La Roche Posay Face Cleanser Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
La Roche Posay Face Cleanser sales on Amazon US totaled 1,433,000 units in July 2026 (▼ 22.5% vs. the prior month), generating an estimated $25,731,610 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.6% of unit volume and 49.3% of revenue, while a typical listing is priced at $19.19. The keyword itself pulled 462,904 Amazon queries over the same period (▲ 6.4% MoM).
Zooming out to the 12-month window ending July 2026, the la roche posay face cleanser Top 50 moved 17,640,150 units and $314,390,206 in cumulative sales — an average of 1,470,013 units and $26,199,184 per month. Monthly throughput topped out at 1,848,000 units in June 2026 and dipped to 957,000 in May 2026, leaving the latest reading 0.1% higher than August 2025.
La Roche Posay Face Cleanser Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.4M
▼ 22.5% MoM
Monthly Revenue 2026/07
$25.7M
▼ 23.5% MoM
Top 10 Market Share 2026/07
51.6%
La Roche Posay Face Cleanser Market Share & Sales Concentration on Amazon US — July 2026
The most-sold la roche posay face cleanser listing on Amazon US in July 2026 is ASIN B01N9SPQHQ (Brand: La Roche-Posay), which sold 100,000 units at $24.99 apiece — equal to 7.0% of every unit tracked in this report.
The Top 10 ASINs account for 740,000 units and $12,697,900 in July 2026 — 51.6% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'La Roche Posay Face Cleanser' on Amazon
July 2026
Is 51.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer, 3.38oz | Daily face Cream with Glycerin, niacinamide and ceramide for All Skin Types. Oil Free and Fragrance Free.
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B07PBXXNCY
CLEAN SKIN CLUB Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0BVV8BNYJ
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B01MSSDEPK
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
60K
▲ 0.0%vs. prior month
$958.2K
latest month
12-month trend
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Best La Roche Posay Face Cleanser Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Roche-Posay is the best-performing la roche posay face cleanser brand in July 2026, moving 220,000 units across 3 ASINs for 29.7% of Top 10 volume. CeraVe follows with 110,000 units (14.9%), ahead of CLEAN SKIN CLUB on 100,000 units (13.5%).
Volume is spread across 7 brands, with the top three holding 58.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.97 to $21.31, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Roche-Posay
3 ASINs in Top 10
29.7%
Units
220K
Revenue
$4.6M
Avg. price
$21.31
B01N9SPQHQ
$24.99·★4.6·51K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer, 3.38oz | Daily face Cream with Glycerin, niacinamide and ceramide for All Skin Types. Oil Free and Fragrance Free.
Units sold100KB01N7T7JKJ
$19.97·★4.6·39.4K revsLa Roche-Posay Toleriane Hydrating Gentle Facial Cleanser, with Niacinamide | Face cleanser with niacinamide & ceramides, safe for sensitive skin. Daily face wash for normal to dry skin, fragrance free.
Units sold60KB0060OUV5Y
$18.97·★4.7·22.5K revsLa Roche-Posay Cicaplast Balm B5, Barrier Repair Cream for Dry Skin | Skin healing cream with centella asiatica, shea butter & panthenol. Multi-purpose face, body & hand balm. Baby safe.
Units sold60K
CeraVe
2 ASINs in Top 10
14.9%
Units
110K
Revenue
$1.8M
Avg. price
$15.97
B01MSSDEPK
$15.97·★4.7·109.1K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold60KB01N1LL62W
$15.97·★4.8·76.1K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold50K
CLEAN SKIN CLUB
1 ASIN in Top 10
13.5%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsCLEAN SKIN CLUB Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Trending La Roche Posay Face Cleanser Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0060OUV5Y booked 60K units at $18.97, with ▲ 0.0% MoM change. On the growth side, B0B1PDDLGZ leads positive momentum with ▲ 33.3% MoM growth on 40K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0060OUV5Y
La Roche-Posay Cicaplast Balm B5, Barrier Repair Cream for Dry Skin | Skin healing cream with centella asiatica, shea butter & panthenol. Multi-purpose face, body & hand balm. Baby safe.
Price
$18.97
Rating
4.7
Reviews
22.5K
Latest month sales
B01N1LL62W
CeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Price
$15.97
Rating
4.8
Reviews
76.1K
Latest month sales
B0B1PDDLGZ
Naturium The Glow Getter Multi-Oil Body Wash, 16.9 fl oz | Nourishing Gentle Cleanser, Dissolves Impurities, Hydrating Base Protects Essential Moisture, for All Skin Types
Unlock to view ASIN details and product titles
Price
$15.18
Rating
4.6
Reviews
7.5K
Latest month sales
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