Epic Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Epic sales on Amazon US totaled 42,700 units in July 2026 (▼ 21.2% vs. the prior month), generating an estimated $1,140,324 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.2% of unit volume and 59.0% of revenue, while a typical listing is priced at $25.19. The keyword itself pulled 35,217 Amazon queries over the same period (▲ 2.4% MoM).
Zooming out to the 12-month window ending July 2026, the epic Top 50 moved 546,250 units and $14,312,130 in cumulative sales — an average of 45,521 units and $1,192,678 per month. Monthly throughput topped out at 54,200 units in June 2026 and dipped to 31,450 in May 2026, leaving the latest reading 4.1% higher than August 2025.
Epic Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42.7K
▼ 21.2% MoM
Monthly Revenue 2026/07
$1.1M
▼ 11.1% MoM
Top 10 Market Share 2026/07
56.2%
Epic Market Share & Sales Concentration on Amazon US — July 2026
The most-sold epic listing on Amazon US in July 2026 is ASIN B01J2LHFMI (Brand: Epic Water Filters), which sold 5,000 units at $54.00 apiece — equal to 11.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 24,000 units and $673,290 in July 2026 — 56.2% of unit volume and 59.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Epic' on Amazon
July 2026
Is 56.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01J2LHFMI
Epic Water Filters Pure REPLACEMENT Compatible with Epic Pure Water Pitcher/Removes Fluoride, Lead, Forever Chemicals, Heavy Metals, Industrial Pollutants/Filters 100 Gallons (1, Pure Standard)
5K
▲ 0.0%vs. prior month
$270K
latest month
12-month trend
B00ET7LPK4
EPIC Provisions Bison Bacon Cranberry Bars, Gluten-Free, 12 ct, 15.6 oz | Paleo Friendly, Gluten-Free, 100% Grass-Fed Bison, 7g Protein per Bar
3K
▲ 0.0%vs. prior month
$88.5K
latest month
12-month trend
B08W3GKXRH
EPIC Provisions Sea Salt & Vinegar Pork Rinds, Gluten-Free, 2.5 oz | Antibiotic-Free Pork Skins, Keto & Paleo Friendly, 8g Protein, Under 1g Carbs per Serving
3K
▼ 50.0%vs. prior month
$13.1K
latest month
12-month trend
B0795XSYZC
EPIC Pink Himalayan Salt Pork Rinds, Keto Consumer Friendly, 4Ct Box 2.5oz bags (Pack of 4)
3K
▲ 0.0%vs. prior month
$47K
latest month
12-month trend
B003IGBTLW
Epic Xylitol Peppermint Gum, 144 Pieces (12-Pack) | 1.06g xylitol per piece; aspartame free; non-GMO; vegan; supports dry mouth relief; for use after meals, coffee, or snacks
2K
▲ 0.0%vs. prior month
$48K
latest month
12-month trend
B00JG64UAK
Epic Xylitol Peppermint Mints, 360 Pieces (2-Pack) | 100% xylitol; non-GMO; vegan; supports dry mouth relief; for use after meals, coffee, or on the go
2K
▲ 0.0%vs. prior month
$34.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Epic Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Epic is the best-performing epic brand in July 2026, moving 19,000 units across 9 ASINs for 79.2% of Top 10 volume. Epic Water Filters follows with 5,000 units (20.8%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $22.81 to $54.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Epic
9 ASINs in Top 10
79.2%
Units
19K
Revenue
$403.3K
Avg. price
$22.81
B00ET7LPK4
$31.65·★4.4·4.2K revsEPIC Provisions Bison Bacon Cranberry Bars, Gluten-Free, 12 ct, 15.6 oz | Paleo Friendly, Gluten-Free, 100% Grass-Fed Bison, 7g Protein per Bar
Units sold3KB08W3GKXRH
$4.29·★4.2·1.2K revsEPIC Provisions Sea Salt & Vinegar Pork Rinds, Gluten-Free, 2.5 oz | Antibiotic-Free Pork Skins, Keto & Paleo Friendly, 8g Protein, Under 1g Carbs per Serving
Units sold3KB0795XSYZC
$18.36·★4.1·4.7K revsEPIC Pink Himalayan Salt Pork Rinds, Keto Consumer Friendly, 4Ct Box 2.5oz bags (Pack of 4)
Units sold3KB003IGBTLW
$23.99·★4.5·3.8K revsEpic Xylitol Peppermint Gum, 144 Pieces (12-Pack) | 1.06g xylitol per piece; aspartame free; non-GMO; vegan; supports dry mouth relief; for use after meals, coffee, or snacks
Units sold2KB00JG64UAK
$17.10·★4.6·3K revsEpic Xylitol Peppermint Mints, 360 Pieces (2-Pack) | 100% xylitol; non-GMO; vegan; supports dry mouth relief; for use after meals, coffee, or on the go
Units sold2KB01MUD20GN
$37.99·★4.0·4.1K revsEPIC Salmon Smoked Maple Strips, Wild Caught, Paleo Friendly, Protein Snacks, 20 Ct, 16 oz | Wild Caught, Paleo Friendly, Non-GMO Project Verified, 7g Protein per Serving, Shelf-Stable
Units sold2KB01N24QGE2
$34.99·★4.0·3.6K revsEPIC Provisions Wagyu Beef Steak Strips, Gluten-Free, 20 ct, 16 oz | 100% Grass-Fed Wagyu, No Antibiotics Or Hormones, Paleo Friendly, 6g Protein & 3g Carbs per Serving
Units sold2KB005FAAY3S
$16.98·★4.4·1.4K revsEpic Xylitol Fluoride Toothpaste - SLS-Free Spearmint, 4.9oz (2-Pack) | 31% xylitol; gluten free; vegan; for dry mouth; daily adult oral care
Units sold1KB00HT6RWHM
$19.98·★4.5·3.8K revsEpic Xylitol Peppermint Gum, 150 Pieces (3-Pack) | 1.06g xylitol per piece; aspartame free; non-GMO; vegan; supports dry mouth relief; for use after meals, coffee, or snacks
Units sold1K
Epic Water Filters
1 ASIN in Top 10
20.8%
Units
5K
Revenue
$270K
Avg. price
$54.00
B01J2LHFMI
$54.00·★4.3·3K revsEpic Water Filters Pure REPLACEMENT Compatible with Epic Pure Water Pitcher/Removes Fluoride, Lead, Forever Chemicals, Heavy Metals, Industrial Pollutants/Filters 100 Gallons (1, Pure Standard)
Units sold5K
Trending Epic Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01N24QGE2 booked 2K units at $34.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01N24QGE2
EPIC Provisions Wagyu Beef Steak Strips, Gluten-Free, 20 ct, 16 oz | 100% Grass-Fed Wagyu, No Antibiotics Or Hormones, Paleo Friendly, 6g Protein & 3g Carbs per Serving
Price
$34.99
Rating
4.0
Reviews
3.6K
Latest month sales
B005FAAY3S
Epic Xylitol Fluoride Toothpaste - SLS-Free Spearmint, 4.9oz (2-Pack) | 31% xylitol; gluten free; vegan; for dry mouth; daily adult oral care
Price
$16.98
Rating
4.4
Reviews
1.4K
Latest month sales
B00HT6RWHM
Epic Xylitol Peppermint Gum, 150 Pieces (3-Pack) | 1.06g xylitol per piece; aspartame free; non-GMO; vegan; supports dry mouth relief; for use after meals, coffee, or snacks
Unlock to view ASIN details and product titles
Price
$19.98
Rating
4.5
Reviews
3.8K
Latest month sales
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