Huda Beauty Setting Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Huda Beauty Setting Powder sales on Amazon US totaled 241,500 units in July 2026 (▼ 29.6% vs. the prior month), generating an estimated $3,443,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.6% of unit volume and 43.5% of revenue, while a typical listing is priced at $19.70. The keyword itself pulled 49,357 Amazon queries over the same period (▲ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the huda beauty setting powder Top 50 moved 2,812,900 units and $42,012,860 in cumulative sales — an average of 234,408 units and $3,501,072 per month. Monthly throughput topped out at 343,000 units in June 2026 and dipped to 154,300 in May 2026, leaving the latest reading 24.5% higher than August 2025.
Huda Beauty Setting Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
241.5K
▼ 29.6% MoM
Monthly Revenue 2026/07
$3.4M
▼ 37.7% MoM
Top 10 Market Share 2026/07
57.6%
Huda Beauty Setting Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold huda beauty setting powder listing on Amazon US in July 2026 is ASIN B0CZF2T7CK (Brand: L'Oreal Paris), which sold 50,000 units at $10.98 apiece — equal to 20.7% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 139,000 units and $1,499,200 in July 2026 — 57.6% of unit volume and 43.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Huda Beauty Setting Powder' on Amazon
July 2026
Is 57.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CZF2T7CK
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
50K
▼ 28.6%vs. prior month
$547.5K
latest month
12-month trend
B01D1DRF9Q
e.l.f. Perfect Finish HD Powder, Blurs Fine Lines & Imperfections, All Day Wear, Perfect for On The Go, 0.28 Oz
10K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B08FF2ZH33
Charlotte Tilbury Airbrush Flawless Setting Spray - Ultra-Fine Hydrating Mist to Prime & Set Makeup Up to 16Hr – Soothes and Blurs Skin, Waterproof, Wedding Makeup
10K
▲ 0.0%vs. prior month
$250K
latest month
12-month trend
B09K7N3V4R
Pimoys Powder Puffs, 6 Pack Triangle Makeup Puff, Black | Soft Velour, Triangle and Round Design, Washable, Finger Strap, for Loose Powder
10K
▲ 0.0%vs. prior month
$58.4K
latest month
12-month trend
B09ZYGP147
BEAKEY Powder Puff, 12pcs Face Triangle Powder Puffs for Loose & Foundation | Black Velvet Makeup Puff for Contouring & Baking, Ultra-soft Cloud Kiss Makeup Tools for Setting, Reusable & Washable
10K
▲ 0.0%vs. prior month
$58.6K
latest month
12-month trend
B0BDW1MN6Y
Airspun Loose Setting Powder, Talc-Free, Pore Minimizer, Oil Absorbing Face Powder - Translucent
10K
▲ 0.0%vs. prior month
$67.4K
latest month
12-month trend
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Best Huda Beauty Setting Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing huda beauty setting powder brand in July 2026, moving 70,000 units across 3 ASINs for 50.4% of Top 10 volume. e.l.f. follows with 19,000 units (13.7%), ahead of Charlotte Tilbury on 10,000 units (7.2%).
With 7 brands splitting the Top 10 and 71.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.00 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
3 ASINs in Top 10
50.4%
Units
70K
Revenue
$796.2K
Avg. price
$12.05
B0CZF2T7CK
$10.98·★4.5·13.7K revsL'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Units sold50KB0F38MQ6XZ
$12.97·★4.5·1.5K revsL'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Translucent Light, 1 Kit
Units sold10KB0F38QBPTN
$12.19·★4.6·2.5K revsL'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Brightening Light Pink, 1 Kit
Units sold10K
e.l.f.
2 ASINs in Top 10
13.7%
Units
19K
Revenue
$132K
Avg. price
$7.00
B01D1DRF9Q
$6.00·★4.5·13.7K revse.l.f. Perfect Finish HD Powder, Blurs Fine Lines & Imperfections, All Day Wear, Perfect for On The Go, 0.28 Oz
Units sold10KB07ZR111LV
$8.00·★4.5·20.2K revse.l.f. Halo Glow Soft Focus Setting Powder, Silky & Creates Soft Glow Without Shine, Smooths Pores & Lines, Vegan & Cruelty-Free, Light
Units sold9K
Charlotte Tilbury
1 ASIN in Top 10
7.2%
Units
10K
Revenue
$250K
Avg. price
$25.00
B08FF2ZH33
$25.00·★4.6·5.4K revsCharlotte Tilbury Airbrush Flawless Setting Spray - Ultra-Fine Hydrating Mist to Prime & Set Makeup Up to 16Hr – Soothes and Blurs Skin, Waterproof, Wedding Makeup
Units sold10K
Trending Huda Beauty Setting Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07ZR111LV booked 9K units at $8.00, with ▲ 28.6% MoM change. On the growth side, B0D9R58R1B leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B081X3KTGW close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07ZR111LV
e.l.f. Halo Glow Soft Focus Setting Powder, Silky & Creates Soft Glow Without Shine, Smooths Pores & Lines, Vegan & Cruelty-Free, Light
Price
$8.00
Rating
4.5
Reviews
20.2K
Latest month sales
B0D9R58R1B
MCoBeauty Miracle Flawless Pressed Powder - 1 Light | Compact, Soft Focus Blurring, Finishing & Setting Makeup, Hydrating, Vegan & Cruelty Free
Price
$9.99
Rating
4.4
Reviews
540
Latest month sales
B081X3KTGW
Revolution, Loose Baking Powder, Makeup Setting Powder, Long-Lasting Coverage, Mattifies & Reduces Shine, Banana, 1.12 oz
Unlock to view ASIN details and product titles
Price
$8.33
Rating
4.5
Reviews
3.1K
Latest month sales
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