Dryer Balls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Dryer Balls sales on Amazon US totaled 86,500 units in July 2026 (▼ 16.6% vs. the prior month), generating an estimated $1,032,677 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.8% of unit volume and 71.0% of revenue, while a typical listing is priced at $13.02. The keyword itself pulled 215,259 Amazon queries over the same period (▲ 20.6% MoM).

Zooming out to the 12-month window ending July 2026, the dryer balls Top 50 moved 1,164,400 units and $14,400,996 in cumulative sales — an average of 97,033 units and $1,200,083 per month. Monthly throughput topped out at 131,400 units in January 2026 and dipped to 45,750 in May 2026, leaving the latest reading 10.2% higher than August 2025.

1.2MTotal units sold · Last 12 months
$14.4MTotal revenue · Last 12 months
215.3K▲ 20.6% MoM
Monthly search volume
$13.02Avg. price · July 2026

Dryer Balls Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales78.5K
Revenue$950.4K

2025/09

Sales79.5K
Revenue$965.6K

2025/10

Sales86.3K
Revenue$1.1M

2025/11

Sales115.1K
Revenue$1.4M

2025/12

Sales118.1K
Revenue$1.5M

2026/01

Sales131.4K
Revenue$1.7M

2026/02

Sales119.7K
Revenue$1.5M

2026/03

Sales99.8K
Revenue$1.2M

2026/04

Sales100K
Revenue$1.2M

2026/05

Sales45.8K
Revenue$563.1K

2026/06

Sales103.7K
Revenue$1.3M
86.5K

2026/07

Sales86.5K
Revenue$1M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

86.5K

▼ 16.6% MoM

Monthly Revenue 2026/07

$1M

▼ 19.7% MoM

Top 10 Market Share 2026/07

72.8%

See the Top 10 ASINs driving 72.8% of sales

Dryer Balls Market Share & Sales Concentration on Amazon US — July 2026

The most-sold dryer balls listing on Amazon US in July 2026 is ASIN B014WOWNAY (Brand: Handy Laundry), which sold 20,000 units at $12.99 apiece — equal to 23.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 63,000 units and $733,230 in July 2026 — 72.8% of unit volume and 71.0% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Dryer Balls' on Amazon

July 2026
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72.8% Volume Share 63K units sold
71.0% Revenue Share $733.2K estimated
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Top 5 Volume Share breakdown

B014WOWNAY 23.1%
B06ZYN7LLK 11.6%
B08P3TWBK1 11.6%
B0CCSKZ7HR 10.4%
B00GA9P5P0 3.5%
Others 39.9%
#1
Handy Laundry Wool Dryer Balls 6-Pack, Reusable Natural Fabric Softener | Reusable Wool Dryer Balls, Natural Fabric Softener, Reduces Wrinkles, Alternative to Liquid Softener

B014WOWNAY

Handy Laundry Wool Dryer Balls 6-Pack, Reusable Natural Fabric Softener | Reusable Wool Dryer Balls, Natural Fabric Softener, Reduces Wrinkles, Alternative to Liquid Softener

$12.99· 4.6·95.4K reviews
Monthly Sales

20K

▼ 33.3%

vs. prior month

Revenue

$259.8K

latest month

Monthly Trend

12-month trend

#2
Budieggs Wool Dryer Balls XL 6-Pack, 100% New Zealand Wool Handmade | Chemical-Free Natural Fabric Softener Reusable, Reduces Wrinkles, Tangling, Drying time & Static Cling, Lasts 1000+ Loads

B06ZYN7LLK

Budieggs Wool Dryer Balls XL 6-Pack, 100% New Zealand Wool Handmade | Chemical-Free Natural Fabric Softener Reusable, Reduces Wrinkles, Tangling, Drying time & Static Cling, Lasts 1000+ Loads

$9.97· 4.7·17.2K reviews
Monthly Sales

10K

▲ 11.1%

vs. prior month

Revenue

$99.7K

latest month

Monthly Trend

12-month trend

#3
Handy Laundry Wool Dryer Balls 4-Pack, Reusable Natural Fabric Softener | Reusable Wool Dryer Balls, Natural Fabric Softener, Reduces Wrinkles, Alternative to Liquid Softener

B08P3TWBK1

Handy Laundry Wool Dryer Balls 4-Pack, Reusable Natural Fabric Softener | Reusable Wool Dryer Balls, Natural Fabric Softener, Reduces Wrinkles, Alternative to Liquid Softener

$9.99· 4.6·95.4K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$99.9K

latest month

Monthly Trend

12-month trend

#4
Otylzto Wool Dryer Balls 6-Pack, Drying Balls for Laundry,Reusable As Natural Fabric Softener, Reduce Clothing Wrinkles, Drying Clothes Faster Eco-Friendly | 100% natural wool reusable fabric softener alternative reduces wrinkles cuts drying time eco-friendly static-free value set

B0CCSKZ7HR

Otylzto Wool Dryer Balls 6-Pack, Drying Balls for Laundry,Reusable As Natural Fabric Softener, Reduce Clothing Wrinkles, Drying Clothes Faster Eco-Friendly | 100% natural wool reusable fabric softener alternative reduces wrinkles cuts drying time eco-friendly static-free value set

