Kristin Ess Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kristin Ess Shampoo sales on Amazon US totaled 375,000 units in July 2026 (▼ 20.0% vs. the prior month), generating an estimated $7,432,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.3% of unit volume and 50.0% of revenue, while a typical listing is priced at $22.40. The keyword itself pulled 15,347 Amazon queries over the same period (▲ 9.3% MoM).
Zooming out to the 12-month window ending July 2026, the kristin ess shampoo Top 50 moved 4,066,800 units and $81,744,971 in cumulative sales — an average of 338,900 units and $6,812,081 per month. Monthly throughput topped out at 469,000 units in June 2026 and dipped to 248,600 in May 2026, leaving the latest reading 22.5% higher than August 2025.
Kristin Ess Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
375K
▼ 20.0% MoM
Monthly Revenue 2026/07
$7.4M
▼ 26.6% MoM
Top 10 Market Share 2026/07
53.3%
Kristin Ess Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kristin ess shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 26.7% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $3,715,100 in July 2026 — 53.3% of unit volume and 50.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kristin Ess Shampoo' on Amazon
July 2026
Is 53.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B07N7MWX72
Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
20K
▼ 33.3%vs. prior month
$190.8K
latest month
12-month trend
B003E1CYHO
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair
10K
▲ 0.0%vs. prior month
$200K
latest month
12-month trend
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
10K
▲ 0.0%vs. prior month
$260K
latest month
12-month trend
B07LCH8QZ8
Aussie Miracle Moist Shampoo: Hydrating & Gentle Cleansing Treatment with Avocado & Jojoba Oil, 26.2 Fl Oz
10K
▲ 0.0%vs. prior month
$79.7K
latest month
12-month trend
B084C2PC69
OUAI Detox Shampoo - Clarifying Shampoo for Build Up (10 Fl Oz) | Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care
10K
▲ 0.0%vs. prior month
$340K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kristin Ess Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing kristin ess shampoo brand in July 2026, moving 100,000 units across 1 ASIN for 50.0% of Top 10 volume. Mielle Organics follows with 20,000 units (10.0%), ahead of Tea Tree on 10,000 units (5.0%).
With 10 brands splitting the Top 10 and 65.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.94 to $20.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
1 ASIN in Top 10
50.0%
Units
100K
Revenue
$1.6M
Avg. price
$16.88
B00AINMFAC
$16.88·★4.6·112.3K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100K
Mielle Organics
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$190.8K
Avg. price
$9.94
B07N7MWX72
$9.94·★4.4·37.1K revsMielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
Units sold20K
Tea Tree
1 ASIN in Top 10
5.0%
Units
10K
Revenue
$200K
Avg. price
$20.00
B003E1CYHO
$20.00·★4.6·61.4K revsTea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair
Units sold10K
Trending Kristin Ess Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B075R138HZ leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0GPDK8ZCY close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B075R138HZ
Kristin Ess Hair Hydrating Salon Leave In Conditioner Spray for Strength + Shine - Lightweight Anti Frizz Detangler for Women - Sulfate Free + Color Safe - Castor Oil Moisture Bond Repair Spray
Price
$11.97
Rating
4.4
Reviews
3K
Latest month sales
B0GPDK8ZCY
Pantene Shampoo, Daily Moisture Renewal with Vitamin E - Pro-V Nutrients for Dry, Color-Treated, Straight to Curly Hair, 72-Hour Hydration & Softness, Paraben Free, 27.7 Fl Oz
Price
$10.03
Rating
4.6
Reviews
121
Latest month sales
B0BD2SKVTJ
Rosemary Biotin Shampoo and Conditioner Set for Hair Strengthening | Shampoo Set with 100% Rosemary Oil & Biotin for Thinning Hair, Anti-Hair Loss Botanical Formula, Women & Men, 16 floz Each
Unlock to view ASIN details and product titles
Price
$25.00
Rating
4.2
Reviews
1.3K
Latest month sales
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