 5.9%
B08FTLNBZ1 3.9%
B08M39RSQ5 3.9%
B0BDQKV6D6 3.9%
Others 76.6%
#1
Rainbow Balloon Arch Kit 111Pcs 18 12 5 Inch Latex Colorful Party Balloons Garland for Birthday Baby Shower Wedding Engagement Anniversary Christmas Party Decorations

B09MLWRTY2

Rainbow Balloon Arch Kit 111Pcs 18 12 5 Inch Latex Colorful Party Balloons Garland for Birthday Baby Shower Wedding Engagement Anniversary Christmas Party Decorations

$9.99· 4.4·3.8K reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$29K

latest month

Monthly Trend

12-month trend

#2
40Inch Pastel Pink Number 1 Balloon for Girl 1st First Birthday Decorations | Giant Pastel Light Pink Helium Foil Number 0-9 Balloons for Sweet One 16th Princess Baby Shower Women Anniversary Party

B0C74HL197

40Inch Pastel Pink Number 1 Balloon for Girl 1st First Birthday Decorations | Giant Pastel Light Pink Helium Foil Number 0-9 Balloons for Sweet One 16th Princess Baby Shower Women Anniversary Party

$5.99· 4.1·5.8K reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$18K

latest month

Monthly Trend

12-month trend

#3
100 Pack 12 Inch Bright Chrome Metallic Latex Helium Birthday Balloons | Perfect for colorful birthday parties, weddings, baby showers, Christmas and DIY balloon arch decorations

B08FTLNBZ1

100 Pack 12 Inch Bright Chrome Metallic Latex Helium Birthday Balloons | Perfect for colorful birthday parties, weddings, baby showers, Christmas and DIY balloon arch decorations

$9.98· 4.4·4.1K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$19.3K

latest month

Monthly Trend

12-month trend

#4
LXZFCRG Long Balloons with Pump, Premium Latex Twisting Balloons animal kit, Birthday Gifts for Girls and Boys Arts and Crafts Pastel Color 100Pcs

B08M39RSQ5

LXZFCRG Long Balloons with Pump, Premium Latex Twisting Balloons animal kit, Birthday Gifts for Girls and Boys Arts and Crafts Pastel Color 100Pcs

$9.99· 4.2·4.9K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$20K

latest month

Monthly Trend

12-month trend

#5
PartyWoo Light Blue Balloons 140pcs Baby Pastel Sky Aqua Blue Color | Different Sizes of 18 12 10 5 Inch Balloons for Birthday Gender Reveal Graduation Bachelorette Boy Party Decorations Blue-Y4

B0BDQKV6D6

PartyWoo Light Blue Balloons 140pcs Baby Pastel Sky Aqua Blue Color | Different Sizes of 18 12 10 5 Inch Balloons for Birthday Gender Reveal Graduation Bachelorette Boy Party Decorations Blue-Y4

$8.99· 4.5·9.5K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$19.1K

latest month

Monthly Trend

12-month trend

#6
PartyWoo Light Pink Balloons 140 pcs Different Sizes of 18 12 10 5 Inch Pastel Baby Pale Pink Balloon Arch Kit Garland for Baby Shower Valentine's Day Princess Birthday Party Decorations Pink-Q05 | 18 12 10 5 Inch Balloons for Baby Shower Gender Reveal Birthday Princess Baby Wedding Girl Party Decorations Pink-Q05

B0BDQY9FQ5

PartyWoo Light Pink Balloons 140 pcs Different Sizes of 18 12 10 5 Inch Pastel Baby Pale Pink Balloon Arch Kit Garland for Baby Shower Valentine's Day Princess Birthday Party Decorations Pink-Q05 | 18 12 10 5 Inch Balloons for Baby Shower Gender Reveal Birthday Princess Baby Wedding Girl Party Decorations Pink-Q05

$9.99· 4.5·9.5K reviews
Monthly Sales

2K

▼ 33.3%

vs. prior month

Revenue

$20K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Pastel Balloons Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

PartyWoo is the best-performing pastel balloons brand in July 2026, moving 4,000 units across 2 ASINs for 18.2% of Top 10 volume. KAWKALSH follows with 3,000 units (13.6%), ahead of Lingqiang on 3,000 units (13.6%).

Volume is spread across 9 brands, with the top three holding 45.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $9.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

18.2%
13.6%
13.6%
54.5%
PartyWoo
KAWKALSH
Lingqiang
Other brands
1

PartyWoo

2 ASINs in Top 10

18.2%

Units

4K

Revenue

$39.1K

Avg. price

$9.49

  • PartyWoo Light Blue Balloons 140pcs Baby Pastel Sky Aqua Blue Color | Different Sizes of 18 12 10 5 Inch Balloons for Birthday Gender Reveal Graduation Bachelorette Boy Party Decorations Blue-Y4

    B0BDQKV6D6

    $8.99·4.5·9.5K revs

    PartyWoo Light Blue Balloons 140pcs Baby Pastel Sky Aqua Blue Color | Different Sizes of 18 12 10 5 Inch Balloons for Birthday Gender Reveal Graduation Bachelorette Boy Party Decorations Blue-Y4

    Units sold2K
  • PartyWoo Light Pink Balloons 140 pcs Different Sizes of 18 12 10 5 Inch Pastel Baby Pale Pink Balloon Arch Kit Garland for Baby Shower Valentine's Day Princess Birthday Party Decorations Pink-Q05 | 18 12 10 5 Inch Balloons for Baby Shower Gender Reveal Birthday Princess Baby Wedding Girl Party Decorations Pink-Q05

    B0BDQY9FQ5

    $9.99·4.5·9.5K revs

    PartyWoo Light Pink Balloons 140 pcs Different Sizes of 18 12 10 5 Inch Pastel Baby Pale Pink Balloon Arch Kit Garland for Baby Shower Valentine's Day Princess Birthday Party Decorations Pink-Q05 | 18 12 10 5 Inch Balloons for Baby Shower Gender Reveal Birthday Princess Baby Wedding Girl Party Decorations Pink-Q05

    Units sold2K
2

KAWKALSH

1 ASIN in Top 10

13.6%

Units

3K

Revenue

$29K

Avg. price

$9.99

  • Rainbow Balloon Arch Kit 111Pcs 18 12 5 Inch Latex Colorful Party Balloons Garland for Birthday Baby Shower Wedding Engagement Anniversary Christmas Party Decorations

    B09MLWRTY2

    $9.99·4.4·3.8K revs

    Rainbow Balloon Arch Kit 111Pcs 18 12 5 Inch Latex Colorful Party Balloons Garland for Birthday Baby Shower Wedding Engagement Anniversary Christmas Party Decorations

    Units sold3K
3

Lingqiang

1 ASIN in Top 10

13.6%

Units

3K

Revenue

$18K

Avg. price

$5.99

  • 40Inch Pastel Pink Number 1 Balloon for Girl 1st First Birthday Decorations | Giant Pastel Light Pink Helium Foil Number 0-9 Balloons for Sweet One 16th Princess Baby Shower Women Anniversary Party

    B0C74HL197

    $5.99·4.1·5.8K revs

    40Inch Pastel Pink Number 1 Balloon for Girl 1st First Birthday Decorations | Giant Pastel Light Pink Helium Foil Number 0-9 Balloons for Sweet One 16th Princess Baby Shower Women Anniversary Party

    Units sold3K

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