$6.89· 4.6·7.7K reviews
Monthly Sales

9K

▼ 10.0%

vs. prior month

Revenue

$62K

latest month

Monthly Trend

12-month trend

#5
Wool Dryer Balls - Smart Sheep 6-Pack - XL Premium Natural Fabric Softener Award-Winning - Wool Balls Replaces Dryer Sheets - Wool Balls for Dryer - Laundry Balls for Dryer, 6 Count (Pack of 1)

B00GA9P5P0

Wool Dryer Balls - Smart Sheep 6-Pack - XL Premium Natural Fabric Softener Award-Winning - Wool Balls Replaces Dryer Sheets - Wool Balls for Dryer - Laundry Balls for Dryer, 6 Count (Pack of 1)

$19.95· 4.6·71.9K reviews
Monthly Sales

3K

▼ 25.0%

vs. prior month

Revenue

$58.5K

latest month

Monthly Trend

12-month trend

#6
Wool Dryer Balls, New Zealand Dryer Balls Laundry Reusable Reduce Static Cling, Dryer Ball to Reduce Wrinkles & Shorten Drying Time, Drying Balls Fabric Softener Ball for Laundry(Pack of 6)

B0FLK1QDFB

Wool Dryer Balls, New Zealand Dryer Balls Laundry Reusable Reduce Static Cling, Dryer Ball to Reduce Wrinkles & Shorten Drying Time, Drying Balls Fabric Softener Ball for Laundry(Pack of 6)

$7.99· 4.6·785 reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$23.4K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Dryer Balls Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Handy Laundry is the best-performing dryer balls brand in July 2026, moving 32,000 units across 3 ASINs for 50.8% of Top 10 volume. Budieggs follows with 10,000 units (15.9%), ahead of otylzto on 9,000 units (14.3%).

With 8 brands splitting the Top 10 and 81.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.89 to $14.39, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

50.8%
15.9%
14.3%
19.0%
Handy Laundry
Budieggs
otylzto
Other brands
1

Handy Laundry

3 ASINs in Top 10

50.8%

Units

32K

Revenue

$400.1K

Avg. price

$14.39

  • Handy Laundry Wool Dryer Balls 6-Pack, Reusable Natural Fabric Softener | Reusable Wool Dryer Balls, Natural Fabric Softener, Reduces Wrinkles, Alternative to Liquid Softener

    B014WOWNAY

    $12.99·4.6·95.4K revs

    Handy Laundry Wool Dryer Balls 6-Pack, Reusable Natural Fabric Softener | Reusable Wool Dryer Balls, Natural Fabric Softener, Reduces Wrinkles, Alternative to Liquid Softener

    Units sold20K
  • Handy Laundry Wool Dryer Balls 4-Pack, Reusable Natural Fabric Softener | Reusable Wool Dryer Balls, Natural Fabric Softener, Reduces Wrinkles, Alternative to Liquid Softener

    B08P3TWBK1

    $9.99·4.6·95.4K revs

    Handy Laundry Wool Dryer Balls 4-Pack, Reusable Natural Fabric Softener | Reusable Wool Dryer Balls, Natural Fabric Softener, Reduces Wrinkles, Alternative to Liquid Softener

    Units sold10K
  • Handy Laundry Wool Dryer Balls 12-Pack, Reusable Natural Fabric Softener | Reusable Wool Dryer Balls, Natural Fabric Softener, Reduces Wrinkles, Alternative to Liquid Softener

    B07L4ZQV4H

    $20.19·4.6·95.4K revs

    Handy Laundry Wool Dryer Balls 12-Pack, Reusable Natural Fabric Softener | Reusable Wool Dryer Balls, Natural Fabric Softener, Reduces Wrinkles, Alternative to Liquid Softener

    Units sold2K
2

Budieggs

1 ASIN in Top 10

15.9%

Units

10K

Revenue

$99.7K

Avg. price

$9.97

  • Budieggs Wool Dryer Balls XL 6-Pack, 100% New Zealand Wool Handmade | Chemical-Free Natural Fabric Softener Reusable, Reduces Wrinkles, Tangling, Drying time & Static Cling, Lasts 1000+ Loads

    B06ZYN7LLK

    $9.97·4.7·17.2K revs

    Budieggs Wool Dryer Balls XL 6-Pack, 100% New Zealand Wool Handmade | Chemical-Free Natural Fabric Softener Reusable, Reduces Wrinkles, Tangling, Drying time & Static Cling, Lasts 1000+ Loads

    Units sold10K
3

otylzto

1 ASIN in Top 10

14.3%

Units

9K

Revenue

$62K

Avg. price

$6.89

  • Otylzto Wool Dryer Balls 6-Pack, Drying Balls for Laundry,Reusable As Natural Fabric Softener, Reduce Clothing Wrinkles, Drying Clothes Faster Eco-Friendly | 100% natural wool reusable fabric softener alternative reduces wrinkles cuts drying time eco-friendly static-free value set

    B0CCSKZ7HR

    $6.89·4.6·7.7K revs

    Otylzto Wool Dryer Balls 6-Pack, Drying Balls for Laundry,Reusable As Natural Fabric Softener, Reduce Clothing Wrinkles, Drying Clothes Faster Eco-Friendly | 100% natural wool reusable fabric softener alternative reduces wrinkles cuts drying time eco-friendly static-free value set

    Units sold9K

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