Doux Mousse Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Doux Mousse sales on Amazon US totaled 221,400 units in July 2026 (▼ 14.2% vs. the prior month), generating an estimated $3,098,236 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.8% of unit volume and 45.9% of revenue, while a typical listing is priced at $16.38. The keyword itself pulled 27,928 Amazon queries over the same period (▲ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the doux mousse Top 50 moved 2,344,050 units and $31,639,919 in cumulative sales — an average of 195,338 units and $2,636,660 per month. Monthly throughput topped out at 258,000 units in June 2026 and dipped to 131,100 in May 2026, leaving the latest reading 7.3% higher than August 2025.
Doux Mousse Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
221.4K
▼ 14.2% MoM
Monthly Revenue 2026/07
$3.1M
▼ 10.8% MoM
Top 10 Market Share 2026/07
57.8%
Doux Mousse Market Share & Sales Concentration on Amazon US — July 2026
The most-sold doux mousse listing on Amazon US in July 2026 is ASIN B000TG63EW (Brand: Lottabody), which sold 50,000 units at $4.22 apiece — equal to 22.6% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 128,000 units and $1,421,930 in July 2026 — 57.8% of unit volume and 45.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Doux Mousse' on Amazon
July 2026
Is 57.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000TG63EW
Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
50K
▼ 16.7%vs. prior month
$217K
latest month
12-month trend
B07NQCBRK3
SHEA MOISTURE Sheamoisture Coconut & Hibiscus Frizz-free Curl Mousse - 7.5 Fl Oz, 7.5 Oz (290612 ) | Curl enhancing mousse with Coconut Oil, Neem Oil & Silk Protein to instantly hydrate, reduce frizz, and add shine.
10K
▼ 50.0%vs. prior month
$100.5K
latest month
12-month trend
B0947674MT
Douxo S3 PYO Medicated Dog Shampoo with 3% Chlorhexidine for Dogs – Antibacterial & Antiseptic Yeast Infection Treatment For Dogs & Cats, Clinically Proven, 6.7 fl oz | Antibacterial & Antiseptic Yeast Infection Treatment For Dogs & Cats, Clinically Proven, 6.7 fl oz
10K
▲ 0.0%vs. prior month
$220K
latest month
12-month trend
B094783CJ9
Douxo S3 PYO Medicated Dog Mousse - Bacterial & Yeast Infection Treatment | Chlorhexidine for Dogs; Waterless Shampoo, Antibacterial & Antiseptic, for Dogs Only, Clinically Proven, 5 fl oz
10K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B0B995XZ6T
Herbal Essences Curl Boosting Mousse, Frizz Control for Curly & Wavy Hair, Long-Lasting Hold with Berry Scent, Paraben & Dye-Free, Cruelty-Free, 6.8 Fl Oz Each, 3 Pack
9K
▲ 0.0%vs. prior month
$127.9K
latest month
12-month trend
B000JEAYT4
Garnier Fructis Curl Construct Creation Mousse, Curl Activator Provides Frizz Control, Long-Lasting Hold, and No Weigh-Down for Curly, Wavy, and Coily Hair, 6.8 oz (Packaging May Vary)
8K
▼ 20.0%vs. prior month
$34.7K
latest month
12-month trend
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Best Doux Mousse Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lottabody is the best-performing doux mousse brand in July 2026, moving 50,000 units across 1 ASIN for 39.1% of Top 10 volume. Douxo follows with 18,000 units (14.1%), ahead of The Doux on 15,000 units (11.7%).
With 8 brands splitting the Top 10 and 64.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.22 to $25.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lottabody
1 ASIN in Top 10
39.1%
Units
50K
Revenue
$217K
Avg. price
$4.22
B000TG63EW
$4.22·★4.6·68.6K revsLottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
Units sold50K
Douxo
2 ASINs in Top 10
14.1%
Units
18K
Revenue
$411.9K
Avg. price
$25.49
B0947674MT
$25.99·★4.7·8.2K revsDouxo S3 PYO Medicated Dog Shampoo with 3% Chlorhexidine for Dogs – Antibacterial & Antiseptic Yeast Infection Treatment For Dogs & Cats, Clinically Proven, 6.7 fl oz | Antibacterial & Antiseptic Yeast Infection Treatment For Dogs & Cats, Clinically Proven, 6.7 fl oz
Units sold10KB09478KGJZ
$24.99·★4.6·4.1K revsDouxo S3 Calm Dog Shampoo for Itchy Skin Relief, Dog Shampoo for Allergies and Itching, Soothes Itchy, Irritated or Allergic Skin For Dogs and Cats, 6.7 fl oz | Dog Shampoo for Allergies and Itching, Soothes Itchy, Irritated or Allergic Skin For Dogs and Cats, 6.7 fl oz
Units sold8K
The Doux
2 ASINs in Top 10
11.7%
Units
15K
Revenue
$210K
Avg. price
$13.98
B0C94X21WY
$14.99·★4.5·1.8K revsThe Doux CRAZYSEXYCURL Honey Setting Foam, Styling Mousse, 7 oz | Aloe & Silk Amino Acids for moisture, Frizz Control & Moisture, For All Curl Types, Alcohol-Free
Units sold8KB0C94VZPRX
$12.97·★4.4·1.9K revsThe Doux BIG POPPA Curl Defining Gel, Frizz Control Soft Hold Gel, 12 oz | Infused with Babassu Oil for Long-Lasting Shine, Crunch Free Flex Hold, For Coils, Waves & Curls, Alcohol-Free
Units sold7K
Trending Doux Mousse Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B003Y5FHAQ booked 8K units at $5.74, with ▲ 14.3% MoM change. On the growth side, B079F4YNMS leads positive momentum with ▲ 566.7% MoM growth on 2K units, with B0CXFDQZKF close behind at ▲ 300.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003Y5FHAQ
Creme of Nature Style & Shine Foaming Mousse, Defines Curls & Controls Frizz, Moisturizes Hair while Adding Shine with Argan Oil from Morocco, 7 fl oz
Price
$5.74
Rating
4.6
Reviews
7.7K
Latest month sales
B079F4YNMS
The Doux MOUSSE DEF Texture Foam, Multi-Use Styling Mousse, 7 oz | Styles, Conditions, Defines & Volumizes with Brilliant Shine, For All Curl Types & Textures, Non-Flaking Formula
Price
$14.97
Rating
4.6
Reviews
3.6K
Latest month sales
B0CXFDQZKF
The Doux DEAR MAMA Moisture Milk, Leave-In Conditioner & Detangler, 8 oz | Infused with Aloe & Pineapple to Hydrate, Refresh & Deeply Condition Curls, For Natural Hair Care, Silicone-Free
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.5
Reviews
209
Latest month sales
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