Aveeno Daily Moisturizing Cream Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aveeno Daily Moisturizing Cream sales on Amazon US totaled 651,000 units in July 2026 (▼ 24.6% vs. the prior month), generating an estimated $10,886,990 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.8% of unit volume and 57.2% of revenue, while a typical listing is priced at $15.77. The keyword itself pulled 32,061 Amazon queries over the same period (▼ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the aveeno daily moisturizing cream Top 50 moved 7,960,500 units and $130,931,153 in cumulative sales — an average of 663,375 units and $10,910,929 per month. Monthly throughput topped out at 863,000 units in June 2026 and dipped to 392,000 in May 2026, leaving the latest reading 20.1% higher than August 2025.
Aveeno Daily Moisturizing Cream Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
651K
▼ 24.6% MoM
Monthly Revenue 2026/07
$10.9M
▼ 24.6% MoM
Top 10 Market Share 2026/07
53.8%
Aveeno Daily Moisturizing Cream Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aveeno daily moisturizing cream listing on Amazon US in July 2026 is ASIN B00TTD9BRC (Brand: CeraVe), which sold 70,000 units at $18.96 apiece — equal to 10.8% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $6,231,500 in July 2026 — 53.8% of unit volume and 57.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aveeno Daily Moisturizing Cream' on Amazon
July 2026
Is 53.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00TTD9BRC
CeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0FKGJYFC8
Dr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B000YJ2SLG
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
30K
▲ 0.0%vs. prior month
$438.3K
latest month
12-month trend
B001459IEE
Aveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
30K
▼ 50.0%vs. prior month
$297K
latest month
12-month trend
B099N2SLT9
Cetaphil Moisturizing Face & Body Lotion, Sensitive Skin, 20oz | Fragrance-Free, Hypoallergenic, Non-Comedogenic, Hydrates Dry Sensitive Skin, Dermatologist Recommended, Large 20 Oz
30K
▼ 25.0%vs. prior month
$456.9K
latest month
12-month trend
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Best Aveeno Daily Moisturizing Cream Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing aveeno daily moisturizing cream brand in July 2026, moving 120,000 units across 3 ASINs for 34.3% of Top 10 volume. Aveeno follows with 60,000 units (17.1%), ahead of Dr.Althea on 50,000 units (14.3%).
With 6 brands splitting the Top 10 and 65.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.29 to $27.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
3 ASINs in Top 10
34.3%
Units
120K
Revenue
$2M
Avg. price
$16.07
B00TTD9BRC
$18.96·★4.7·147.8K revsCeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
Units sold70KB000YJ2SLG
$14.97·★4.7·150.3K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold30KB077TQR6ZW
$14.28·★4.7·16.5K revsCeraVe Ultra-Light Moisturizing Lotion SPF 30, Sunscreen for Face, 1.7oz | Skin Care, Face Moisturizer, Hyaluronic Acid, Sunscreen Lotion, Facial Moisturizer, Oil Free, Matte Finish, Ceramides
Units sold20K
Aveeno
2 ASINs in Top 10
17.1%
Units
60K
Revenue
$686.1K
Avg. price
$11.29
B001459IEE
$9.62·★4.8·58.9K revsAveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
Units sold30KB01MT3PG83
$12.97·★4.7·13.2K revsAveeno Daily Moisturizing Body Wash for Normal to Dry Skin, Sensitive Formula with Prebiotic Oat, Gently Cleanses Dry Skin, Lightly Scented Body Wash for Women and Men, Value Size 33 fl. Oz
Units sold30K
Dr.Althea
1 ASIN in Top 10
14.3%
Units
50K
Revenue
$1.3M
Avg. price
$27.00
B0FKGJYFC8
$27.00·★4.6·21.1K revsDr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
Units sold50K
Trending Aveeno Daily Moisturizing Cream Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B077TQR6ZW booked 20K units at $14.28, with ▲ 0.0% MoM change. On the growth side, B09VVBFF1R leads positive momentum with ▲ 16.7% MoM growth on 7K units, with B0030UF6EW close behind at ▲ 14.3% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B077TQR6ZW
CeraVe Ultra-Light Moisturizing Lotion SPF 30, Sunscreen for Face, 1.7oz | Skin Care, Face Moisturizer, Hyaluronic Acid, Sunscreen Lotion, Facial Moisturizer, Oil Free, Matte Finish, Ceramides
Price
$14.28
Rating
4.7
Reviews
16.5K
Latest month sales
B09VVBFF1R
Aveeno Daily Moisturizing Face Lotion, Fragrance-Free, 5 oz | Soothing Prebiotic Oat, Lightweight Non-Greasy Facial Moisturizer, Normal to Dry, Sensitive Skin, 24-Hour Moisture
Price
$8.39
Rating
4.6
Reviews
4.2K
Latest month sales
B0030UF6EW
Aveeno Baby Daily Moisture Body Lotion, Fragrance Free, 18 fl. oz | Prebiotic Oatmeal Baby Lotion, Deeply Moisturizes Sensitive Skin, Hypoallergenic, No Added Parabens
Unlock to view ASIN details and product titles
Price
$12.62
Rating
4.8
Reviews
23K
Latest month sales
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