Lancome Foundation Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lancome Foundation sales on Amazon US totaled 143,000 units in July 2026 (▼ 37.5% vs. the prior month), generating an estimated $4,009,818 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.6% of unit volume and 69.4% of revenue, while a typical listing is priced at $28.50. The keyword itself pulled 22,793 Amazon queries over the same period (▼ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the lancome foundation Top 50 moved 1,662,150 units and $44,351,166 in cumulative sales — an average of 138,513 units and $3,695,930 per month. Monthly throughput topped out at 228,900 units in June 2026 and dipped to 89,900 in May 2026, leaving the latest reading 56.9% higher than August 2025.
Lancome Foundation Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
143K
▼ 37.5% MoM
Monthly Revenue 2026/07
$4M
▼ 42.8% MoM
Top 10 Market Share 2026/07
63.6%
Lancome Foundation Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lancome foundation listing on Amazon US in July 2026 is ASIN B0G1VBDXYF (Brand: Luxe Cosmetics), which sold 20,000 units at $18.99 apiece — equal to 14.0% of every unit tracked in this report.
The Top 10 ASINs account for 91,000 units and $2,782,880 in July 2026 — 63.6% of unit volume and 69.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lancome Foundation' on Amazon
July 2026
Is 63.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0G1VBDXYF
Luxe Color Changing Foundation – Medium
20K
▼ 33.3%vs. prior month
$601K
latest month
12-month trend
B0G1T61T7X
PRIME PROMETICS Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
20K
▲ 0.0%vs. prior month
$880K
latest month
12-month trend
B0GN8JW57H
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15, All Skin Types, 1.01 Fl Oz
10K
▲ 0.0%vs. prior month
$422.3K
latest month
12-month trend
B01ACPW2QC
COVERGIRL Simply Ageless 3-in-1 Foundation - 220 Creamy Natural
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
B01H1V7WQU
LAURA GELLER Baked Balance-n-Brighten Powder Foundation – Light
10K
▼ 75.0%vs. prior month
$299.7K
latest month
12-month trend
B0BCGZMTSY
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz
5K
▼ 16.7%vs. prior month
$47.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lancome Foundation Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Luxe Cosmetics is the best-performing lancome foundation brand in July 2026, moving 20,000 units across 1 ASIN for 22.0% of Top 10 volume. PRIME PROMETICS follows with 20,000 units (22.0%), ahead of LAURA GELLER NEW YORK on 15,000 units (16.5%).
With 8 brands splitting the Top 10 and 60.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.99 to $44.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Luxe Cosmetics
1 ASIN in Top 10
22.0%
Units
20K
Revenue
$601K
Avg. price
$18.99
B0G1VBDXYF
$18.99·★4.0·3.6K revsLuxe Color Changing Foundation – Medium
Units sold20K
PRIME PROMETICS
1 ASIN in Top 10
22.0%
Units
20K
Revenue
$880K
Avg. price
$44.00
B0G1T61T7X
$44.00·★3.8·3.8K revsPRIME PROMETICS Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
Units sold20K
LAURA GELLER NEW YORK
2 ASINs in Top 10
16.5%
Units
15K
Revenue
$419.9K
Avg. price
$35.00
B01H1V7WQU
$32.00·★4.2·17.9K revsLAURA GELLER Baked Balance-n-Brighten Powder Foundation – Light
Units sold10KB0BVN357LD
$38.00·★4.4·1.7K revsLAURA GELLER Baked Double Take Powder Foundation, Matte Finish – Medium
Units sold5K
Trending Lancome Foundation Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DJ8Z98MY booked 4K units at $27.90, with ▼ 20.0% MoM change. On the growth side, B003A8EINE leads positive momentum with ▲ 100.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DJ8Z98MY
ELROEL Blanc Cover Cream Stick V White - Korean Foundation (#202 Natural) | Medium To Full Coverage, Dewy Finish, Color-Changing Foundation Stick with Volufiline, Dual-Ended, Built-In Detachable Brush
Price
$27.90
Rating
3.9
Reviews
3.9K
Latest month sales
B091D8BXSQ
L'Oreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid, Light 2-3, 1 fl. oz.
Price
$14.83
Rating
4.4
Reviews
3.7K
Latest month sales
B003A8EINE
L'Oreal Paris Visible Lift Serum Absolute Foundation, Classic Ivory, 1 Ounce
Unlock to view ASIN details and product titles
Price
$14.75
Rating
4.2
Reviews
1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this lancome foundation report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card