Club Crackers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Club Crackers sales on Amazon US totaled 502,000 units in July 2026 (▼ 15.2% vs. the prior month), generating an estimated $3,616,780 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.8% of unit volume and 59.4% of revenue, while a typical listing is priced at $6.61. The keyword itself pulled 28,544 Amazon queries over the same period (▲ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the club crackers Top 50 moved 6,160,750 units and $45,899,199 in cumulative sales — an average of 513,396 units and $3,824,933 per month. Monthly throughput topped out at 592,000 units in June 2026 and dipped to 334,600 in May 2026, leaving the latest reading 8.2% higher than August 2025.
Club Crackers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
502K
▼ 15.2% MoM
Monthly Revenue 2026/07
$3.6M
▼ 26.8% MoM
Top 10 Market Share 2026/07
49.8%
Club Crackers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold club crackers listing on Amazon US in July 2026 is ASIN B07WSTZ95G (Brand: Amazon Saver), which sold 60,000 units at $1.88 apiece — equal to 12.0% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $2,149,100 in July 2026 — 49.8% of unit volume and 59.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Club Crackers' on Amazon
July 2026
Is 49.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07WSTZ95G
Amazon Saver Saltine Crackers, 16 Oz
60K
▲ 0.0%vs. prior month
$112.8K
latest month
12-month trend
B076H6F974
Frito-Lay Fun Times Mix Variety Pack, 40 Count
50K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B082N7TPQP
RITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped
50K
▲ 0.0%vs. prior month
$299K
latest month
12-month trend
B0198TV3FE
belVita Breakfast Bars Biscuits, Blueberry, Value Pack, 12 Packs (4 Biscuits Per Pack)
20K
▲ 0.0%vs. prior month
$169.6K
latest month
12-month trend
B09H3YCZF1
365 by Whole Foods Market Organic Golden Round Crackers, 12 Ounce
20K
▲ 0.0%vs. prior month
$85.4K
latest month
12-month trend
B06XKHNCZW
Nabisco Team Favorites Snacks Variety Pack, 4 Flavors, 30 Snack Packs | BARNUM'S Animal Crackers, TEDDY GRAHAMS, CHIPS AHOY! Minis, OREO Minis Cookies, Individually Wrapped
10K
▼ 50.0%vs. prior month
$101.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Club Crackers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Saver is the best-performing club crackers brand in July 2026, moving 60,000 units across 1 ASIN for 24.0% of Top 10 volume. Frito Lay follows with 50,000 units (20.0%), ahead of Ritz on 50,000 units (20.0%).
With 10 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.88 to $22.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Saver
1 ASIN in Top 10
24.0%
Units
60K
Revenue
$112.8K
Avg. price
$1.88
B07WSTZ95G
$1.88·★4.5·34.1K revsAmazon Saver Saltine Crackers, 16 Oz
Units sold60K
Frito Lay
1 ASIN in Top 10
20.0%
Units
50K
Revenue
$1.1M
Avg. price
$22.43
B076H6F974
$22.43·★4.6·36.5K revsFrito-Lay Fun Times Mix Variety Pack, 40 Count
Units sold50K
Ritz
1 ASIN in Top 10
20.0%
Units
50K
Revenue
$299K
Avg. price
$5.98
B082N7TPQP
$5.98·★4.8·37.4K revsRITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped
Units sold50K
Trending Club Crackers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B071GTYSMM booked 10K units at $5.26, with ▲ 0.0% MoM change. On the growth side, B0FY4K3VFC leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B07CYZXBQF close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B071GTYSMM
Premium Original Saltine Crackers, Lunch Snacks, Family Size, 24 oz | Certified Kosher, Topped with Sea Salt
Price
$5.26
Rating
4.7
Reviews
4.4K
Latest month sales
B0FY4K3VFC
Oreo Zero Sugar Chocolate Sandwich Cookies Variety Pack, 20 Snack Packs | Original & Double Stuf, 2 Cookies Per Pack, Aspartame Free, Individually Wrapped, Always made with Real Cocoa, Bulk Snacks
Price
$13.98
Rating
4.5
Reviews
868
Latest month sales
B07CYZXBQF
Triscuit Organic Original Whole Grain Wheat Crackers, Vegan Snacks, 7 oz | Organic Crackers, Lunch Snacks, 100% Whole Grain Wheat, Non-GMO, No Artificial Colors or Flavors
Unlock to view ASIN details and product titles
Price
$4.79
Rating
4.4
Reviews
328
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this club crackers report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card