Late July Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Late July sales on Amazon US totaled 603,000 units in July 2026 (▲ 0.7% vs. the prior month), generating an estimated $3,530,760 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.5% of unit volume and 42.1% of revenue, while a typical listing is priced at $5.80. The keyword itself pulled 18,943 Amazon queries over the same period (▼ 17.3% MoM).
Zooming out to the 12-month window ending July 2026, the late july Top 50 moved 5,727,900 units and $35,138,870 in cumulative sales — an average of 477,325 units and $2,928,239 per month. Monthly throughput topped out at 603,000 units in July 2026 and dipped to 390,000 in December 2025, leaving the latest reading 29.9% higher than August 2025.
Late July Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
603K
▲ 0.7% MoM
Monthly Revenue 2026/07
$3.5M
▼ 5.5% MoM
Top 10 Market Share 2026/07
41.5%
Late July Market Share & Sales Concentration on Amazon US — July 2026
The most-sold late july listing on Amazon US in July 2026 is ASIN B01ESBNFUI (Brand: gimMe), which sold 50,000 units at $3.79 apiece — equal to 8.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $1,485,700 in July 2026 — 41.5% of unit volume and 42.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Late July' on Amazon
July 2026
Is 41.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01ESBNFUI
Gimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
50K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B01DIZT0KO
Boulder Canyon Avocado Oil Sea Salt Potato Chips, 5.25 oz Bag | No hydrogenated fats, high fructose corn syrup, bleached flour, or synthetic nitrates; clean-label kettle chips
30K
▲ 0.0%vs. prior month
$116.1K
latest month
12-month trend
B09GZSY9YR
Late July Restaurant Style Sea Salt Tortilla Chips, 10.1 Oz Bag
30K
▲ 50.0%vs. prior month
$121.8K
latest month
12-month trend
B06XD2VJL8
Annie's Organic Cheddar Cheesy Smiles, Baked Corn Puffs, Gluten Free, 4 oz | Baked Not Fried, Gluten-Free, 8g Whole Grain Per Serving, USDA Organic and Non-GMO
20K
▲ 0.0%vs. prior month
$78.8K
latest month
12-month trend
B0DMFPW3V7
Boulder Canyon Avocado Oil Kettle Chips Variety Pack, 1 oz Bags (18 Count) | Includes Avocado Oil Classic Sea Salt, Sea Salt & Cracked Pepper, Hickory BBQ potato chips; gluten-free
20K
▲ 0.0%vs. prior month
$249.4K
latest month
12-month trend
B01HTNAVGI
Annie's Organic Fruit Tape, Strawberry & Berry Variety Pack (Pack of 12) | Fruit-Flavored Snacks (6 of Each Flavor), Great for Lunchboxes, Gluten-Free, No High Fructose Corn Syrup, 9 oz
20K
▲ 0.0%vs. prior month
$150K
latest month
12-month trend
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Best Late July Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Annie's Homegrown is the best-performing late july brand in July 2026, moving 60,000 units across 3 ASINs for 24.0% of Top 10 volume. gimMe follows with 50,000 units (20.0%), ahead of Boulder Canyon on 50,000 units (20.0%).
With 7 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.79 to $7.31, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Annie's Homegrown
3 ASINs in Top 10
24.0%
Units
60K
Revenue
$325.8K
Avg. price
$6.39
B06XD2VJL8
$3.99·★4.5·5.3K revsAnnie's Organic Cheddar Cheesy Smiles, Baked Corn Puffs, Gluten Free, 4 oz | Baked Not Fried, Gluten-Free, 8g Whole Grain Per Serving, USDA Organic and Non-GMO
Units sold20KB01HTNAVGI
$7.69·★4.7·7.1K revsAnnie's Organic Fruit Tape, Strawberry & Berry Variety Pack (Pack of 12) | Fruit-Flavored Snacks (6 of Each Flavor), Great for Lunchboxes, Gluten-Free, No High Fructose Corn Syrup, 9 oz
Units sold20KB06XDG16VC
$7.49·★4.6·9.4K revsAnnie's Organic Chocolate Chip Cookie Bites, 10 Pouches, 10.5 oz | Real Chocolate Chips, USDA Organic and Non-GMO, No Artificial Flavors or High-Fructose Corn Syrup
Units sold20K
gimMe
1 ASIN in Top 10
20.0%
Units
50K
Revenue
$274K
Avg. price
$3.79
B01ESBNFUI
$3.79·★4.6·11.6K revsGimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
Units sold50K
Boulder Canyon
2 ASINs in Top 10
20.0%
Units
50K
Revenue
$365.5K
Avg. price
$7.31
B01DIZT0KO
$3.99·★4.4·5.8K revsBoulder Canyon Avocado Oil Sea Salt Potato Chips, 5.25 oz Bag | No hydrogenated fats, high fructose corn syrup, bleached flour, or synthetic nitrates; clean-label kettle chips
Units sold30KB0DMFPW3V7
$10.63·★4.5·1.9K revsBoulder Canyon Avocado Oil Kettle Chips Variety Pack, 1 oz Bags (18 Count) | Includes Avocado Oil Classic Sea Salt, Sea Salt & Cracked Pepper, Hickory BBQ potato chips; gluten-free
Units sold20K
Trending Late July Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FMBV8MLV leads positive momentum with ▲ 100.0% MoM growth on 10K units, with B09GZSY9YR close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMBV8MLV
Late July Snacks Garden Ranch Tortilla Chips, 6 Oz
Price
$4.56
Rating
4.3
Reviews
115
Latest month sales
B09GZSY9YR
Late July Restaurant Style Sea Salt Tortilla Chips, 10.1 Oz Bag
Price
$4.17
Rating
4.4
Reviews
3.3K
Latest month sales
B0CMJRKG16
Late July Snacks Mild Salsa, 15.5 oz Jar
Unlock to view ASIN details and product titles
Price
$6.49
Rating
4.4
Reviews
364
Latest month sales
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