Kids Sunscreen Stick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kids Sunscreen Stick sales on Amazon US totaled 420,000 units in July 2026 (▼ 45.1% vs. the prior month), generating an estimated $5,459,360 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.4% of unit volume and 47.5% of revenue, while a typical listing is priced at $14.85. The keyword itself pulled 4,937 Amazon queries over the same period (▼ 56.9% MoM).
Zooming out to the 12-month window ending July 2026, the kids sunscreen stick Top 50 moved 2,809,800 units and $36,636,049 in cumulative sales — an average of 234,150 units and $3,053,004 per month. Monthly throughput topped out at 764,800 units in June 2026 and dipped to 65,200 in December 2025, leaving the latest reading 111.2% higher than August 2025.
Kids Sunscreen Stick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
420K
▼ 45.1% MoM
Monthly Revenue 2026/07
$5.5M
▼ 46.9% MoM
Top 10 Market Share 2026/07
52.4%
Kids Sunscreen Stick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kids sunscreen stick listing on Amazon US in July 2026 is ASIN B0BQCSMD63 (Brand: Sun Bum), which sold 30,000 units at $11.98 apiece — equal to 7.1% of every unit tracked in this report.
The Top 10 ASINs account for 220,000 units and $2,595,100 in July 2026 — 52.4% of unit volume and 47.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kids Sunscreen Stick' on Amazon
July 2026
Is 52.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0BQCSMD63
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
30K
▼ 57.1%vs. prior month
$359.4K
latest month
12-month trend
B083VTP119
BLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz
30K
▼ 25.0%vs. prior month
$225K
latest month
12-month trend
B0C45CK57M
Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum, Semi-Matte Sunscreen Stick for Oily & Combination Skin, No White Cast, Water-Resistant, Korean Sunscreen, 0.81 oz / 23 g
30K
▼ 25.0%vs. prior month
$454.8K
latest month
12-month trend
B00HNSSV0S
Neutrogena Beach Defense Sunscreen Stick SPF 50, 1.5 oz | Broad Spectrum SPF for UVA/UVB Protection, Water-Resistant up to 80 Minutes, No-Mess, Beach-Strength
20K
▼ 60.0%vs. prior month
$192.4K
latest month
12-month trend
B083VXQ7MG
Blue Lizard Kids Mineral SPF 50 Sunscreen Stick, Zinc Oxide, 100% Mineral Actives, Developed for Kids’ Sensitive Skin, TSA-Friendly, Vegan, Paraben-free, Fragrance-Free, 0.5 oz
20K
▼ 33.3%vs. prior month
$158.8K
latest month
12-month trend
B09GQY5SNF
Banana Boat Sport Ultra Twin Pack SPF Lip Balm Pack, Banana Boat Lip Balm SPF 50, Oxybenzone Free Sunscreen, Lip Sunblock, Travel Size Sunscreen for Lips, 2 Pack
20K
▼ 50.0%vs. prior month
$105.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kids Sunscreen Stick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BLUE LIZARD is the best-performing kids sunscreen stick brand in July 2026, moving 50,000 units across 2 ASINs for 22.7% of Top 10 volume. Neutrogena follows with 40,000 units (18.2%), ahead of Banana Boat on 40,000 units (18.2%).
Volume is spread across 7 brands, with the top three holding 59.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.92 to $9.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BLUE LIZARD
2 ASINs in Top 10
22.7%
Units
50K
Revenue
$383.8K
Avg. price
$7.92
B083VTP119
$7.92·★4.4·21.4K revsBLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz
Units sold30KB083VXQ7MG
$7.92·★4.6·6.7K revsBlue Lizard Kids Mineral SPF 50 Sunscreen Stick, Zinc Oxide, 100% Mineral Actives, Developed for Kids’ Sensitive Skin, TSA-Friendly, Vegan, Paraben-free, Fragrance-Free, 0.5 oz
Units sold20K
Neutrogena
2 ASINs in Top 10
18.2%
Units
40K
Revenue
$392.2K
Avg. price
$9.94
B00HNSSV0S
$9.88·★4.7·13.2K revsNeutrogena Beach Defense Sunscreen Stick SPF 50, 1.5 oz | Broad Spectrum SPF for UVA/UVB Protection, Water-Resistant up to 80 Minutes, No-Mess, Beach-Strength
Units sold20KB0DMC6ZRJZ
$9.99·★4.5·40K revsNeutrogena Ultra Sheer Face Sunscreen Stick SPF 60, .47 oz | Invisible Finish, Broad Spectrum UVA/UVB, Vitamin C & E, Non Greasy, Fragrance Free, Water Resistant (80 Min), Travel Size
Units sold20K
Banana Boat
2 ASINs in Top 10
18.2%
Units
40K
Revenue
$375.4K
Avg. price
$9.82
B09GQY5SNF
$5.79·★4.7·10.8K revsBanana Boat Sport Ultra Twin Pack SPF Lip Balm Pack, Banana Boat Lip Balm SPF 50, Oxybenzone Free Sunscreen, Lip Sunblock, Travel Size Sunscreen for Lips, 2 Pack
Units sold20KB077D7L95C
$13.86·★4.7·11.6K revsBanana Boat Sport Kids Sunscreen Spray SPF 50, 6 oz (2 Pack) | Water and sweat resistant sunblock, Easy spray application, UVA/UVB broad spectrum protection, Designed for children
Units sold20K
Trending Kids Sunscreen Stick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DMC6ZRJZ booked 20K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0886JDYNG leads positive momentum with ▲ 150.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DMC6ZRJZ
Neutrogena Ultra Sheer Face Sunscreen Stick SPF 60, .47 oz | Invisible Finish, Broad Spectrum UVA/UVB, Vitamin C & E, Non Greasy, Fragrance Free, Water Resistant (80 Min), Travel Size
Price
$9.99
Rating
4.5
Reviews
40K
Latest month sales
B077D7L95C
Banana Boat Sport Kids Sunscreen Spray SPF 50, 6 oz (2 Pack) | Water and sweat resistant sunblock, Easy spray application, UVA/UVB broad spectrum protection, Designed for children
Price
$13.86
Rating
4.7
Reviews
11.6K
Latest month sales
B0886JDYNG
Coppertone Kids Sunscreen Set, Variety Pack, 2 Items | Kids Sunscreen Spray SPF 50 (5 OZ), Pure and Simple Kids Mineral Sunscreen Stick SPF 50 (0.49 OZ), Water Resistant
Unlock to view ASIN details and product titles
Price
$10.67
Rating
4.7
Reviews
8.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this kids sunscreen stick report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card