Layrite Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Layrite sales on Amazon US totaled 179,100 units in July 2026 (▼ 12.1% vs. the prior month), generating an estimated $3,578,197 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.5% of unit volume and 56.5% of revenue, while a typical listing is priced at $22.73. The keyword itself pulled 18,892 Amazon queries over the same period (▲ 8.3% MoM).
Zooming out to the 12-month window ending July 2026, the layrite Top 50 moved 2,165,600 units and $41,407,161 in cumulative sales — an average of 180,467 units and $3,450,597 per month. Monthly throughput topped out at 205,300 units in December 2025 and dipped to 122,400 in May 2026, leaving the latest reading 0.2% lower than August 2025.
Layrite Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
179.1K
▼ 12.1% MoM
Monthly Revenue 2026/07
$3.6M
▼ 13.8% MoM
Top 10 Market Share 2026/07
62.5%
Layrite Market Share & Sales Concentration on Amazon US — July 2026
The most-sold layrite listing on Amazon US in July 2026 is ASIN B08SNSSTPZ (Brand: L3), which sold 40,000 units at $9.66 apiece — equal to 22.3% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 112,000 units and $2,020,970 in July 2026 — 62.5% of unit volume and 56.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Layrite' on Amazon
July 2026
Is 62.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08SNSSTPZ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
40K
▲ 0.0%vs. prior month
$388K
latest month
12-month trend
B0065JCV84
Suavecito Pomade Original Hold For Men 4 oz, 1 Pack - Medium Shine Water Based Wax Like Flake Free Hair Gel - Easy To Wash Out - All Day Hold For All Hairstyles
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B08DBHTXGW
STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
10K
▼ 50.0%vs. prior month
$249.5K
latest month
12-month trend
B01GIW9842
Layrite Natural Matte Cream, Basic, White, Mild Cream Soda, 4.25 Ounce
9K
▲ 0.0%vs. prior month
$220.5K
latest month
12-month trend
B0CP2WC2VK
Highland Glacial Cream - Hair Styling Cream- Smooths, Hydrates, De-Frizzes, Texturizes & Defines - Low Hold Matte Finish for All Hair Types - Natural Ingredients that Boost Hair & Scalp Health- 2.5 oz
8K
▼ 20.0%vs. prior month
$239.9K
latest month
12-month trend
7178679743
Hanz de Fuko Claymation – Premium Men’s Hair Styling Clay for a Super High Hold, Matte Finish – Clay & Wax Hybrid, Ideal Texture Product for Straight, Wavy and Thick Hair Types – 2 oz, Travel Size
7K
▼ 30.0%vs. prior month
$196K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Layrite Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L3 is the best-performing layrite brand in July 2026, moving 40,000 units across 1 ASIN for 35.7% of Top 10 volume. Suavecito Pomade follows with 10,000 units (8.9%), ahead of STMNT on 10,000 units (8.9%).
Volume is spread across 10 brands, with the top three holding 53.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.66 to $24.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L3
1 ASIN in Top 10
35.7%
Units
40K
Revenue
$388K
Avg. price
$9.66
B08SNSSTPZ
$9.66·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
Units sold40K
Suavecito Pomade
1 ASIN in Top 10
8.9%
Units
10K
Revenue
$149.9K
Avg. price
$14.99
B0065JCV84
$14.99·★4.7·28.4K revsSuavecito Pomade Original Hold For Men 4 oz, 1 Pack - Medium Shine Water Based Wax Like Flake Free Hair Gel - Easy To Wash Out - All Day Hold For All Hairstyles
Units sold10K
STMNT
1 ASIN in Top 10
8.9%
Units
10K
Revenue
$249.5K
Avg. price
$24.95
B08DBHTXGW
$24.95·★4.5·3K revsSTMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
Units sold10K
Trending Layrite Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DLJJMY9D booked 7K units at $25.00, with ▲ 40.0% MoM change. On the growth side, B01LXGGO5E leads positive momentum with ▲ 150.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DLJJMY9D
BASED Pomade for Men, Quality Hair Care with Medium Hold, Natural Shine & Fragrance, Easy to Apply & Great for All Hair Types, Hydrating and Nourishing Pomade (3 Oz Pack of 1)
Price
$25.00
Rating
4.4
Reviews
651
Latest month sales
B0FY8299DH
Cremo Texture Paste Hair Styling Products for Men, 3.4 oz | Volumizing mens hair paste, Strong texturizing hold, Subtle low shine finish, Versatile dry or damp application, Barber grade
Price
$9.97
Rating
4.4
Reviews
7.3K
Latest month sales
B01LXGGO5E
Layrite Cement Hair Clay, 4.25 Ounce
Unlock to view ASIN details and product titles
Price
$27.00
Rating
4.6
Reviews
7.1K
Latest month sales
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