Laura Geller Baked Foundation Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Laura Geller Baked Foundation sales on Amazon US totaled 187,850 units in July 2026 (▼ 36.2% vs. the prior month), generating an estimated $4,646,730 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.5% of unit volume and 62.0% of revenue, while a typical listing is priced at $29.35. The keyword itself pulled 48,220 Amazon queries over the same period (▼ 14.8% MoM).
Zooming out to the 12-month window ending July 2026, the laura geller baked foundation Top 50 moved 2,628,500 units and $69,662,476 in cumulative sales — an average of 219,042 units and $5,805,206 per month. Monthly throughput topped out at 456,200 units in November 2025 and dipped to 123,950 in May 2026, leaving the latest reading 25.7% higher than August 2025.
Laura Geller Baked Foundation Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
187.8K
▼ 36.2% MoM
Monthly Revenue 2026/07
$4.6M
▼ 48.3% MoM
Top 10 Market Share 2026/07
57.5%
Laura Geller Baked Foundation Market Share & Sales Concentration on Amazon US — July 2026
The most-sold laura geller baked foundation listing on Amazon US in July 2026 is ASIN B0G1VBDXYF (Brand: Luxe Cosmetics), which sold 20,000 units at $18.99 apiece — equal to 10.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 108,000 units and $2,880,220 in July 2026 — 57.5% of unit volume and 62.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Laura Geller Baked Foundation' on Amazon
July 2026
Is 57.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0G1VBDXYF
Luxe Color Changing Foundation – Medium
20K
▼ 33.3%vs. prior month
$601K
latest month
12-month trend
B0GN8JW57H
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15, All Skin Types, 1.01 Fl Oz
10K
▲ 0.0%vs. prior month
$422.3K
latest month
12-month trend
B000IEMGGE
LAURA GELLER Baked Balance-n-Brighten Powder Foundation – Fair
10K
▼ 66.7%vs. prior month
$259.7K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B01H1V7WQU
LAURA GELLER Baked Balance-n-Brighten Powder Foundation – Light
10K
▼ 75.0%vs. prior month
$299.7K
latest month
12-month trend
B08SXRSYSL
LAURA GELLER Spackle Makeup Primer - Hydrate - Super-Size 2 Fl Oz
10K
▲ 0.0%vs. prior month
$205.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Laura Geller Baked Foundation Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LAURA GELLER NEW YORK is the best-performing laura geller baked foundation brand in July 2026, moving 68,000 units across 7 ASINs for 63.0% of Top 10 volume. Luxe Cosmetics follows with 20,000 units (18.5%), ahead of Smooche on 10,000 units (9.3%).
With 4 brands splitting the Top 10 and 90.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.99 to $39.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LAURA GELLER NEW YORK
7 ASINs in Top 10
63.0%
Units
68K
Revenue
$1.8M
Avg. price
$32.01
B000IEMGGE
$38.00·★4.2·18.7K revsLAURA GELLER Baked Balance-n-Brighten Powder Foundation – Fair
Units sold10KB01H1V7WQU
$32.00·★4.2·17.9K revsLAURA GELLER Baked Balance-n-Brighten Powder Foundation – Light
Units sold10KB08SXRSYSL
$15.20·★4.4·6.9K revsLAURA GELLER Spackle Makeup Primer - Hydrate - Super-Size 2 Fl Oz
Units sold10KB0725YPBPR
$32.00·★4.3·21.4K revsLAURA GELLER Baked Balance-n-Brighten Powder Foundation – Medium
Units sold10KB0BBH8FRYL
$52.00·★4.5·10K revsLAURA GELLER Best of the Best Baked Palette – Full Face Palette
Units sold10KB086H4VCBJ
$20.40·★4.5·13.3K revsLAURA GELLER NEW YORK Makeup Brushes - Retractable Angled Kabuki Brush
Units sold10KB077T6F98M
$34.49·★4.2·9.7K revsLAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
Units sold8K
Luxe Cosmetics
1 ASIN in Top 10
18.5%
Units
20K
Revenue
$601K
Avg. price
$18.99
B0G1VBDXYF
$18.99·★4.0·3.4K revsLuxe Color Changing Foundation – Medium
Units sold20K
Smooche
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$422.3K
Avg. price
$39.00
B0GN8JW57H
$39.00·★3.1·1.3K revsSmooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15, All Skin Types, 1.01 Fl Oz
Units sold10K
Trending Laura Geller Baked Foundation Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B077T6F98M booked 8K units at $34.49, with ▲ 33.3% MoM change. On the growth side, B0FP5W18NZ leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B0FPTJ1PV1 close behind at ▲ 400.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B077T6F98M
LAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
Price
$34.49
Rating
4.2
Reviews
9.7K
Latest month sales
B0FP5W18NZ
LAURA GELLER NEW YORK Baked Starter Kit- Baked Balance-n-Brighten, Medium + Best of the Best Tuscan Dreams Face Palette + Retractable Angled Kabuki Brush
Price
$53.95
Rating
4.4
Reviews
273
Latest month sales
B0FPTJ1PV1
LAURA GELLER NEW YORK Baked Gelato Swirl Illuminator, Gilded Honey - Back from the Vault
Unlock to view ASIN details and product titles
Price
$28.00
Rating
4.2
Reviews
257
Latest month sales
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