Laundry Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Laundry sales on Amazon US totaled 1,557,000 units in July 2026 (▼ 17.9% vs. the prior month), generating an estimated $23,390,190 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.4% of unit volume and 40.0% of revenue, while a typical listing is priced at $15.68. The keyword itself pulled 45,382 Amazon queries over the same period (▼ 15.4% MoM).
Zooming out to the 12-month window ending July 2026, the laundry Top 50 moved 16,533,750 units and $252,524,766 in cumulative sales — an average of 1,377,813 units and $21,043,731 per month. Monthly throughput topped out at 1,896,000 units in June 2026 and dipped to 858,000 in May 2026, leaving the latest reading 18.5% higher than August 2025.
Laundry Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.6M
▼ 17.9% MoM
Monthly Revenue 2026/07
$23.4M
▼ 19.2% MoM
Top 10 Market Share 2026/07
42.4%
Laundry Market Share & Sales Concentration on Amazon US — July 2026
The most-sold laundry listing on Amazon US in July 2026 is ASIN B01BUNHFAS (Brand: OxiClean), which sold 100,000 units at $11.78 apiece — equal to 6.4% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 660,000 units and $9,364,800 in July 2026 — 42.4% of unit volume and 40.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Laundry' on Amazon
July 2026
Is 42.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0BJMV9BXJ
Tide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatible, Spring Meadow Scent
70K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B0029XNTEU
Church & Dwight Co 03020 Arm & Hammer Super Washing Soda
70K
▲ 0.0%vs. prior month
$242.9K
latest month
12-month trend
B085V5PPP8
Tide Laundry Detergent Liquid, Original Scent, 64 Loads, 80 FL OZ, Works on 100% of Common Stains, Laundry Soap, Liquid Laundry Detergent
70K
▲ 16.7%vs. prior month
$907.9K
latest month
12-month trend
B00IA9QTAI
OxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
60K
▲ 0.0%vs. prior month
$664.8K
latest month
12-month trend
B0BNWCTNYN
Tide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
60K
▼ 40.0%vs. prior month
$1.2M
latest month
12-month trend
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Best Laundry Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tide is the best-performing laundry brand in July 2026, moving 200,000 units across 3 ASINs for 30.3% of Top 10 volume. OxiClean follows with 160,000 units (24.2%), ahead of Downy on 120,000 units (18.2%).
With 6 brands splitting the Top 10 and 72.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.79 to $18.53, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tide
3 ASINs in Top 10
30.3%
Units
200K
Revenue
$4M
Avg. price
$18.53
B0BJMV9BXJ
$24.67·★4.8·277K revsTide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatible, Spring Meadow Scent
Units sold70KB085V5PPP8
$12.97·★4.8·72.2K revsTide Laundry Detergent Liquid, Original Scent, 64 Loads, 80 FL OZ, Works on 100% of Common Stains, Laundry Soap, Liquid Laundry Detergent
Units sold70KB0BNWCTNYN
$17.94·★4.8·72.2K revsTide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
Units sold60K
OxiClean
2 ASINs in Top 10
24.2%
Units
160K
Revenue
$1.7M
Avg. price
$11.79
B01BUNHFAS
$11.78·★4.8·47.8K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100KB00IA9QTAI
$11.79·★4.7·46.3K revsOxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
Units sold60K
Downy
2 ASINs in Top 10
18.2%
Units
120K
Revenue
$1.7M
Avg. price
$14.47
B0FGDT2PWW
$15.97·★4.8·5.8K revsDowny Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
Units sold60KB0C8XBKZYG
$12.97·★4.8·38K revsDowny Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
Units sold60K
Trending Laundry Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00IA9QTAI booked 60K units at $11.79, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00IA9QTAI
OxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
Price
$11.79
Rating
4.7
Reviews
46.3K
Latest month sales
B0C8XBKZYG
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
Price
$12.97
Rating
4.8
Reviews
38K
Latest month sales
B0CJH9DRM6
Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder, Natural Deodorizer with Bio Active Enzymes, Detergent Additive Eliminator for Sweat, Oil, Blood - 64 Loads
Unlock to view ASIN details and product titles
Price
$16.11
Rating
4.6
Reviews
7.4K
Latest month sales
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