Lava Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lava Soap sales on Amazon US totaled 201,800 units in July 2026 (▼ 8.6% vs. the prior month), generating an estimated $3,323,801 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.4% of unit volume and 60.6% of revenue, while a typical listing is priced at $17.09. The keyword itself pulled 17,519 Amazon queries over the same period (▲ 0.8% MoM).
Zooming out to the 12-month window ending July 2026, the lava soap Top 50 moved 2,006,150 units and $33,311,540 in cumulative sales — an average of 167,179 units and $2,775,962 per month. Monthly throughput topped out at 220,700 units in June 2026 and dipped to 123,300 in May 2026, leaving the latest reading 35.4% higher than August 2025.
Lava Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
201.8K
▼ 8.6% MoM
Monthly Revenue 2026/07
$3.3M
▼ 10.8% MoM
Top 10 Market Share 2026/07
64.4%
Lava Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lava soap listing on Amazon US in July 2026 is ASIN B09MFMCTRK (Brand: VALITIC), which sold 50,000 units at $15.49 apiece — equal to 24.8% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $2,015,310 in July 2026 — 64.4% of unit volume and 60.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lava Soap' on Amazon
July 2026
Is 64.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B0DP37D91R
Mirai Clinical Persimmon Soap for Old People Smell,Nonenal® Odor Eliminator | Japanese Persimmon Soap, Natural Body Odor Soap, Green Tea Extract, Deodorizing Bar for Men, Women, Gentle for All Skin Types
10K
▲ 0.0%vs. prior month
$167.1K
latest month
12-month trend
B000HBNTX2
Fast Orange 25219 Pumice Lotion, Heavy Duty Hand Cleaner, Natural Citrus Scent, Waterless Cleaner for Mechanics, Strong Grease Fighter, 1 Gallon
10K
▲ 0.0%vs. prior month
$127.7K
latest month
12-month trend
B0026IJF96
Dove Gentle Exfoliating Beauty Bar Soap , Renewing 8 Count 3.75 oz | For exfoliating care, Helps smooth dull skin, With plant-based cleansers, Sulfate-free
10K
▲ 0.0%vs. prior month
$128.7K
latest month
12-month trend
B00UZX8V0S
Mirai Clinical Persimmon Body Wash for Old People Smell, Nonenal® Solution | Moisturising Body Wash for Strong Body Odor, Japanese Persimmon and Green Tea Extracts, For Men and Women, 9.29 Fl oz
10K
▲ 0.0%vs. prior month
$216.6K
latest month
12-month trend
B0B2X2L8G8
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 3 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
10K
▲ 0.0%vs. prior month
$158.1K
latest month
12-month trend
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Best Lava Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
VALITIC is the best-performing lava soap brand in July 2026, moving 60,000 units across 2 ASINs for 46.2% of Top 10 volume. Mirai follows with 20,000 units (15.4%), ahead of Fast Orange on 10,000 units (7.7%).
With 8 brands splitting the Top 10 and 69.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.77 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
VALITIC
2 ASINs in Top 10
46.2%
Units
60K
Revenue
$856.6K
Avg. price
$13.73
B09MFMCTRK
$15.49·★4.2·48.2K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50KB0B2X2L8G8
$11.96·★4.3·10.6K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 3 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold10K
Mirai
2 ASINs in Top 10
15.4%
Units
20K
Revenue
$383.7K
Avg. price
$22.99
B0DP37D91R
$17.03·★4.3·2.3K revsMirai Clinical Persimmon Soap for Old People Smell,Nonenal® Odor Eliminator | Japanese Persimmon Soap, Natural Body Odor Soap, Green Tea Extract, Deodorizing Bar for Men, Women, Gentle for All Skin Types
Units sold10KB00UZX8V0S
$28.95·★4.5·2.6K revsMirai Clinical Persimmon Body Wash for Old People Smell, Nonenal® Solution | Moisturising Body Wash for Strong Body Odor, Japanese Persimmon and Green Tea Extracts, For Men and Women, 9.29 Fl oz
Units sold10K
Fast Orange
1 ASIN in Top 10
7.7%
Units
10K
Revenue
$127.7K
Avg. price
$12.77
B000HBNTX2
$12.77·★4.8·8.1K revsFast Orange 25219 Pumice Lotion, Heavy Duty Hand Cleaner, Natural Citrus Scent, Waterless Cleaner for Mechanics, Strong Grease Fighter, 1 Gallon
Units sold10K
Trending Lava Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D827ZY5Y booked 7K units at $11.99, with ▲ 16.7% MoM change. On the growth side, B001ET725W leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0001TSIVI close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D827ZY5Y
Kitsch Kojic Acid Soap – Turmeric Soap Bar – Made in USA, 4 oz | Brightening & Hydrating Body Wash & Face Wash for Dark Spots – with Hyaluronic Acid & Shea Butter for a Natural Glow
Price
$11.99
Rating
4.4
Reviews
10.3K
Latest month sales
B001ET725W
Dr. Bronner's Lavender Pure-Castile Liquid Soap, Hand Soap, 32 oz 2-Pack | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
Price
$29.99
Rating
4.7
Reviews
29.5K
Latest month sales
B0001TSIVI
Dr. Bronner's Pure-Castile Soap Bar, Lavender, 5 oz, 1-Pack | Vegan Formula, Calming Aroma, Shower Routine, Bath Use, Face Cleanser, Hand Care, Organic Oils, Daily Personal Care
Unlock to view ASIN details and product titles
Price
$5.19
Rating
4.7
Reviews
11.8K
Latest month sales
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